social technologies penn america
DESCRIPTION
This is a presentation I made for a group of insurance industry MGAs in Atlanta.TRANSCRIPT
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Social TechnologiesPresented by Sandy Masters, CPCU
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Quick Survey
• How many use Facebook (personal vs. business)• How many use LinkedIn (personal vs. business)• How many use Twitter• Disclaimer – this is not a class on how to set up a
profile• Class structure• Video: Social Media ROI: Socialnomics • This presentation can be found on Slideshare
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A short history lesson
• Media develops from innovation• Computers – Internet – Google – Social Media• Power shifting from Technology (search) to People (social)
Content DistributionMedia
Value of Media Today
People Influence
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Web 2.0 Today
• Apps that facilitate info sharing, interoperability, user-centered design and collaboration on the world wide web
• Cumulative changes in the way developers and end users use the web
• Transforming people from content consumers to content producers
Social Networking: LinkedIn, FaceBook
Micro-blogging: Twitter
Blogs: Technorati, WordPress, Blogger, Blogspot
Photos & Images: Flickr, Picasa
RSS & Newsreaders, GoogleReader
Wikis: Wikipedia
Podcasts: Podcast.com
Videos: Audacity, YouTube, Hulu
Avatars: Second Life
Bookmark storage: Digg, Diigo, Delicious, StumbleUpon
Browsers: FireFox, Safari, Chrome
Video Conferencing: Skype
Presentation sharing: Slideshare
Social Platform: Ning
Polling: Survey Monkey, PollDaddy
Synchronous webinar tools: GoToMeeting, Eluminate
Course Management Systems: Moodle
E-Learning development tools: Camtasia, Articulate
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Social Media:• Highly interactive
technology tools • Many-to-Many• Online communities• Free, easy, fun• Content producers• New, more efficient
way to communicate Click here for Slideshare on “Community The Real Power of Social Media”
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04/08/2023
Facebook Facts & IssuesFACTS:
• Launched February 2004• More than 500 million active users• 50% of active users log on to Facebook daily• Average user has 130 friends• People spend > 500 billion minutes / month on
FB• More than 25 billion pieces of content • “Like” buttons spreading across internet• User set their own privacy settings and choose
who can see what parts of their profile
ISSUES:• User privacy• Intellectual property rights• Terms of use• Data mining• Inability to voluntarily terminate accounts
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Facebook1. Privacy Settings2. Vanity URL3. Fan / “Like” Pages4. Etiquette / Posting Do’s & Don’t’s 5. Insurance Entities – How are they using it?6. Groups7. Lists8. Places – Geotagging9. Facebook Ads10. Facebook Connect
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Facebook – Privacy Settings#1
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Facebook – Privacy Settings#1
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04/08/2023
Password Tips• Include caps,
numbers and symbols– JtjMarsh25!
• Change password regularly
• keypass.info– Free password
generator• Evernote
– Free native encryption
• Firefox master password
#1
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Facebook – Vanity URL
• Get your own personal Facebook URL now!
• First-come, first-served basis• Once you pick your name, it’s
yours for life• Don’t have to use your real name• Can’t use generic words• At least 5 characters• Current privacy settings apply
#2
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Facebook – “Like” pages#3
• “Like” button replaced “Become a Fan” on April 21, 2010
• 2 million web sites using it now• Lets user share your content
with Friends on FB• User clicks Like button – then
hits user’s friends News Feed• Used to be the “Awesome”
button• All over the web now – look for
it on Yahoo, CNN, others • Try the Recommend button
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Facebook – Etiquette – Do’s & Don’ts
#4
• Cryptic or mundane status updates• Keep on poking away• Sharing your quiz results• Invite your friends to some sort of battle• Reply to broadcast messages• Post awful pictures of your friends and
tagging them• Friend people you hated in High School• Friending a friend’s friend (creepy) • Chain statuses asking you to post
whatever it is in YOUR status to “spread the word”
• Dissing your workplace / coworkers / boss while forgetting that they are part of your network (oops)
• Carrying out personal conversations only you and a friend are in on
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• Interact with fans and clients regarding real-life experiences on how they saved money on their insurance
• Post tips, reminders, cautionary tales
Facebook – Insurance Entities – How are they using it?
#5
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Groups
#6
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#7
Lists
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Places (geotagging)
• Tell the world where you are!• Competes with Foursquare and
Gowalla• Only available on mobile devices when
activated• Adjust privacy settings – share with
everyone, friends of friends, friends only, or customize
#8
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Ads:• Monthly campaigns for budgets
under $30k• Easy to create• Target your ad by location, sex,
age, keyword, relationship status, job title, workplace, or college
• Can get a bid estimate based on cost per click or cost per 1000 impressions
#9
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#10
Facebook Connect
Other websites are integrating their sign-on with Facebook
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04/08/2023
LinkedIn Facts & Issues
FACTS:• Business-oriented social networking
site • Launched in May 2003• 80 million registered users • More than 200 countries / territories
worldwide• A new member joins LinkedIn every
second• 50% of members are outside the U.S. • Executives from all Fortune 500
companies are LinkedIn members
ISSUES:• Recommendations – how should
companies use them for applicants• Authentication of users• To be or not to be a LION
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LinkedIn1. To be or not to be a LION and Weak vs. strong
connections2. Vanity URL3. Mining your connections - advanced search (research
companies and individuals) – Should you connect with prospects and customers?
