JOB HUNTING

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By SHERYL JEAN Staff Writer

sjean@dallasnews.com

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social MICHAEL HOGUE

Staff Artist mhogue@dallasnews.com

Recruiters using social networks to find job candidates:

Faeebook 2012 66% 201155%

Employers using social media to recruit: 201292%

201189% JI

Number of social network profiles created by job seekers in 2012: 3: 44% 2: 64% at least 1: 88%

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1 In 6 job seekers credit social media with landing their current jobs

Social resumes are growing in popularity

twitter resume with link

Plnterest resume and portfolio

Infographle

Creative social resume options

resume 201293%

QReodes on resumes or

business cards to scan with a ~A~ - 201254%

smartphone for more information I

Personal blog

Infographics, Twitter replace paper versions

When Melissa Mihelich re­

cently found herself out of

work, she decided to try a

new strategy in herjob search.

Using a free website, she created

cool color graphics to showcase her

skills, experience and even a recom­

mendation. Then, instead ofmailing a

traditional resume to potential em­

ployers, she emaiIed an infographic

resume.

''I'm one ofthose people who's al­ways looking for something new and different," said Mihelich, who was laid off Jan. 25 from her mar­keting director job. "It was a nice snapshot ofwho Melissa Mihelich is as director ofmarketing:'

More job seekers like her are try­ing alternative ways to share their resumes and portfolios as hiring and job searching shifts more and more to the Internet. They've shelved the linen paper and manila envelopes in favor of 1\vitter, blogs and LinkedIn.

Is a social resume worth it? Percentage of recruiters who have hired through:

Popular sites to help Job seekers Social networking Build a blog

• Create an alternative resume

Llnkedln

Facebook

Typepad

Tumblr

Razume.com

WordPr•••z! ~ ~!v~m Re.umeSoclal.com

Facebook

Social resume tips

Creativity attracts attention. but tailor your approach to the industry and hiring person.

Professional Profanity memberships

Poor grammar/ Volunteerism spelling mistakes

Internships Mentions of partying

Klout score of social media influence Religious posts

Twitalyzer rank of Inappropriate Twitter influence photos or links

Technorati rank of blog engagement

SOURCES: Jobvite. OnlineColleges.com. Dallas Morning News research

Local recruiters and career cen­ter managers say they began seeing "social resumes" in 2009, but the trend has really taken off in the last two years.

"It's a numbers game;' said Guy Davis, assistant director of South­ern Methodist University's Hegi Family Career Development Cen­ter. "Just sending application after application to job listings doesn't give you great results."

Asurvey by the National Associ-

See SOCIAL Page 4D

I Continued from Page 10

rl of Colleges and Employers ld that 41 percent of new college luates in 2012 used social media to . for work, up from 7 percent in 8. They also, used social resumes ne instead of mailing traditional mes to prospective employers.

~ot one printed resume )an McMillan, 23, a recent gTadu­)fSouthern Methodist University, not printed or mailed one tradi­al resume as part ofhis job search,

which began last summer in Dallas and continues from his hometown of Chicago. He posted his resume and looks for work mainly on the profes­sional network site LinkedIn.

The use of - and response to - so­cial resumes depends more on the job level and type of industry than a job candidate's age, said Ashley Waggon­er, regional vice president of Robert Half International's technology and creative group in North Texas. Social resumes are more likely to be used in the Web development world than in the private equity or banking indus­tries, she said.

Job seeker Mihelich said the feed­back haS been positive and her info­graphic resume has led to three inter­views.

Employers also are adapting to so­cial resumes.

Employers in new realms Wells Fargo doesn't "really take pa­

per resumes anymore" for the roughly 8,000 job openings it posts each month - ranging from a bank teller job to people who lease farmland to jobs in the gaming industry, said Aar­on Kraljev, employment branding

manager for the San Francisco-based bank.

"The ways people choose to make themselves stand out is amazing;' he said. "We've seen some pretty amazing infographics and video resumes via YouTube. We've even had people copy and paste a resume into a comment on Facebook page, which raises priva­cy issues. We'll take that down, but we lil<e their excitement:'

Innovative Southwest Airlines Co. prefers people to apply for jobs through its career site and not send re­sumes through social media, spokes­man Brooks Thomas said. That's part­

:ocial reSUmeS multiply as hiring shifts to Internet ly because the Dallas-based airlines is a federal contractor and must follow certain protocol, he said.

Last month, 30-year-old Antwane Davis of Keller landed ajob as a Wells Fargo mortgage underwTiter after be­ing laid oft· from a similar job two weeks earlier. He posted his resume on LinkedIn and looked for work on Craigslist, Facebook and Coogle.

"It saves time and money, and the results are better," Davis said of social ~edia.

Follow SherylJean on Twitter at @SherylJeanDMN.

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