social recruiting unplugged - connecting, captivating & capturing passive candidates (2b)
TRANSCRIPT
Social Recrui,ng Unplugged Connec,ng, Cap,va,ng & Capturing Passive Candidates Andre J. Boulais Jobvite, Strategic Accounts Director-‐Engage
Data on the Talent Pool of Social Job Seekers
Session Agenda • Recrui,ng is Marke,ng – How you can fully u,lize Jobvite to draw in passive candidates via social media • Publisher • Sending Jobvites • LinkedIn Amplifier
• 360 Social: Your Hidden Weapon for Talent
Candidates are Always Looking
Recrui,ng is Marke,ng
How to Draw Passive Candidates with Social Media
How Do You ATract Top Talent? What We Hope For Reality For Many of Us
HOW TO DRAW CANDIDATES IN VIA TWITTER, FACEBOOK & LINKEDIN
Jobvite Publisher
Why Jobvite Publisher? • Quickest ROI for your team (and employees) • Takes 90 seconds to set up • Instant results via top social media channels • Only recrui,ng method built to amplify jobs • Ability to reach global audience • Runs con,nuously
Publisher 101
Publisher Best Prac,ces
Content is key!
Publisher Best Prac,ces
Share mul,ple categories (not just your business unit)
Adjust your roles based on key recrui,ng ini,a,ves (Sales Hiring, Internships in the Summer)
Make Sure Jobs are Shared Where the Candidates Are
Have Crea,ve Content • Customize your messaging around events and trends (remember, you’re trying to en,ce them)
• Be crea,ve to your company and industry
Thinking Outside of the Box on #boxingday
22 new followers…
…in less than 24 hours
Sign-‐Up for Daily Updates on Trends hTp://hashtagify.me/popular
Create Lists to Share Content from Leaders
Monitor and retweet fun and exci,ng tweets
Quan,fiable Results Afer Increasing Publisher Usage
Increased Usage
Jobvite Publisher Recap • Publish at least 5 jobs a day • Add crea,ve hashtags for TwiTer • Look at current trends and/or sign up for updates • Create internal and external lists to track your company’s leaders as well as compe,tors
• Favorite and retweet to encourage usage
Crea,vity = Impressions + Followers
Capture the Audience and the Moment with Strategic Jobvites
Go Into Jobvite and Send Jobvite
Group Mul,ple Jobs
Pick Your Moment and Share
4.4 Million Tweets
Quick LinkedIn Amplifier
Share the Job
With Groups
Go from 100’s to 100’s of Thousands
20,615 Members
341, 974 Members
YOUR HIDDEN WEAPON FOR TALENT
360Social
360social Download in Chrome
Usable on over 200 social media outlets
Grey silhoueTe will appear on all social media pages linking to other pages
Serves as Cornerstone for Social Recrui,ng
Engage Serves as the go-‐to Social Recrui,ng CRM
Today’s Recap
Don’t Just Make Noise
1pm to 4pm
1pm to 3pm
9am to 11am
7am to 9am 5pm to 6pm
2pm to 4pm 8pm to 1am
Share at the right times. Networks have different peak posting times.
Social Media is a 2-‐Way Street • Social Media is a not only a great way to adver,se your
current jobs and your brand but it’s also impera,ve to LISTEN • Personalize your posts using Jobvite Publisher and when
sending Jobvites • Remember to share jobs with LinkedIn Groups to maximize
exposure • Pay aTen,on to who’s liking your LinkedIn posts or favori,ng
Tweets • U,lize 360Social for a complete view of your candidate
before engaging
More candidates are drawn to a company’s culture than their job descrip,on. Nearly 80% of Millennials look for people and culture fit before looking at career poten,al.
Contact Info: Name Here [email protected] @AndreJBoulaismpany Name Here, Position Title Here Email Here
THANK YOU!