social relation brief

Social Relation

Bruce Nguyen

@ Copyright by Bruce Nguyen

Basic concepts

Marketing?

Social marketing?

Copyright by Bruce Nguyen

False! Paying

Advertising


Understanding

Paying

Communication

Delivering


Understanding

Their languages

Social Marketing: 2-sided communication!


Task:

How can we practise marketing after selling the

product/service?

How can social marketing help before launching

the product?


Objectives

Where & How

Storyboard

Seeding & Reviews


Process: Business + Relationship

Objective: Business + Relationship


elationship

Connecting

Strengthening

Converting

http://www.redbull.com/en

https://www.facebook.com/redbull




https://www.facebook.com/redbull

Task:

Name the important Objectives for your

Campaign.

Explain why?

How to measure?


Where & how? Community: Club of Passion!


Tips: Firstly, Be a member!


Sign up

Read

Comment,

then Post

Make friends

Task:

Create a list of communities that you may run

the campaign

Explain why?

Describe how are they communicating

Sign up and makes 3 friends, comment 10 times

and create 1 topic each.


Tell a story: Be honest and interesting!


Tips: What are they talking about us?


Tips: Viral means touching!!!


10:1 vs

1:10

Task:

Comment-seeding on each community.

Message for each community.

How are you going to lead the story?


Seeding & Review: Persistent & Flexible!


Task:

Which topics work? The best? The worst?

(Compare with objectives)

What are the problems?

How can you change?

How do they need such kind of product/service?

How do they care/feel about your

product/serive?


THINK OUT OF THE BOX!!!


Keep in touch!!!

[email protected]

https://www.facebook.com/bruce.nguyen.161

http://vn.linkedin.com/pub/sang-nguyen/63/319/920


mailto:[email protected]








social relation brief

Business

bruce nguyen

bruce nguyen

bruce nguyen

social marketing

amp

copyright

story

productservice