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TRANSCRIPT
Magdalena Bielenia-Grajewska 1
Social Representation in thelanguage of economics
Magdalena Bielenia-Grajewska 2
Introductionlanguage is an irreducible part of social life,dialectically interconnected with otherelements of social life, so that social analysisand research always has to take account oflanguage (Fairclough, 2003:2)
Social Representation - a way to study thesociolinguistic aspect of economic discourse
Magdalena Bielenia-Grajewska 3
Research areas economic discourse social group communication social representation
Magdalena Bielenia-Grajewska 4
Brief presentation of the theory ofsocial representationDurkheim (collective versus individual
representation)Barlett (theory of schema)Schank and Abelson (script theory)MacLaury (vantage theory)Middleton and Edwards (discourse analysis):
Magdalena Bielenia-Grajewska 5
SR and main scholars (linguisticperspective) Bonaiuto de Rosa Duveen Jodelet Moscovici
Magdalena Bielenia-Grajewska 6
Language of economics - anintroduction Economics Economic discourse Characteristic features of economic
communication
Magdalena Bielenia-Grajewska 7
Research Language of economics:categorizationprototypescategory boundariesfamily resemblancecultural modelsnaive and expert modelsbasic level categoriesmetaphors
Magdalena Bielenia-Grajewska 8
Research social group communication in economic discourse different levels within economic communication: the language of economics in relation to Central
Europe and the European Union; national language of economics; occupational discourse; company communication.
Magdalena Bielenia-Grajewska 9
SR- economic discourse- mass media advertising economic products advertisements present in economic press
Magdalena Bielenia-Grajewska 10
Translator and his/her role in thelanguage of economics The role of translator in professional
communication
Different image and role of translator
Magdalena Bielenia-Grajewska 11
Summary The important role of SR in the language of
economics SR, economic discourse and some
perspectives for the future