Social Personas:

How different is the social media you from the real you?

Implications for social marketers

Gen Y Gen X Gen Y Male

Gen Y Female

Posting a status that is designed to draw compliments/ feedback from your friends 37% 18% 32% 41%

Un-tag yourself from unflattering photos 32% 9% 22% 42%

Searching through hundreds of photos of yourself to use as the perfect Facebook profile picture

26% 16% 19% 33%

Updating your status whenever you are in an exotic/cool location/to make your friends jealous

24% 11% 21% 26%

Pose for photos then use it as your Facebook profile picture 22% 9% 19% 24%

Spending time drafting your status before you post it online 21% 9% 18% 24%

Say yes to friend requests from people you don’t know to boost your friend numbers 15% 9% 21% 10%

Tagging photos of yourself in envious places to make your friends jealous 12% 5% 14% 11%

Photoshop pictures before publishing onto Facebook 11% 5% 8% 13%

Have hundreds of friends on Facebook even though you don’t really know 90% of them 10% 8% 13% 8%

Spend hours updating your status throughout the day to let friends know what you are up to or how you are feeling

10% 6% 10% 10%

Hunt for good looking people to join up as friends 6% 3% 10% 2%

Signing up for heaps of apps and programs to make you look clued-in 6% 3% 9% 3%

Look for a hot date on Facebook 5% 4% 9% 1%

Source: Ipsos

Evidence of behaviour regarded as superficial

Social media amplifies cultural truths

Superficiality and narcissm are rewarded

Keeping up with the Jones’

The brands you like define you

Because a friend did it

Loyal customer of that brand

I want to get info from that brand

facebook: 60% of the audience is > 25 yrs

25-34 yr. is the fastest growing segment

YouTube: skews Gen Y & male

social shopping

make sure there’s a decent prize

look good to friends

leverage laziness

3 billion “likes” per day

play on insecurities

Tiphereth Gloria

www.digitaltip.com.au

twitter.com/tiphereth