social seeder - social media summit

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PRESENTATION Socialmedia Summit

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Page 1: Social Seeder - Social Media Summit

PRESENTATION Socialmedia Summit

Page 2: Social Seeder - Social Media Summit

20132000

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PRESENTATION I Socialmedia Summit

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?“ DO YOU STILL BELIEVE THAT PEOPLE WATCH TRADITIONAL ADS? ”

PRESENTATION I Socialmedia Summit

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” THEY AREN’T EVEN PAYING ATTENTION TO THE ROAD ANYMORE ! ”

PRESENTATION I Socialmedia Summit

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“ HOW DID ONLINE ADVERTISING WORK FOR YOU? ”

S

PRESENTATION I Socialmedia Summit

2015 average CTR on banner ads 0.06%

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” LET’S POST CONTENT ON SOCIAL MEDIA! ”

12 %

ORGANIC REACH

20133 %

2015

PRESENTATION I Socialmedia Summit

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That’s why we’ve built SOCIAL SEEDER

PRESENTATION I Socialmedia Summit

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A PLATFORM THAT FACILITATES ONLINE AMBASSADORSHIP

• we assist with the identification, recruitment & activation of your online internal & external ambassadors

• we activate your ambassadors by inviting them to share your content on their social networks

• we generate exponential reach creating tremendous impact

• measurable results & sharp insights

PRESENTATION I Socialmedia Summit

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?“ WHY AMBASSADORSHIP?”

PRESENTATION I Socialmedia Summit

Page 10: Social Seeder - Social Media Summit

“ WHY AMBASSADORSHIP?”

PRESENTATION I Socialmedia Summit

An ambassador is an internal or external person who loves to spread

the word about your brand on a voluntary basis.

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84% says friends & family are most influential to their behavior

“ WHY AMBASSADORSHIP?”

PRESENTATION I Socialmedia Summit

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1 AMBASSADOR

SHARES ON 2,4 NETWORKS

REACHES 317 PEERS

INFLUENCES 4,96% TO CLICK ON BRANDED CONTENT

PRESENTATION I Socialmedia Summit

“ WHY AMBASSADORSHIP?”

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“ WHY AMBASSADORSHIP?”

PRESENTATION I Socialmedia Summit

50,000 FOLLOWERS 1,500 REACHED

3% ORGANIC REACH

5 AMBASSADORS 1,500 REACHED

317 PEERS REACH PER AMBASSADOR

WHEN YOU SHARE CONTENT ON YOUR SOCIAL MEDIA

WHEN YOUR AMBASSADORS SHARE YOUR CONTENT ON SOCIAL MEDIA

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“ WHY AMBASSADORSHIP?”

PRESENTATION I Socialmedia Summit

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“ WHY AMBASSADORSHIP?”

PRESENTATION I Socialmedia Summit

MORE ENGAGEMENT

EXTERNAL AMBASSADORS

AMBASSADORSHIP = ENGAGEMENT CUSTOMER ENGAGEMENT = RETENTION

INTERNAL AMBASSADORS

➜ AMBASSADORSHIP = ENGAGEMENT EMPLOYEE ENGAGEMENT = MOTIVATION➜ ➜

➜ ➜

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?“ HOW DOES SOCIAL SEEDER WORK?”

PRESENTATION I Socialmedia Summit

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S

RECRUIT & INVITEAMBASSADORS

1

PRESENTATION I Socialmedia Summit

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CREATESHAREABLECONTENT

2

PRESENTATION I Socialmedia Summit

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PREPARE YOUR SEEDING MESSAGE

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PRESENTATION I Socialmedia Summit

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S

ACTIVATE YOUR AMBASSADORS

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PRESENTATION I Socialmedia Summit

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AMPLIFY YOUR BRAND MESSAGE

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PRESENTATION I Socialmedia Summit

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MEASURE THESEEDING RESULTS

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PRESENTATION I Socialmedia Summit

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BOOST YOURAWARENESS

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PRESENTATION I Socialmedia Summit

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RECRUITMENT

MESSAGE

SHAREREACH

LEARN & OPTIMISE

OURSOCIAL WHEEL

PRESENTATION I Socialmedia Summit

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?“ WHY SHOULD YOU USE SOCIAL SEEDER?”

PRESENTATION I Socialmedia Summit

HIGHER EFFECTIVENESS

BROADER REACH

HIGHER IMPACT

MORE ENGAGEMENT

Traditional marketing isn’t enough

You’re not the only one spreading the news

People are far more likely to trust messages fromfriends over any type of brand communication

People really feel part of the cause

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OUR CLIENTS

ACTIVATE MORE THAN 100,000 AMBASSADORS

PER MONTH

HAVE REACHED MORE THAN

5 MILLION PEERS

CLIENTS HAVEGENERATED

+20,000 EXTRA VISITORS

PRESENTATION I Socialmedia Summit

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20152000

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PRESENTATION I Socialmedia Summit

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In 2015, we…

have been working togetherwith +100 clients

grew from 1 part time to 9 full time coworkers

expanding towards The Netherlands & France

are laying foundations for the rest of Europe

PRESENTATION I Socialmedia Summit

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SOME OF OUR AMBASSADORS

PRESENTATION I Socialmedia Summit

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?QUESTIONSPRESENTATION I Socialmedia Summit

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PRESENTATION I Socialmedia Summit