social selling for job seekers
DESCRIPTION
Looking for a job? This presentation will show you how to use Social Media to not only find jobs, but make connections with companies, organizations, and people that will help you vet employers, and connect with peers and influencers at organizations you'd like to work for. This presentation will help you get on the inside track to find and land the best job for you!TRANSCRIPT
How to use Social Media to land the best job!
Social Selling for Job Seekers
Social Selling?
Cold calling is dead. Social selling is: a marketing methodology based on how people
shop for products and services in today’s connected world. Social selling is about the buying process
Why should you care as job seekers? Lets run through a real world
scenario: Question: Do you like being
interviewed?
I have a Job to Offer – Can You Impress Me? Is this a fair question?
How do you impress someone you don’t know? Answer: Get to know me on social media. I have a website.
Learn my company focus , and our services. I have a blog.
Learn what I believe is important enough to write about.
I have company social media sites. View updates and fan interactions. See how I like to
interact. I have a Twitter account.
See what I tweet and who I retweet (those people influence me).
Agenda
Social Selling (3 slides) Applying Social Selling to Job Seeking – 6 Steps
1. Spruce up your LinkedIn Page2. Follow Prospective Employers3. Follow and Connect with Key Influencers4. Connect with Current and Former Employees5. Interact and Form Relationships6. Create your Own Content and Market Yourself
What is Social Selling?
We: Research online (search, online retailers, and social media).
We examine price, specs, capabilities, and reviews. Seek opinions from key influencers. Use social media.
Ask friends and colleagues for advice, opinions and recommendations. About products and retailers.
Consume more information over time, and finally make a buying decision. You’ve done this! Employers shop for employees the same way!
Social selling is markets to people based on the way we buy things in today’s connected world.
Lots of research has gone into this.
How does Social Selling Work?
By providing timely information at each stage of the buying process.
This builds brand awareness. May establish a customer relationship. Goal to be selected for purchase.
Companies spend time, money, and effort to create content for each stage of the buying process.
They want to appear plugged-in To what you’re looking for. To your needs.
Social Selling Process and Elements
Have a strong website. Where buyers can spend time and do research.
Connect with key influencers. Send products out for review. Get products noticed and mentioned so others
will hear about them.
Create a content nurture stream. Create propinquity (familiarity) for brand and website. Varying levels of sophistication. Goal is to establish a relationship with prospective customers.
Create momentum toward the purchase decision. Have the customer pick them unsolicited. Send highly qualified leads to sales people to follow up.
Social Selling Translated to Job Seekers
Website > LinkedIn profile Where employers can research you.
Influencers > connect with companies and people. Research your options and get on their radar.
Create a nurture stream > follow and connect personally on social media. Create propinquity for yourself. Get to know each other. Establish a relationship.
Purchase momentum > Interaction and content for the inside track.
Stand out in the crowd! 6 steps
1: Rock your LinkedIn Page
This is your website. Fundamentals
Fill out your profile completely. Refresh everything. Revise and reorder your skills. Get people to endorse you.
For LinkedIn beginners LinkedIn Learning Webinars: http://linkd.in/1qsBGqb 34 LinkedIn Tutorials (Th!nk): http://bit.ly/1kas7de
LinkedIn profile tips (Link Humans): http://linkd.in/1qawTpj
1: Additional LinkedIn Tips
Always be positive. Update previous job descriptions to enhance your current
career path. Reorder skills to put most relevant to current career path on
top. Have peers review your profile. Have HR people review your profile. Have managers review your profile. Have your profile copy edited. Give and seek our recommendations. Give and seek out endorsements. Be truthful.
2: Follow Prospective Employers
Most organizations have fan or company pages.
Many have other official social media accounts.
Follow them! Follow their competitors! Plugs you into their public image.
This will tell you: What they are currently promoting. The audience they are trying to reach. The issues are important to them. That topics, skills, and services are of interest to them. What their competitors are doing.
3: Follow and Connect with Key Influencers
These are people inside the company that can affect hiring for jobs you want. HR managers. Managers in your area. Directors in your area
Follow them on LinkedIn.
Connect with them: Follow their social media pages:
Lets you behind the public image of the organization. This plugs you into their personal thoughts, motivations, interests, and challenges. First step toward a social relationship.
Request to connect on LinkedIn, when appropriate. Tell them who you are, that you’re in the field and are researching positions in your
field across a number of companies.
3: Follow and Connect with Key Influencers
How do I find key influencers???!?
The social media content you’re consuming. LinkedIn Search.
LinkedIn Groups.
4: Connect with Current and Former Employees
You’re selling, but you’re also shopping. You want the best job. The best salary, benefits, recognition, hours, etc.
Connect with current and former employees as a peer. Ask them about:
Job hours expectations. Benefits. Management.
Always be positive. Don’t jump into someone else’s tub of sour grapes.
Working conditions. Why they left (former
employees).
5: Interact and Form Relationships Social media interaction is the first step
towards starting relationship. With organizations, influencers, and peers. Create propinquity.
First steps: Comment on a blog post. Comment on articles published on company pages. Like, share, retweet comments, articles, images, and data you think are good. Answer questions posted by peers and influencers. Share experiences when appropriate.
When commenting be thoughtful, professional, and truthful. Explain your answers. You‘re on a first date until you get hired. When you get hired, you’re married, so you want know who you’re marrying.
6: Create Your Own Content and Market Yourself
This takes it up a notch. Start a blog.
Blog about your industry. Tweet about your industry.
Read articles and comment on them.
Potential to raise your personal brand awareness and get noticed by companies and influencers you want to work for.
Advanced: LinkedIn Marketing Tips (Social Media Examiner): http://bit.ly/1mjlX9L
Start today with your LinkedIn page!
Visit our website for resources and tips http://carvertc.com http://blog.carvertc.com
Find us on the web and follow us for great tips, information, and content to help you do social media better:
If interested in social media, contact us about training or consulting Go to http://carvertc.com/training or contact [email protected]
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