social next: collaboration, communication, integration
TRANSCRIPT
SOCIAL MEDIA NEXT:COMMUNICATION, COLLABORATION, INTEGRATION
Evelyn McCormack CheSPRA 2013
WHERE YOU CAN FIND THIS SLIDESHOW
www.slideshare.net/evelynmccormack
If you’re tweeting today, use the registered hashtag: #chesprasocial and @evelynmccormack
You can also follow tweets about today’s workshop by going to:
http://twubs.com/chesprasocial/ticker
Plus..google.comSWB Social Media Community on Google+ Create Google+ account & search for
NSPRA Social Media. Or I will invite you if you’re on Google+
NSPRA SOCIAL MEDIA ON GOOGLE+
“More and more, this is how news will be transmitted: not in the morning paper or the evening news, but constantly and instantaneously. Schools can either dive in now, or struggle to catch up later on.”
– Dorie Clark, Forbes
SO WHAT’S UP AHEAD?
More engagement = more work Photo albums, photos, videos A move toward advocacy &
curation Linking/integrating your social
media sites. Viral “sharing tools.”
Social media “mashup”/feed pages. Multiple school sites &
administrators tweeting Pinterest & Instagram Analytics & Insights Did I say “more work?”
ENGAGEMENT = MULTI-MEDIA
Use photo albums and videos to engage your fans.
LOOK BEYOND YOUR OWN BORDERS
Become a curator of information.
EVERYONE WANTS IN…
Is your supt on Twitter?
#SOCIALMEDIATRANSPARENCY
BUT WAIT – THERE’S MORE…
Individual schools Principals
GET EVERYONE TWEETING IN ONE PLACE
MULTIPLE SCHOOL-ONLY FB PAGES
INTEGRATION – ONE BIG, HAPPY FAMILY
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FACEBOOK TO TWITTER APP
www.facebook.com/twitter
TWITTER TAB FOR FACEBOOK
https://apps.facebook.com/twitter-tab-app/
THIRD-PARTY TABS ON FACEBOOK
Search for the YouTube tab application on Facebook. Click on “Go to App” button
Click on “Install Application” button
You can also install Pinterest, Instagram & Flickr tabs.
Next panel will include drop-down of pages you administer. Choose page where you want to install app & generic YouTube tab will appear on your Facebook page.
Click on “administrator panel” bar & this box will appear. Fill in the name of YouTube channel & save settings.
https://www.facebook.com/tarrytownschools/app_212104595551052
YOUTUBE TO FB AND TWITTER
Go to Account Settings, choose Activity Sharing
Share your activity with your FB, Twitter accounts
ANALYTICS AND INSIGHTS
THE NEW FACEBOOK INSIGHTS
Different tabs allow you to check overview, likes, reach, visits, posts, and people
Paid $5 to “boost” this post. The reach went way up, but engagement was not great.
Pink denotes likes, comments and shares. Blue denotes clicks on a post
Click on your FB “Likes” button to get a quick snapshot and to see most popular week, where most likes are coming from, most popular age range, total likes, etc.
DEFINITIONS
Reach measures how many people have seen your post. With some paid support, a post’s reach can increase exponentially.
Engagement indicates interactions beyond just views. Includes all clicks, comments, likes and shares.
The more people engage with a post, the more likely the post will appear in their newsfeed and be viewed by their friends.
Posts with highly engaged users are more likely to indicate loyalty. Engagement means a follower is “leaning in.”
TWITTER ANALYTICS
https://analytics.twitter.com
VIRAL SHARING TOOLS
www.addthis.com
Create an account, then grab the html code they give you, and paste at bottom of your news stories.
TAILWIND– PINTEREST ANALYTICS
www.tailwindapp.com
Ossining, NY School District
WHAT’S AHEAD?
Remember:Students Use Instagram
HOW TO USE INSTAGRAM
• Spotlight school activities, recognize student & staff achievements, announce positive news
• Show sneak peaks and behind-the-scenes looks at familiar subjects
• Try a hashtag photo contest• It’s more difficult for Instagram users to stumble on your
account. So need to promote more actively.• Connect Instagram to your Twitter feed & Facebook page.
(Business page on the Instagram site has tips).• Tag schools/locations where you take photos. Check out other
photos tagged at your schools and hit “like” on appropriate photos from students, parents, staff. Leads active users to discover you.
THE MARET SCHOOL
#FOLLOWTHEFROG
HARVARD ON INSTAGRAM
BUILDING A BRAND AND A CULTURE
