social signals, november 08
DESCRIPTION
An updated version of my Social Signals talk, presented to the Austin Ad Federation in November, 2008.TRANSCRIPT
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Social Signals: Cultivating Connection
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We are not in Kansas anymore.
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“If our community thinks we should die, then we probably should.”
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Whatʼs happening here?
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User Generated Context
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1. Create products2. Push them via distribution & mass marketing3. Profit!!!
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1. Create products2. Push them via distribution & mass marketing3. Profit!!!
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1. Create products2. Push them via distribution & mass marketing3. Profit!!!
2a. ??????????
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1. Create products2. Push them via distribution & mass marketing3. Profit!!!
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1. Create products2. Push them via distribution & mass marketing3. Profit!!!
2a. Brand
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1. Co-create products & services2. Release them into the network3. Profit!!!
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1. Co-create products & services2. Release them into the network3. Profit!!!
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1. Co-create products & services2. Release them into the network3. Profit!!!
2a. ??????????
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1. Co-create products & services2. Release them into the network3. Profit!!!
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1. Co-create products & services2. Release them into the network3. Profit!!!
2a. Reading Social Signals
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“We learned that in the social environment we
had to talk to people first before trying to sell anything.”
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Itʼs not about the tools.
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Increase surface area
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Create social objectsDesign for social objects
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Build the mothership
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Listen. Learn.
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Other Peopleʼs Audience
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Go faster. & faster.
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Thanks to:
http://www.flickr.com/photos/splorp/35450161/http://www.flickr.com/photos/dramaqueennorma/273371415/http://fetching.net