social selling - the abc's of social selling: always be connecting - jill rowley

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The ABC’s of Social Selling – Always Be Connecting


Companies have no choice but to become transparent, responsive, & collaborative or

else risk going out of business.


Customers expect companies to feel personal and authentic – we can achieve this by sharing

the unedited voices & personalities of our employees (YOU)!


Buying process has changed

Buyers are self-educating via Search &

Social


57% of buying process is done prior to engaging with

Sales


92% of B2B buyers start search on web…


82% of the world’s population can be reached by Social

Networks


37% of buyers posted questions on Social Networking sites looking for suggestion or feedback


The Power of Peer to Peer


Company to Buyer: 33% Trust


Buyer to Buyer: 92% Trust


Meet the Modern Buyer

Well-informedDigitally-driven

Socially-connectedMobile & Empowered


Unlimited access to real-time information about our company,

products, competitors, customers, industry experts and influencers


Connected to Influential peer-based Social Networks


Expects exceptional knowledge & service


Statistics show that Reps who use Social Selling are 50% more likely to

meet or exceed their sales quota


Jill Konrath’s eBook – Sales Secrets Revealed


Use Social Networks to Find, Listen, Relate, Connect, Engage & Amplify your buyers and their sphere of influence


Content – read what your buyers are reading and share that content across your Social Networks.


The ABCs of Social Selling: Always Be Connecting


The Modern Sales Professional is Collaborative, Customer-Centric, a Content Connoisseur,

Transparent, Trustworthy, Relevant, Insightful, Engaging, Passionate, Creative


•Buyer-centric LinkedIn profile

•The Art of a LinkedIn Invite

•Sphere of Influence training

•LinkedIn groups

•Advanced Search in LinkedIn

•LinkedIn Signals

•LinkedIn Contacts

•LinkedIn Job Change alerts


1. FIND

2. LISTEN

3. RELATE

4. CONNECT

5. ENGAGE & AMPLIFY

The on Content

social selling - the abc's of social selling: always be connecting - jill rowley

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b2b buyers

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