social teams and organisational change in utilities
TRANSCRIPT
Creating a social company fromthe inside out and the outside in
POST*SHIFT @LeeBryant / SMI Utilities / London
agility is now the number one change goal for large orgs
Source: Jon Husband's logo for Wirearchy
typical target capabilities for an agile company
{ }Example characteristics of a social / connected company:
1. customer-centric cultureand an outside-in configuration
2. small teams, agile working and a responsive structure
3. focus on tasks to be done, not fixed positions / roles
4. networked, data-driven,with intelligence at the edges
5. constant re-focusingto meet changing markets
Hot iron! by Tinkerbrad
social engagement hard to achieve in a top-down culture
cubicle city by LongitudeLatitudebusinessinsider.com
social engagement hard to achieve in a top-down culture
cubicle city by LongitudeLatitudebusinessinsider.com
social engagement hard to achieve in a top-down culture
cubicle city by LongitudeLatitudebusinessinsider.com
beyond cats and cupcakes: real business goals for social
Smirking Cat by Post Memes
4 ways your social team can influence org improvement
SOCIAL MEDIA TASK FORCE
CHANGE AGENT NETWORK
SOCIAL MEDIA INTELLIGENCE
Birdland at Bourton on the Water 23-09-2013 by Karen RoeColours in the sky by Maarten Nijman
Parrots by Martin Pettitthttps://www.flickr.com/photos/karen_roe/13387510265
EMBODY NEW WAYS OF WORKING
Maersk Line have approached social by empowering a panel of employees to run their corporate Twitter account.
This is a simple and effective way to create transparency and to bring out employees’ expertise and diversity.
Maersk’s award winning approach
Source: Maersk Line Social
example of the ‘task force’ distributed approach
2. capturing social media insights to change the firm
Catching a falling star by Peasap
insights for all, not just management reporting
Catching a falling star by Peasap
employees and customers as a ‘human sensor network’
Sheeren mosaic 2 by Paul Wells
small agile teams driven by ‘market pull’
see http://www.organizeforcomplexity.com
social media is not just a.n.other marketing channel, but also a ‘sense & respond’
tool to help firms evolve in response to rapidly changing
market conditions
perhaps you can create more value for your firm and your
customers by connecting internal and external engagement to create a more agile company
thank you for listening :)
{ }Please continue the conversation with us:
• @leebryant / @postshift
• www.postshift.com
POST*SHIFT
Additional image credits and references
http://www.flickr.com/photos/tinkerszone/3948664111 http://www.flickr.com/photos/kheelcenter/5279194177/ https://www.flickr.com/photos/ranopamas/15021075201 http://verd2go.com https://thington.com http://www.tesla.com http://www.slideshare.net/EdelmanInsights/2015-edelman-trust-barometer-energy-sector-results https://www.flickr.com/photos/flissphil/52158537 https://www.flickr.com/photos/ideowl/4529488634/ https://www.flickr.com/photos/jurvetson/6219463656 http://www.businessinsider.com/huge-social-media-manager-does-all-day-2014-5?IR=T https://www.flickr.com/photos/kheelcenter/5279194177 https://www.flickr.com/photos/sneakerdog/315377551 https://www.flickr.com/photos/christianhaugen/3527748298 http://i.imgur.com/Qr3xx.jpg https://www.flickr.com/photos/fabolous/15728923718 https://www.flickr.com/photos/kaypikefashion/14208705756 https://www.flickr.com/photos/81133120@N06/14911009117 https://www.flickr.com/photos/peterkaminski/1688635/ https://www.flickr.com/photos/freelearninglife/7098001041/ http://www.organizeforcomplexity.com http://www.gapingvoid.com/Moveable_Type/archives/002145.html https://www.flickr.com/photos/stevendepolo/4613540568/ https://www.flickr.com/photos/vandalog/9445960751/
http://www.mckinsey.com/insights/business_technology/The_digital_tipping_point_McKinsey_Global_Survey_results?cid=DigitalEdge-eml-alt-mip-mck-oth-1406