4. Status updates linked to Facebook and LinkedIn5. Building reputation by answering questions6. Recommendations7. Groups (RSS feeds)8. Applications (Trip-it / Slideshare / What are you reading /
YouTube Channel)9. Need a pro-account? Jobs10. LinkedIn Ads
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LinkedIn – To be or not to be a LION & Weak vs. Strong Connections
#1
• Linked In Open Networker• If you connect with me, I’ll
connect with you• Open to network with people
never met• Bridge networks of closed
people• Won’t do dreaded “I don’t
know” as response to an invitation
• Put on your description or username
• People search for LION’s to build # of connections
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Strong Ties - Dunbar's number
150• Theoretical cognitive limit of number of
people we can maintain stable social relationships with
• Relationships where one knows who each person is, and how each person relates to every other person
#1
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LinkedIn – Vanity URL#2
• Get yours now!• Build your personal brand• Add your LinkedIn URL to your
email signature, business cards, and resume
• Create Google Profile, add LI URL
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LinkedIn – Mining your connections#3
• How to mine them• Advanced search (research
companies and individuals)• Should you connect with clients
and prospects?
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LinkedIn – Status Updates#4
• Why?• How often?• Connect to Twitter? Both ways?
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LinkedIn – Answering Questions#5
• Try asking a question• Answer questions and
become an expert
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#6Recommendations
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#7GroupsCan join up to 50 groupsSearch to find a group that interests youYou can start a groupGreat way to find expertise and share your expertise
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#8Applications
PollsReading ListTripItSlideshareWordpressEventsCompany BuzzAnd many more!
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#9Need a Pro Account?Business - $25 - 100 per monthJob Seeker - $20 - $50 per monthFree account limited on search results, InMail, 3rd degree connection
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#10LinkedIn Ads & Company Pages
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#10LinkedIn Ads & Company Pages
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04/08/2023
Twitter Facts
Fascinating real-time insight into hot topics of the
day
Huge conversation on any topic imaginable
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…the Ultimate Convergent Tool
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04/08/2023
Twitter IssuesISSUES:
• Breaking news stories by eyewitnesses
• Freedom of speech• Tweet ups• Twitter imposters• Character limits for handle and
profile name• Delay in updating – hard to find
accounts• Self-help customer service• Will hashtags prompt keyword-
like trademark infringement lawsuits?
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Twitter1. Lists2. Managing/balancing followers and following counts3. Search4. Hashtags # / @ (mentions) 5. Direct messages6. Vanity URL7. Related Twitter Apps (Twellow, Tweetdeck)8. Video and photo sharing (Twitpic)9. Integrating Twitter with Facebook and LinkedIn10. Real world examples of how insurance professionals are
using it
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Managing/Balancing Followers/Following
#2
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Search#3
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Hashtags # and Mentions @#4
The hashtag symbol helps categorize Tweets by keyword – words preceded by the # symbol are grouped with other Tweets containing that same #word. Clicking on a hashtagged word in any message shows you all other Tweets in that category.
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Twitter –Your URL#6
• Use your name – get as close as you can to it
• Sign up now for Twitter and get your URL
– Even if you don’t plan on tweeting right now – part of your personal brand building on the web
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Twitter spawns more applications:
Twirl & Tweetdeck Twellow
TweetchatPower Twitter & Tweetie
TweetlaterTwitPic
TwitterBerry & Tiny TwitterTwitterfon & Twitterfic
Your Twitter KarmaMy Tweeple
TwitterFeedTwitterpacks
QwitterTweetstalk
TwitteratiTwitterfall
Website that explains and gives ratings to all these twitter apps: www.twittereye.com
#7
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#7
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#7
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Twitter – Photo & Video Sharing#8
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Twitter – Integrating with Facebook & LinkedIn#9
• Connect FB updates to Twitter
• Connect LI updates to Twitter
• Not sure if you want to connect all your tweets back to FB and LI – TMI!
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Twitter – How Insurance Professionals Are Using It#10
• Search Twellow• Do a search on Twitter for
latest real time tweets
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Want to Learn More?
• Read the SocialMediaExaminer.com Blog
• Subscribe to “SmartBrief on Social Media” at SmartBrief.com • Join a Local Club at SocialMediaClub.org
• Online Education at SocialMediaAcademy.com
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“You can’t take something off the Internet.
That’s like trying to take pee out of a swimming
pool.”NewsRadio, the 1990s TV show