SOCIAL SELLING TIPS

- SOCIAL SELLING FRAMEWORK - FOR ENTERPRISE

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SOCIAL SELLING FOR ENTERPRISE

What is social selling for enterprise?

According to ComScore, 82 percent of the world’s online population is reached by socialnetworking sites. Social is new way to reach out to prospect & customers using socialmedia and it has given birth to new concept called Social selling.

Social selling is simply the process of reaching, engaging the social buyers to becomecustomers. Every organisation wants to increases sales through social media includingB2B organisations. Social selling for enterprise is enablement of not only sales but alsomarketing team to leverage social media to reach out and connect with prospects

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NEED FOR SOCIAL SELLING ENTERPRISE FRAMEWORK

Savvy sellers are turning to social media to find resources, become resources, reach

leads and meet quotas, since social networks connect salespeople to prospects and

offer them a platform to share content.

B2B social media management is complex, as it is difficult to humanise the organisation.

Despite that, major B2B firms in the world have implemented social selling with great

success. Oracle has trained its thousands of sales leaders in social selling and IBM

reported a 400 per cent increase in sales in the first quarter, tied to its social selling

pilot programme.

The success of the social- centered selling depends on adoption of training for which an

organisation needs to follow a structured approach. Social selling enterprise framework is

a structured approach which, if followed properly, can assure the maximum out of the

programme.

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ENTERPRISE SOCIAL SELLING FRAMEWOK

Social selling enterprise framework, if followed properly, can assure the maximum out of

the programme. There are five major stakeholders of the social selling programme :

1. Executive Management: It’s important for them to buy in and sponsor the

programme

2. Marketing: Marketing often leads the social selling programme at the enterprise

level. It’s really the gas in the engine and supplies the content required to make

social selling successful.

3. Social-selling vendor: It’s critical to select a social-selling training provider who has

executed the programme earlier.

4. Sales leadership and sales executives: The ones who leverage the social-selling

programme for the generation of funnel, pipeline influence and conversion.

5. Sales support /enablement team: Supports change management activities and

enable adoption of the programme

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ENTERPRISE SOCIAL SELLING FRAMEWOK (

CONTNUED)

“For any CEO that is skeptical at all: you have to create a social enterprise today.” Angela Ahrendts

Ex -CEO of Burberry

Find out more details about enterprise social selling framework at:http://www.youarethekey-socialselling.com/enterprise-social-selling-framework

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CONTACT US:

Book free social selling session at:

@gauravkakkar82

@a1purva

http://www.youarethekey-socialselling.com/book-session