23 Dec

CS3107 Group Case Study#SocialTagging #RealtimeEngagement #SpontaneousCommunitiesofInterest

Full content @ http://tcdcs3107.pbworks.com/

6 10STUDENTS SLIDES

Gavin Duffy Emma Moffatt Cathriona Dempsey Deborah Marino Olivia Waters Thomas Kiely

Background/Overview

• Social Tagging/Real Time Engagement/Spontaneous communities of interest

• Advantages/Disadvantages of Social Media

• Twitter/Delicious

• Future TrendsSource: it-dogr.wikispaces.com

Social Media

Development of social media has changed the way people interact, communicate and share information

Greater need for access to news in real time with information shared instantly on social media platforms such as Facebook and Twitter

Source: fishergeeks.wordpress.com

• Publicly labelling, categorising and sharing resources online- e.g. Twitter hashtagging

• Assemblage of tags creates a ‘Folksonomy’-comes from the words ‘folk’ & ‘taxonomy’

• This allows users to shape (intentionally or unintentionally) the audiences they connect with by their choice of certain words or tags

Social Tagging

Real Time Engagement

TV shows now have live interactionswith viewers

Submitted questions from viewers are answered from Twitter

e.g. Monday Night Football

Debates are formed from topics raised by viewers which helps shape the structure of the show

Source: www.skysports.com

Spontaneous communities of interest

Emergence of Twitter has allowed for spontaneous communities of interest to form

Trending topics filtered using unique hashtags categorise major events which leads to the creation of communities

This sharing and publicising of private information such as team preferences in sport or favourite websites brings with it major opportunities for marketers

Advantages of Social Media

Allows for people to communicate easier and more effectively through many different forms

Greater access to information and knowledge sharing between multiple communities

Constantly evolving with new ideas/applications being developed and more people getting involved

Disadvantages of Social Media

Can lead to intrusion of users’ lives due to the constant need for information

Ease of posting information can make it difficult to separate the difference between fiction and fact

Impacts on face to face communication due to the constant distraction of people checking for updates on Facebook, Twitter etc. and ignoring the person in front of them

Twitter/Delicious

Twitter

Can Twitter continue to lead the way in terms of real time engagement?

Does it have a long term future?What are the potential alternatives?

Source: www.techcrunch.com

Delicious.com

Launched 10 years ago – openness and user generated content made it a key player in Web 2.0

Multiple ownership changes and setbacks (Yahoo & Avos Systems)

Re-launch 2013 with new design and link sharing functionality

Future Trends

Sites such as Delicious.com must integrate seamlessly with applications like Twitter and Facebook to survive

Twitter’s IPO will put it under pressure to balance the need to ramp up advertising to satisfy investors with the need to keep users happy

TV executives and event organisers will tap into the opportunities afforded by the growth in spontaneous communities of interest