social search and ugc
DESCRIPTION
Presentation to the "Deciphering social media: The Good, the Bad and the Ugly" event in London. Hosted by Capita, Paul Harrison from Carve Consulting spoke about how real-time and social search and changing the perception of brand / employer brand - and the steps organisations can take.TRANSCRIPT
Paul HarrisonCarveConsulting.com
Google Sidewiki: http://www.google.com/sidewiki Overview: Allows anyone to comment on any website. Is available through Google
toolbar which is widely distributed. Example below – a comment on Simply Hired. Recommend we task someone in the Yell AW SNG with monitoring Google Sidewiki
weekly - there is likely to be considerable take up in the near future
Bet on the inevitable
Communities & Platforms Trends, Buzz, Sentiment, Share of Voice, Sentiment Competitor analysis and influencer / advocate
mapping Branding, Integration, Collaboration & Peering Benchmarking & Recommendations
Visit Britain: languages by influencer Yell: Influencer Regions: Brands / Competitors / Industry analysts
Employer / Recruitment Brand is being defined by people outside of your organisation.
Understand the specific dynamics to your organisation / sector by conducting a CSN Audit
Develop an active listening programme Build an advocacy roadmap, and encourage reviews
and user feedback through choice architecture
Paul HarrisonCarveConsulting.com