social realtors
DESCRIPTION
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.TRANSCRIPT
+
Becoming a Social RealtorMarket yourself. Empower yourself.#SM4Realtors
+Agenda
What is so·cial me·di·a?
Why should you be Social?
Social Realtors 101: Do’s and Don'ts Specific tips:
Twitter Facebook LinkedIn YouTube
Blogging: Real Estate Style
E-Marketing: Your website, Your Hub Social networking and it’s
relation to marketing Timing recommendations Marketing Inventory Analysis Analytics SEO
Strategy Review
Tools
Real Life examples throughout presentation
+What is so·cial me·di·a?
Wikipedia Definition:
“Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”
+Why Should you be Social?
+Social Realtors 101
+Social Realtors 101
+Social Realtors 101: What is this “Twitter” Thing?
Social Networking website
Real-time
Short, concise
Instant messages
+Twitter Stats – Who’s There
105,779,710 registered users.
New Users: 300,000 per day
55 million tweets a day
MOBILE! 37 percent tweet from phones
60 percent come from third party applications (ie. Hootsuite)
Twitter itself has grown past year alone - from 25 to 175 employees.
+Twitter – A Refresher – The Lingo
#Hashtags – #TDOT – city of Toronto #BRK – Breaking News #FF (or #FollowFriday)
@username – @sherrirossi was nice to see you today!
D username – d findabilitysolu Why do you LOVE Social Media?
Keywords - important if you don’t have a large following
Retweet
+Oakville Real Estate
+#OakvilleRealEstate
+Oakville-Milton Real Estate
+How Can Twitter benefit my Biz?
The Opportunity
Customer Relationship Management (CRM)
Brand/Image Management
Business/Website Promotion (Sales)
Be More Social
+Tweeting – The Rules
Social Capital
+Social Realtors 101: Twitter Do’s
Butt into the conversation!!!
Respond to mentions and DM’s
Search for your own name/business name
Connect with followers IRL
Follow Hashtag conversations – and join in!
Be the real YOU!!
+Social Realtors 101: Twitter Don’ts
Oversell
Spam
Auto DM
Repeat the same message over and over
Limit yourself to local area
Limit yourself to Market area
+Social Realtors 101:
+Social Realtors 101: What is Facebook?
Social network service and website
launched in February 2004
Allows for constant updates to “Friends”
Offers Personal Profile Pages
Offers Business Fan Pages
+What is Facebook? – Business Fan Page
Be Transparent
Allows Fans to Interact
Acts as Extension to Website
Relationships Built!!
+Facebook Stats – Who’s there?
More than 500 Million active users
50% active users log on in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
+Update Your Fans – Business Fan Page
+Update Your Fans – Business Fan Page
+Update Your Fans – Business Fan Page
+Update Your Fans – Business Fan Page
+Facebook – Why you should be updating
Your friends/clients are already there!
Continue to update to build relationships
Tweets Facebook Updates
Twitter + Facebook – Reach 2 different Audiences
+Social Realtors 101: Facebook Do’s
Start a Facebook Fan Page
Complete the Info page Includes key words People can read about you
Include business logo and business photos
Encourage engagement from friends
Link to your website
+Social Realtors 101: Facebook Don’ts
Oversell
Just update your new blog posts
Neglect to respond to comments
Forget to post upcoming events
+Social Realtors 101:
+Social Realtors 101: What is LinkedIn?
Launched in May 2003
world’s largest professional network
exchange knowledge, ideas, and opportunities
broader network of professionals.
Personal Profile
Business Page
+LinkedIn Stats – Who’s there?
over 80 million members
More than 37.5 million global visitors per month
62% visit from home
38% visit while at work
+LinkedIn – Don’t be the weakest link!
Make connections
Complete your profile
Build on your 2nd degrees
Create Trusted relationships
Create your Company page!
Join Groups
LinkedIn Answers – be a SME
Twitter + Facebook + LinkedIn = 3 Audiences Reached!
+LinkedIn Business Page - OREA
+Social Realtors 101: LinkedIn Do’s
Complete personal profile (branding)
Connect only to those you know (on personal profile)
Complete business profile (branding) and link to website
Include services offered
Post upcoming events
+Social Realtors 101: LinkedIn Don’ts
Connect with those you do not know and trust (personal)
Send Tweets to LinkedIn
Sell on LinkedIn – but update!
Be unprofessional
Be obsessed with # of connections
+Social Realtors 101:
+Social Realtors 101: What is YouTube? Online video community
2 billion videos watched daily
Users vary – between ages of 18 and 55
Essential for monitoring your employer brand Watch what employees say about you
Position your Employer Brand Create realistic videos about what it is like to work for
you
+What’s so good about YouTube?
Humanizes your business to your market
Allows you to inform people quickly and easily about hot topics
Can make it entertaining
Can tape “A day in the life” videos
Create a “This is how I sold your House” video
Bloopers work well too! ;)
Can also post virtual tours and refer clients to it Especially great for those who are relocating
+YouTube: An example
Realtor Strange Moment
+Social Realtors 101: YouTube Do’s
Be organic
Connect videos to Facebook
Short and sweet!
