TYLE

R BARNES

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L ME

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F OL I O

WHAT MAKES ME STAND OUT?

“Tyler is a highly motivated individual and a classic connector.” -Dustin Kluttz, former business partner

“Tyler is able to communicate his ideas and inspire others to do their best. And…he’s fun!” -Buzz Hume, former co-worker

I love marketing. I’m a foodie. My voice is incredibly loud. Challenges are exciting. Friends think I’m enjoyable to be around.

Lobsters scare me. Technology comes naturally to me. I can read a crowd. I’ve lived in CHINA for 3 years. I hate tomatoes. I work

efficiently. Effectiveness is always my goal.

I can do great things for Houlihan’s, I just need you to give me a CHANCE.

CAREER EXPERIENCE

Social Media Experience: 5 years

• created and maintained social networks for personal brands, local businesses, and national campaigns

• Created in-depth social media strategies for small and large businesses

• Created and implemented promotional campaigns targeted at diverse target markets utilizing demographic research

• Created and executed corporate and personal blog campaigns

• Utilized social media research and created company policy following social media strategy

• Distributed a monthly blog calendar for employees to participate regularly in company communications

• Organized all agency meetings to teach and involve staff members on the benefits of engaging in social media

TECHNICAL CAPABILITIES

Social Media Management tools utilized:

•Hootsuite

•CoTweet

•TweetDeck

Digital Monitoring suites utilized:

•Social Radar

•Radian6

•ReviewPush

Blogging and SEO management suites:

•Hubspot

•Optify

Additional Skills:

HTML/CSS, Java, Obj-C

Adobe Suite

Final Cut Pro

Email Marketing

Various Sound Editing Suites

US OFFICE OF THE DIRECTOR OF NATIONAL INTELLIGENCE

youtube content managementcopywriting

project management

NATIONAL SECURITY INTERNSHIP

copywritingweb development

dynamic flash banner ad creationSEO/SEM targeting

AMERICAN PUBLIC TRANSPORTATION ASSOCIATION

youtube content managementvoice over

brand developmentdirect marketingemail marketing

ANDERSON OPTICS

copywritingyoutube video production

email marketing

DA RASTA BAR

blog postingsocial sites: facebook, cqexpat, China weibo,

cqscenemobile marketing

campaign management

PERSONAL BLOG

copywritingblog hosting

HTML/CSS/php editingwww.igomaniac.com

CLIENT WORK

• Industry specialties:

• Service/Restaurant, Government, Not-for-profit

• Type of Work:

• Corporate social media positioning and strategy including tactics, marketing campaigns and monitoring.

• Example Below: strategy development of a potential client social media campaign

• Six categories to begin social media presence and grow community over 1-year.

ListeningRadian6Target market analysisGrowth strategyCrisis prevention

BlogFacebook PageTwitter AccountYouTube ChannelVimeo AccountFlickr AccountWebsite PromotionMobile AppBrand Advocate Development

Media RelationsAdvertising Email signupNewsletter promotionPhilanthropicadvocacy

Fun videos2-way comm.New itemsFriend inviteShare button

Cooking tipsBar creations“Life Hacks”InnovationsFacebook notifications

Fundamentals

Dining RewardsSweepstakesSeasonal promotionsMobile mess. App promos

Identity Community Trust Retention Reward

CLIENT SOCIAL STRATEGY – HOULIHANSIDEAS: Fundamentals

Listening: Houlihans has a great web presence currently. Maintaining the positive connection with customers is important.

Radian6: most of Houlihan’s connections are near the HQ in KC. New regions are a key target to continue to expand brand presence.

Target Market Analysis: young, primarily female.

Growth Strategy: attempt to move in Eastern market while growing male social presence.

Crisis Prevention: create crisis plan to ensure brand is protected and follows guidelines for all social communications.

IDEAS: Identity

Blog: As a man who enjoys cooking on occasion, I would emphasize simple items from the chefs. Also, cocktail and drink creation can be promoted as ways to increase social engagement.

Facebook Page: Keep engaging the community and continue to promote successful #hashtags as fb adopts twitters strategy. Personally connect with users as possible.

Twitter Account: a lot can be said in just a few words. Reach out to new communities w/ targeting tools.

Youtube/Vimeo: Utilize the Target/Old Spice strategy to create hilarious, fun videos that truly reach the Houlihan’s demographic.

Flickr/Instagram: Everyone loves to look at food. Continue posting great stuff from your restaurants!

Mobile App: with all of the great stuff on houlihans.com, a mobile app can be an even better way of promoting your presence. Create online menus, a 5:00 countdown, and more!

Brand Advocate Development: find your biggest fans and get them excited to share your voice!

CLIENT SOCIAL STRATEGY – HOULIHANSIDEAS: Community

Media Relations: build upon existing PR to gain free exposure wherever possible. Nothing is better than free.

Ads: help drive members of the target audience to social networking initiatives while also encouraging brand advocacy.

Facebook targeted advertising can promote events and seasonal promotions, as well as grow new regions. Can utilize Facebook Graph search to better reach geographic and psychographic data.

Email Newsletter: continue producing positive content and incentivizing TM to join mailing list.

Philanthropy: Great social works help find hard-to-reach customers. Expanding philanthropy can expand brand presence into new social avenues.

IDEAS: Trust

Fun Videos: connecting with viewers through introducing great personalities is a way to grow relationships. We have to show some of ourselves to connect with others. Chef instructions, bartender creations, and fun media can help grow the community.

2-way Communication: conversations can be dynamic and enjoyable by finding new audiences on twitter. Make Houlihan’s presence the most dynamic on the web.

New items: sharing new ideas with your social network makes people feel trusted and important.

Share/Friend: seek out your user’s creations and promote them to the world. They will do the same for you.

CLIENT SOCIAL STRATEGY – HOULIHANSIDEAS: Retention

Cooking tips: Houlihan’s hosts great food and great atmosphere. Your web presence hosts the atmosphere and you can show your community how to make great food themselves via Pintrest and facebook.

Bar Creations: same as cooking, people love to learn new ways they can entertain. Sharing great ideas ensures future followers.

Life Hacks: a new fad around the world, Life Hacks offer ways to make life easier. People love to find ways to improve and will share great ideas.

Innovations: with such great talent, I’m sure Houlihan’s has lots of cool things to share with the world. Continue showcasing your new ideas and creations.

IDEAS: Reward

Dining Rewards: similar to signing up for your newsletter, ensure customers are rewarded for being great social followers. Develop brand advocates through this technique.

Sweepstakes: reach new markets through hosting online sweepstakes for your social community.

Seasonal Promotions: test new menu items through your social presence. Your fans will trust your brand and can be the first to test your product.

Mobile Messaging: getting an advertisement in a text is terrible; however, receiving a free cocktail during Happy Hour gives your community a reason to celebrate!

App Promotions: similar to mobile, Apps can utilize push notifications to reach your community and grant users with special discounts or offers.

HAIKU

The results have come in.

The presentation is done.

I know I’m your man.

(Haikus are a severely underrated form of communication)

THANK YOU

Feel free to check my online portfolio at www.thetylerbarnes.com

Tyler Barnes

thetylerbarnes@gmail.com

816.343.4603