social pr by @jexep for web wednesday thailand 14.0
DESCRIPTION
Social PR statistics of Thai and Worldwide by @Jexep for Web Wednesday Thailand 14.0 Including Social Influencers Type and Criteria by @BrandBaker mTRANSCRIPT
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The Social PR The Integration of Social Media & PR
Social MediaPublic Relation
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49%
172% 250%
44%
% Post / Users
% Engage
--
21,000%
20.6%
185%
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80% of global consumers research electronics / computer / music / movies products online before buying in stores
60% of global consumers research clothes, shoes, toys,
health&beauty products online before buying in stores
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66% of shoppers conducted their research on a PC or laptop at home and
15% conducted their research on a mobile device at home
For $500 or more purchase
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More Than half of internet users are
reading blog at least monthly
AVG 29 Pageview / User / Month
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45.8 M New posts
1.31 Comments / Blog
AVG 223 Pageview / Month / Post
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Companies that blog
get 55% more website visitors
92% of companies who blog
multiple times per day have acquired a customer from
their blog
Small businesses that blog get
126% more lead growth than small businesses that do not blog.
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19% of Bloggers Earn money for living
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AUDIENCES DIGITALPLATFORMS INFLUENCERS CONTENTS
SOCIAL PR ELEMENTS
BRAND
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TYPE OFSOCIAL INFLUENCERS
CELEB NET IDOL INFLUENCERS + BLOGGERS
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CELEB
TYPE OFSOCIAL INFLUENCERS
FAN Follow for Update of Their Life
Famous from Physical Media
200k> Followers
Only Instagram, Facebook, Twitter, Social CamLIMITATION
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TYPE OFSOCIAL INFLUENCERS
FAN Follow for Update of Their Face, Life, Thoughts
Famous from Digital Media
100k> Followers
Instagram, Facebook, Social Cam, Youtube
NET IDOL
NOT MASS
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INFLUENCERS + BLOGGERS
TYPE OFSOCIAL INFLUENCERS
FAN Follow for Update of Their Skills, Thoughts
Famous from Digital Media
Instagram, Facebook, Social Cam, Youtube, Pinterest, Tumblr
Blogs!!LOW REACH
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TYPE OFSOCIAL INFLUENCERS
CELEB NET IDOL INFLUENCERS
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REACH INTERESTS BEHAVIOR
CRITERIA OF CHOOSINGSOCIAL INFLUENCERS
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CONTENTSBuild and Spread Not Advertising
KEY SUCCESS FACTORS
Useful for both consumers and brandsTruth
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http://www.impactbnd.com/78-delicious-blogging-statistics-to-sink-your-teeth-into/
http://wordpress.com/stats
Zocialrank.com
http://www.nielsen.com/us/en/newswire/2012/buzz-in-the-blogosphere-millions-more-bloggers-and-blog-readers.html
http://www.internetretailer.com/2012/03/30/most-shoppers-go-online-research-products
http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases
Sources:
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The Social PRPresented by @JexepJexep.netBrandBakerin WWTH 14.0 (31 July 2013)
Social MediaPublic Relation