social networks, digital, mobile in vietnam from was - we are social, 2011
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Một dữ liệu của WAS - We Are Social về Internet, mạng xã hội, điện thoại di động ở VN năm 2011. WAS không nêu rõ nguồn thông tin nên khó có thể kiểm chứng. Tuy nhiên, vẫn là một tham khảo tốt cho các bạn muốn quan tâm. Copyright by We Are Social SG, 2011TRANSCRIPT
VIETNAM �SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
we are social�
we are social
FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
we are social�
VIETNAM �
6,800,000 �USERS ON TOP SOCIAL NETWORK�
129,729,035 �MOBILE SUBSCRIBERS�
29,268,606 �INTERNET USERS�
85,846,997 �TOTAL POPULATION�
INTERNET PENETRATION�
SOCIAL NETWORK PENETRATION�
MOBILE PENETRATION�
34 %�
8 %�8 %�
100+ %�
URBAN�
30%� 70%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
2 IN 3 �VIETNAMESE NETIZENS�
USE THE WEB EVERY DAY �
SOURCE: CIMIGO NETCITIZENS REPORT�
we are social�
140 MINUTES �USING THE INTERNET EACH WEEKDAY �
VIETNAMESE NETIZENS SPEND AN AVERAGE OF�
SOURCE: COMSCORE �
we are social�
26%�OF VIETNAMESE NETIZENS ACCESS�THE WEB FROM INTERNET CAFES�
SOURCE: CIMIGO NETCITIZENS REPORT�
we are social�
137 MINUTES �ON SOCIAL MEDIA SITES EVERY MONTH �
�
THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS �
SOURCE: COMSCORE �
we are social�
97%�OF VIETNAMESE INTERNET USERS �AGED 15 – 24 USE SOCIAL MEDIA�
SOURCE: COMSCORE �
we are social�
SOCIAL NETWORK USER NUMBERS IN VIETNAM:�
SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER �
ZING �
6.8 M �FACEBOOK�
2.9 M �YUME �
2.9 M �
we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
18-24:�56%�
13-17:�13%�
25-34:�25%�
35--44:�4%�
45-54:�1%�
55-64:�0%� 65+:�
0%�
FACEBOOK DEMOGRAPHICS IN VIETNAM �
MALE:�54%�
FEMALE:�46%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � MUACHUNG � 169,646 � 0.00%�2 � NHÓMMUA� 126,424 � 0.00%�3 � NHÓMMUA HÀ NỘI� 56,695 � 0.00%�4 � KFC VIETNAM � 44,598 � 18.95%�5 � LINKSYS VIETNAM � 37,135 � 0.30%�6 � CUNGMUA.COM � 35,626 � 14.84%�7 � HTC VIETNAM � 35,280 � 2.86%�8 � CONVERSE VIETNAM � 33,636 � 5.31%�9 � ACER VIỆT NAM � 30,558 � 0.00%�10 � VIETNAM AIRLINES� 28,936 � 24.38%�
TOP FACEBOOK PAGES IN VIETNAM �
we are social�
72%�REACH OF INSTANT�
MESSAGING IN VIETNAM:�
SOURCE: COMSCORE �
we are social�
30,000,000 �VIETNAMESE NETIZENS HAVE VISITIED �ONLINE AUCTION OR SHOPPING SITES�
SOURCE: ASIA DIGITAL MAP �
we are social�
78%�OF VIETNAMESE NETIZENS �
HAVE LISTENED TO MUSIC ONLINE �
SOURCE: NIELSEN�
we are social�
60%�OF VIETNAMESE NETIZENS �
HAVE DOWNLOADED MUSIC �
SOURCE: NIELSEN�
we are social�
65%�OF VIETNAMESE WEB USERS WOULD SHARE �
THEIR INTERNET USE PATTERNS WITH �ADVERTISERS TO SEE MORE RELEVANT ADS �
�
SOURCE: NIELSEN�
we are social�
40%�OF VIETNAM’S INTERNET USERS HAVE USED �
A MOBILE DEVICE TO ACCESS THE WEB �
SOURCE: NIELSEN�
we are social�
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
we are social�
SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