Get Noticed: Building and Managing Your Employer Brand Chris White – Senior Account Executive EMEA

Agenda:

Over the next 45 minutes we will cover:

– LinkedIn EU staffing insights – Understanding how to engage passive recruiters – GCS Recruitment Specialists passive recruitment strategy – Panel discussion:

The benefits of having a strong employer brand and best practice in how to develop one

Staffing is a key industry in Europe

Source: LinkedIn Data September 2015

• Staffing is the industry with the largest growth in Europe

• Staffing employees in the UK are 7x more connected than the average LinkedIn member in the UK

• 1 in 2 Staffing companies worldwide are based in Europe

• 1 in 3 Staffing employees are based in Europe

Staffing is a key industry in Europe

Source: LinkedIn Data September 2015

• Over 1 in 4 staffing companies worldwide are headquartered in the UK

• Over 1 in 7 Staffing employees worldwide are based in the UK

Top 5 European countries for members working in Staffing

United Kingdom France Germany

Netherlands Sweden

Talent is migrating within the Staffing Industry in Europe

Top

countries with the

highest net outflow

Top countries with the

highest net inflow

European country with the largest movements in

volume

Source: LinkedIn Data September 2015. Member departed from a European-based Staffing company in the period 201409 to 201508

13% of migrations in the staffing

industry in Europe were to a different European country

34% of global staffing migrations were from companies

in Europe

UK Staffing Members - Demographics

Source: LinkedIn Data September 2015

8.9 average years career experience for UK members working in Staffing

2.2 average number of career positions for UK members working in Staffing

49% of UK Staffing members are Female*

29% of UK Staffing members are Manager-level or more senior

*Note: Gender is inferred based on member name. Excludes unknowns.

New Staffing Hires in the last 12 months – what sectors have they come from?

Source: LinkedIn Data September 2015. Previous position of new hires to a European-based Staffing company in the period 201409 to 201508

2.2%

2.4%

4.9%

6.3%

7.0%

9.5%

9.8%

13.9%

17.0%

26.9%

Manufacturing

Oil & Energy

Health & Pharma

Aero & Automobile

Finance & Insurance

Retail/Consumer

Government/Education

Tech & Media

Professional Services

Staffing

“Doing business without advertising is like winking at a girl in the dark. You know your doing it, but no one else does” E.W. Howe

If talent isn’t actively looking, how will they know that you are hiring?

Content Ad’s

Followers Career Page Jobs

We need to re-think how we engage passive talent

GCS Recruitment Specialists – Passive Strategy

GCS Recruitment Specialists – Passive Strategy

#SocialRecruitIn

Panel Discussion

Rethinking Resourcing

Brand Performance Studio

Brand Performance Studio

Employer Brand Old Brand New Brand

Rising stars, Shining stars, Rock stars Our learning and development programme

Superstars Our employee benefits rewards and incentives programme

Superstars Talent brand – for BPS recruitment