social psychology
TRANSCRIPT
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Bell Work
• What do you think social psychology entails?
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Social Psychology
Studying the way people relate to others.
Attitude AttractionAggression
Group Behavior
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Attitudes• A set of beliefs and
feelings that predisposes one to respond in a particular way to something.
• Advertising is ALL based on attitude formation.
• Mere Exposure Effect• Central Route v.
Peripheral Route
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Do our attitudes guide our actions?
Only if….• External pressure is minimal.• We are aware of our attitudes. • The attitude is relevant to the behavior.
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More often, our actions affect our attitudes.
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Attitudes
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Attitude and Behavior
• Do attitudes tell us about someone’s behavior?
• LaPiere’s StudyCognitive Dissonance
Theory• People want to have
consistent attitudes and behaviors….when they are not they experience dissonance (unpleasant tension).
• Usually they will change their attitude.
You have a belief that cheating on tests is bad.
But you cheat on a test!!!
The teacher was really bad so in that class it is OK.
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Bell Work
• Which occurs most often: our actions affect our attitudes or our attitudes affect our actions?
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Compliance Strategies
• Foot-in-the-door phenomenon
• Door-in-the-face phenomenon
• Norms of reciprocity
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Foot-in-the-door phenomenon
• The tendency for people who have first agreed to a small request to comply later with a larger request.If I give out an answer on a quiz,
what happens next?
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Door-in-face Phenomenon
• The tendency for people who say no to a huge request, to comply with a smaller one.
If I ask my wife for the 1952 Topps Mantle card ($15k) she will say? NO
But she may let me buy a new playstation game.
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Social Thinking
How do we think about one another?
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Attribution Theory
• Tries to explain how people determine the cause of the behavior they observe.
It is either a….• Situational Attribution• Dispositional AttributionAnd • Stable Attribution• When people infer that an event or behavior
is due to unchanging, permanent factors. This theory is heavily based on outcomes both positive and negative. Some of the things that influence this pattern are as simple as luck and effort level.
• Unstable Attribution
they infer that an event or behavior is due to unstable, temporary factors.
• False Consensus• Self-Serving Bias
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Fundamental Attribution Error• We tend to
overestimate the role of dispositional factors.
Individualistic V. Collectivistic Cultures
False Consensus Effect
Self-Serving Bias
How do you view your teacher’s behavior?
You probably attribute it to their personality rather than their profession.
But do you really know?When you start a
romance, you assume that they agree with your world views….honeymoon period.
If you win it is because you are awesome…if you lose, it must have been the coach or weather or….
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The Effects of Attribution
• Social Effects• Political
Effects• Workplace
Effects
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Stereotypes, Prejudice and Discrimination
Stereotype:• Overgeneralized idea
about a group of people.
Prejudice:• Undeserved (usually
negative) attitude towards a group of people. Ethnocentrism is an example of a prejudice.
Discrimination:• An action based on a
prejudice.
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Prejudice
• An unjustifiable attitude towards a group of people.
• Usually involves stereotyped beliefs (a generalized belief about a group of people).
Overt
Subtle
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Prejudice Over Time
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Does perception change with race?
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Bell Work
• Why is there prejudice?
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Why is their prejudice?• Categorization• Vivid Cases (Availability Heuristic)
• The Just-World Phenomenon
Just world Phenomenon• In one popular study female and male subjects were
told two versions of a story about an interaction between a woman and a man. Both variations were exactly the same, except at the very end the man raped the woman in one and in the other he proposed marriage.
• In both conditions, both female and male subjects viewed the woman's (identical) actions as inevitably leading to the (very different) results.
In-Group versus Out-Groups.
• In-Group Bias
Scapegoat Theory
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Scapegoat Theory• The theory
that prejudice provides an outlet for anger by providing someone to blame.
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Social Inequalities(A principle reason behind
prejudice)• Ingroup: “us”- people
with whom one shares a common identity.
• Outgroup: “them”- those perceived as different than one’s ingroup.
• Ingroup bias: the tendency to favor one’s own group.
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Combating PrejudiceContact Theory• Contact between hostile groups will reduce
animosity if they are made to work towards a superordinate goal.
• Serif camp study• Election of Obama?
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Sherif’s Robbers Cave Experiments• Sherif is equally famous for the Robbers Cave Experiments. This series of
experiments, begun in Connecticut and concluded in Oklahoma, took boys from intact middle-class families, who were carefully screened to be psychologically normal, delivered them to a summer camp setting (with researchers doubling as counsellors) and created social groups that came into conflict with each other. These studies had three phases: (1) Group formation, in which the members of groups got to know each others, social norms developed, leadership and structure emerged, (2) Group conflict, in which the now-formed groups came into contact with each other, competing in games and challenges, and competing for control of territory, and (3) Conflict resolution, where Sherif and colleagues tried various means of reducing the animosity and low-level violence between the groups. It is in the Robbers Cave experiments that Sherif showed that superordinate goals (goals so large that it requires more than one group to achieve the goal) reduced conflict significantly more effectively than other strategies (e.g., communication, contact).
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Prejudices can often lead to a….
Self-Fulfilling Prophecy
• A prediction that causes itself to be true.
• Rosenthal and Jacobson’s “Pygmalion in the Classroom” experiment.
