social summit: twitter 101
DESCRIPTION
140 characters can help businesses big and small to accomplish various goals. Are you using Twitter to connect with your customers. Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.TRANSCRIPT
Twitter 101
What are you doing?
In 140 characters
Why should I care?
Breaking News
Or your favorite sports team
For business
Big
Or small
Do you know who is talking about your business?
www.search.twitter.com“search term” near:zipcode
Customer Service
Customer Feedback
Deals & Specials
Giveaways
To accomplish goals:
• Drive sales• Increase newsletter database• Generate leads• Recruit employees• Foster Facebook growth
Sign me UP!
First, let’s talk
etiquette…
Cocktail Party Rules of Engagement
Cocktail Party Rules of Engagement
– Don’t talk all about yourself
– Find the people who interest you
– Try to add value to the conversation
– Follow up with your new friends
Speaking the language
RT @fscnola is training at #socialsummit
Twitter Translator
Replies
• @ denotes a tweet sent to another Twitter user.
• @xtofer @sloane See you in the park.
Retweet
• Like forwarding a message in e-mail.
• Grows exponentially• Makes people feel good
• RT @adeletiblier Need 100 signatures. Sign here: www.xyz.com Pls RT!
Direct Message
• DM is a private message that you can only send to those who follow you.
• D Adeletiblier Here’s my e-mail address [email protected]
Hashtag
• # makes a term into a keyword that is searchable
• @tiffanystarnes is speaking in tongues at #socialsummit
This is getting complicated.
What are doing?
In 140 characters
Sign Up
www.twitter.com
Fill out your profile
Find and Follow People
Manage
A Few to Follow Locally
• @wdsu- local news• @The_Gambit- more local news• @FSCnola (that’s my agency)• @socialproject• @fleurtygirl• @tomdaly
www.Listorious.com
Thank You.
Tiffany Starnes504.894.8011tiffany@fscineractive.comwww.fabresmithcoco.comwww.notsodorisdays.com