Create a branded channel
Include contact information at end of each video
Think on the fly! (and give rich content)
+Social Realtors 101: YouTube Don’ts
Spend lots of $$ and Time creating content
Speak badly of others
Attach irrelevant tags
Create irrelevant videos
Create long videos
+Blogging: Real Estate Style
+Social Realtors 101: What is a Blog?
Have existed for more than 10 years
Have become: respectable news outlets vehicles of change within organizations communication tools (product announcements and
updates)
Opportunity to humanize a company to its market.
Should be short and sweet – give info quickly to busy people
+Blogging Real Estate Style…
Like all other means of social media promotion, blogs can:
Establish thought leadership
Increase traffic to websites optimize for keywords using search engine optimization
Help build links to web sites help people find your business in online searches.
Build brand awareness gets your business known globally or wherever you are
looking to be found
+Blogging Real Estate Style…
Build “social capital”
Help Clients find you!
Guest Blogging: On Your Blog On other Blogs
+Blogs stats…
Technorati found that:
71% of bloggers are blogging to speak their minds
72% of bloggers want to share their expertise
61% of bloggers do so to make money or for business purposes
53% of professional bloggers aim to attract new clients
Bloggers can establish themselves as SME’s in their field!
+Create a Blog Worth Visiting
1 chance for first impression!
Capture attention and intrigue them to stay!
Every website should have good visual appeal and informative content.
Titles – Interesting and related to brand
On a blog content is king
If your ideas and information are not relevant, even the best design won’t create a readership.
+Create a Blog Worth Visiting
Ask yourself:
1) Does it make a good first impression?
2) Does it have relevant and updated content on the topics you focus on?
3) Can it answer the questions about specifics within your topic?
4) Does the site convey what type of information you discuss?
5) Is it interactive?
6) Are there items the consumer can download, videos to view or links to click on and share?
+Create a Blog Worth Visiting
7) Is your site easy to navigate?
8) Are your posts easy to read?
9) Do you use graphics and photos?
10) Do you have a call to action?
11) Can they find contact information to reach you to ask questions?
12) Do you allow comments?
+Your First Blog Post
1) Open your WordPress
2) Draft your blog post
3) Create an intriguing title
4) Get the point across
5) Add the “call to action”
6) Check spelling and grammar
7) Add hyperlinks
8) Add photos (best if your own)
9) Add tags
10) Add to categories
11) Preview and post
+Blog Example – http:/edmontonrealestateblog.com
+E-Marketing and its relation to Marketing
Your Website, Your Hub Social Marketing and its relation to Marketing Timing Recommendations Marketing Inventory Analysis Analytics SEO
+Your Website, Your Hub
Your Website
+Social Networking & It’s Relation to Marketing
Continue marketing in avenues that work for you
SM not a replacement but a tool!
Make Social Networking part of your strategy
Choose where to be in relation to what works for you now!
+Timing Recommendations
Twitter – at least once/day – preferably 2 times/day Different times different audience Once posted – disappears into feed Respond to mentions and DM’s
Facebook – Once/day Post updates on wall Upcoming events Respond to comments
LinkedIn – once/day Review updates and comment Update status if available
+Timing Recommendations
YouTube – once per week when have new content to post Respond to comments
Blogging – once per week Important for readers to anticipate when new posts come
out Create a buzz
+Marketing Inventory Analysis
Keep track of all marketing activities in checklist format
Schedule updates to each and keep track
Keep track of what works for you most – ROI
Adjust strategy accordingly
+Analytics – (such as Google)
Visits – How many people visited your site? How many more visits made to your site after you post a new
article/page. compare the results to determine if the number of visitors grows
Pages/Visit – Determines the numbers of pages visitors are viewing after
landing
Bounce Rate – Percentage of initial visitors to a site who “bounce” away to a
different site rather than continue on to other pages within the same site.
If high bounce rate, consider adjusting your content and pages
+Analytics
Further down on the Dashboard of Analytics are two reports that you should review: Traffic Sources Overview Content Overview
By looking at these two reports in full view, you can see the exact source of most of your visitors. Where did they come from? Did they land on your site from Facebook or from a Google
Search?
You will see what keywords they searched for when they clicked on your page.
+SEO (Search Engine Optimization)
Analytics show how people behave on your site
SEO is where you rank on Search engine results
Organic vs. paid search
On page vs. Off page optimization
+Strategy Review
Analyze what you currently do to market
Assign a Social Media Administrator (even yourself!)
Develop an editorial Calendar
Examine the report results on weekly basis (part of the calendar)
Have a strategy in advance!
+Strategy Review
Branding
Know your Audience
Company policy?
Add Social Media Widget links to website
Add Social Media links to email signature
+Tools
Tweetdeck
Hootsuite
Mobile Apps – Twitter for iphone or
BlackBerry UberSocial for BlackBerry
Google Analytics
Dashboard programs to manage all locations and analyze data
Quora – become the expert
Export.ly
Active Rain
4 Square
Google Alerts
+Tools: Tweetdeck
+Tools: Hootsuite
+Tools: Quora
+Tools: Export.ly
+Tools: Active Rain
+So What Do I Do Now?
Get on!
Become Part of the Conversation
Engage your Followers, Fans, Connections and Readers
Build Relationships
Build Your Business
Have Fun!
Learn how to use it right from the start!
+Q/A
What can I answer for you?
+Who Are We Anyways?