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Aggression: Any physical or verbal behavior intended to hurt or
destroy.In the U.S. we are MUCH
more likely to be murdered compared to most other developed
nations.
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Psychology of Aggression
Two types of aggression1.Instrumental
Aggression2.Hostile Aggression
Theories of Aggression:Bandura’s ModelingFrustration-
Aggression Hypothesis
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The Biology of Aggression
• Genetics• Neural
Influences (is aggression in the brain)
• Biochemical
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The Psychology of Aggression
Frustration-Aggressive Principle:
• the blocking of an attempt to achieve some goal
• Creates anger which generates aggression.
Goals can be:
•Sports or work
•Relationship
•Body Condition etc…
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Hot Weather and Aggression
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Can we learn to be aggressive or gentle?
They can be learned but….Once learned they are difficult to
change.
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Aggression and TV
Watches =
• By the time you are 18, you spend more time in front of TV than in school
•2/3 of all homes have 3 or more sets average 51 hours a week.
•By the time a child finishes elementary school they have witnessed 8000 murders and 100,000 other acts of violence on TV
•Over half of all deaths do NOT show the victim's pain
•As TV watching has grown exponentially, as does violent behavior- a strong positive correlation.
•How do you think TV has affected sexual aggression?
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Prosocial Behavior
• Kitty Genovese case in Kew Gardens NY.
Bystander Effect:• Conditions in which people
are more or less likely to help one another. In general…the more people around…the less chance of help….because of…
• Diffusion of Responsibility
Pluralistic Ignorance• People decide what to do by
looking to others.
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Attraction
5 Factors of Attraction
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Proximity
• Geographic nearness
Mere exposure effect:
• Repeated exposure to something breeds liking.
• Taiwanese Letters
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Reciprocal Liking
• You are more likely to like someone who likes you.
• Why?• Except in
elementary school!!!!
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Similarity
• Paula Abdul was wrong- opposites do NOT attract.
• Birds of the same feather do flock together.
• Similarity breeds content.
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Liking through Association• Classical
Conditioning can play a part in attraction.
• I love Theo’s Wings. If I see the same waitress every time I go there, I may begin to associate that waitress with the good feelings I get from Theo's.
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Physical Attractiveness
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The Hotty Factor
• Physically attractiveness predicts dating frequency (they date more).
• They are perceived as healthier, happier, more honest and successful than less attractive counterparts.
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Beauty and Culture
Obesity is so revered among Mauritania's white Moor Arab population that the young girls are sometimes force-fed to obtain a weight the government has described as "life-threatening".
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Are these cultures really that different?
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LOVE• Passionate Love: an
aroused state of INTENSE positive absorption of another.
• Compassionate Love: the deep affectionate attachment we feel for those with whom our lives are intertwined.
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What makes compassionate love work?
• Equity
• Self-disclosure
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Altruism
• Unselfish regard for the welfare of others.
• Kitty Genovese case.
• Bystander Effect (bystanders less willing to help if there are other bystanders around).
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Social Exchange Theory
• The idea that our social behavior is an exchange process, which we maximize benefits and minimize costs.
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Peacemaking
• Give people superordinate (shared) goals that can only be achieved through cooperation.
• Win Win situations through mediation.
• GRIT (Graduated and Reciprocated Initiatives in Tension Reduction).
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How groups affect our behavior?
• Leader
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Social Facilitation Theory
• If you are really good at something….or it is an easy task…you will perform BETTER in front of a group.
• If it is a difficult task or you are not very good at it…you will perform WORSE in front of a group (social impairment).
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Conformity Studies
• Adjusting one’s behavior or thinking to coincide with a group standard.
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Asch’s Study of Conformity
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Asch’s Results
• About 1/3 of the participants conformed.
• 70% conformed at least once.
To strengthen conformity:• The group is unanimous• The group is at least three
people.• One admires the group’s status• One had made no prior
commitment
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Milgram’s StudyOf
Obedience
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Results of the Milgram Study
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What did we learn from Milgram?
• Ordinary people can do shocking things.
• Ethical issues….• Would not have
received approval from today’s IRB (Internal Review Board).
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Group Dynamics
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Social Loafing
• The tendency for people in a group to exert less effort when pooling efforts toward a common goal than if they were individually accountable.
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Group Polarization
• Groups tend to make more extreme decisions than the individual.
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Groupthink
• Group members suppress their reservations about the ideas supported by the group.
• They are more concerned with group harmony.
• Worse in highly cohesive groups.
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Deindividuation
• People get swept up in a group and lose sense of self.
• Feel anonymous and aroused.
• Explains rioting behaviors.
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Zimbardo’s Prison Study• Showed how we
deindividuate AND become the roles we are given.
• Philip Zimbardo has students at Stanford U play the roles of prisoner and prison guards in the basement of psychology building.
• They were given uniforms and numbers for each prisoner.
• What do you think happened?
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What happens when we become aware that our attitudes don’t match or
actions?
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Cognitive Dissonance Theory
• We do not like when we have either conflicting attitudes or when our attitudes do not match our actions.
•When they clash, we will change our attitude to create balance.
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Cognitive Dissonance Theory
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Cognitive Dissonance Theory
• How does cognitive dissonance theory play a part in pledging a fraternity?