Upload File

social search optimization (sso) strategy framework

  • Home
  • Business
  • Social Search Optimization (SSO) Strategy Framework
44
www.digitalvidya.com © Digital Vidya Social Media Marketing Bootcamp Social Search Optimization (SSO)

Upload: digital-vidya

Post on 20-Aug-2015

2.533 views

Category:

Business


4 download

Report

Tags:

TRANSCRIPT

Page 1: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Social Media Marketing

Bootcamp

Social Search Optimization (SSO)

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 2: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

What is Search Engine

Optimization (SEO)?

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 3: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 4: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

What is Social Media Marketing

(SMM)?

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 5: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 6: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Let’s distinguish this new paradigm!

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 7: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 8: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Search has gone Real Time

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 9: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Search has gone Social

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 10: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Search is now Local

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 11: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Search has gone beyond Search Engines

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 12: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

New Opportunities for Web Traffic

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 13: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Search has gone beyond PC

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 14: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Search Results have gone beyond Text

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 15: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Traffic is NOT the Real Opportunity of

Social Search

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 16: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

=Social Search

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 17: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

What is the Opportunity of

Social Search?

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 18: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

1: Improvement in SEO Rankings

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 19: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

2: Increased Share of Search!

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 20: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 21: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 22: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

3: New Opportunities for Traffic!

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 23: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 24: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 25: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Visit http://www.MySunShineCandles.com

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 26: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

4: Jump Up Your Conversions!

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 27: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 28: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 29: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 30: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

How to win in this new paradigm?

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 31: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Be Visible on Relevant Social Media Channels

Groups

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 32: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Be Available through Google Local

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 33: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Inspire your Customers to Write About You

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 34: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Keep engaging & inspire your employees to do so

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 35: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Keep Releasing Latest Info about Your

Products/Services

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 36: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Integrate Social Media with Web Presence

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 37: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Produce Content Beyond Text Stories

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 38: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Opportunity of Integration

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 39: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Do keyword optimization across various channels

including on Twitter, Facebook

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 40: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Continue to Build Credibility

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 41: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Keep Strengthening Your SEO Presence

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 42: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Keep Listening

Tonality is Important

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 43: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Success Stories

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/
Page 44: Social Search Optimization (SSO) Strategy Framework

www.digitalvidya.com

© Digital Vidya

Thank You!

http://www.digitalvidya.com/
http://www.omlogic.com/
http://www.omlogic.com/

Search Engine Optimization Staten Island | Search Engine Optimization New Y

Local Search Optimization

Search Engine Optimization · Search Engine Optimization . SEO – Search Engine Optimization Search Engines are looking for: Relevance Authority . Designing a Keyword plan When you

Search Optimization

Google Search Optimization

The Role of Search Engine Optimization in Search · PDF fileThe Role of Search Engine Optimization in Search Marketing ... The Role of Search Engine Optimization in Search ... in SEO

Website Search Engine Optimization, Website SEO, SEO Search Engine Optimization

Search engine optimization + social media optimization

Social Search Optimization (SSO)

Search Engine Optimization, Organic & Paid Search

What Is Search Engine Optimization? | Introduction To Search Engine Optimization | Curvearro

SEARCH ENGINE OPTIMIZATION How You can generate qualified Leads from Search Engine Optimization Search Engine Optimization

Search Engine Optimization Guide - ToTheWeb · SEARCH ENGINE OPTIMIZATION TECHNIQUES Search Engine Optimization (SEO or site optimization) means creating a website with the goal of

Search Engine Optimization courses in ghaziabad, Search engine Optimization training in Ghaziabad

Search Engines & Search Engine Optimization (SEO)

Search Engine Optimization For Local Search

Training Steam System Optimization (SSO) Experts Workshopdocuments.rec.org/offices/news/532_3b.20151109_curriculum_steam... · Training Steam System Optimization (SSO) Experts Workshop

How To Implement Social Search Optimization (SSO) Strategy

SXSW Search Camp: Search Engine Optimization

Inernet search optimization

Search Engine Optimization March 23, 2011 Google Search Engine Optimization Starter Guide

of Search Engine Optimization - FTDi.comof Search Engine Optimization ... Search Engine Optimization •Homework – Compile a list of local professional sites • Funeral Homes •

Search Engine Optimization Staten Island | Search Engine Optimization Newyork | Bitochon Technologies

Search Engine Marketing (SEO, SEA, SSO, LSO, MSO)

Search engine optimization service, search engine optimization

maWebCenters Search Engine Optimization · Search Engine Optimization (SEO) Search Engine Optimization, commonly referred to as SEO, ensures your business ranks high on search engines

Dalla SEO alla SSO (Social Search Optimization)

Search Engine Optimization for Local Search

Search engine optimization

Optimization and Search - Universitetet i oslo · Lecture 1: Marsland chapter 9.1, 9.4-9.6 2017 Optimization and Search Jim Tørresen. Optimization and Search 2. Optimization and