social smarts for small screens
DESCRIPTION
How can design help enhance real world experiences? This talk by Sonia Koesterer, points out the impact technology is having on our daily lives, and how, as designers, we can enhance people's experiences with our products and services, by taking into consideration the contexts, devices, and activities that play in their lives. Originally presented at Midwest UX 2013 by @SoniaKoestererTRANSCRIPT
Photo Courtesy of Tony Alter
Our devices are a part of us
© Apple, Designed by Apple in California campaign
“This is it. This is what matters.”
We are not in control
The problem is...
Our devices are making us awkwardOur devices are over-sharingOur devices are making us miss out
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Our devices are making us awkward
We are not in control...
Photo Courtesy of Anil@ochackerz
We are at oddswith social etiquette
We are addictedto instant content
“Absorbed device users oblivious to danger”
SF GATE | SEPTEMBER 23, 2013
Our relationships are suffering
We create gamesto fix it
Social Design to be...
Blend in, don’t make people act weird
Blend in, don’t make people act weird
FREQUENCY
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INTERACTION
FREQUENCY
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DINTERACTION
FREQUENCY
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FREQUENCY
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Devices will always redefine our social norms
Our devices are over-sharing
We are not in control...
A story about a friend
We broadcast personal information everyday
Appropriate Design to be...
Be context-aware and predict needsBe context-aware and predict needs
Be context-aware and predict needsBe context-aware and predict needs
SOCIAL
LOC
ATIO
NRECEPTIVENESS
SOCIAL COMFORT
LOC
ATIO
N C
OM
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TRECEPTIVENESS
SOCIAL COMFORT
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ATIO
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OM
FOR
TRECEPTIVENESS
SOCIAL COMFORT
LOC
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OM
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TRECEPTIVENESS
Devices won’t get it right every time
Our devices are making us miss out
We are not in control...
© Michael Sohn AP
We are experiencinglife through a filter
We are disrupting our flow
Enhance Design to...
Improve theprimary experience
Improve theprimary experience
FLOW
CONTENT
FLOW
CONTENT
Turning off is the easy way out
3 things you can take away
Encourage better social behaviors through the deviceBe appropriate to your user’s current contextEnhance rather than distract from the primary activity
These 3 elements need to work together
DEVICE CONTEXT
ACTIVITY
DEVICE CONTEXT
ACTIVITY
DEVICE CONTEXT
ACTIVITY
DEVICE CONTEXT
ACTIVITY
This is an opportunity to create social, appropriate, interactions that enhance real world experiences.
Let’s give back control
Thank youwww.fjordnet.com
Sonia Koesterer
@FJORD