social theater case studies
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TRANSCRIPT
Copyright 2012
McDonald’s- Café con Leche
Social Theater Steps
1. Visit the Site
2. Share the Site on Facebook
Campaign Highlights 100% of Visit the Site Goal
Delivered 3% Share Rate 4% CTR on the Custom Skin
McDonald’s – Filet-o-Fish
Social Theater Steps1. Click the McDonald’s Banner to
Play Rich Media/Flash Game
Campaign Highlights 122% Delivery for Guaranteed
Game Plays/ Engagements 10% CTR to Client Site
Unilever – Clorox
Social Theater Steps
• Completed Video Views
• Like the Fan Page
Campaign Highlights
• 100% of Video View Goal Delivered
• 100% Like Goal Delivered
• 46% Like and Share Rate
• 13% CTR on the Custom Skin
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Clorox SIZZLE
Social Theater Steps
• Completed Video View
• Like the Video
Campaign Highlights
• 100% of Completed Video View Goal Delivered
• 100% of Like Goal Delivered
• 37% Like the Video Engagement Rate
• 8% CTR to on the Custom Skin
Goya- Adobo Coupon Campaign
Social Theater Steps1. Print the Coupon/Recipe
Campaign Highlights 100% Coupon Download Goal
Delivered 45% Completion Rate 33% CTR on the Custom Skin
Goya- Low Sodium Chickpeas Campaign
Social Theater Steps1. Print the Coupon/Recipe
Campaign Highlights 100% Coupon Download Goal
Delivered 42% Completion Rate
Florida Lottery- US Hispanic
Social Theater Steps1. Visit the Florida Lottery Site
Campaign Highlights 100% Site Visit Site Goal Delivered 75% Click Through Rate
Florida Lottery- US Hispanic Holiday Campaign
Social Theater Steps1. Watch the Video
2. Visit the Site
Campaign Highlights 100% Visit the Site Goal Delivered 91% Click Through Rate 40,756 Completed Video Views as
Added Value
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ESPN Eurocopa Semi Finals Social Theater Steps
1. Visit the Site
2. Share the Site
Campaign Highlights 100% Visit the Site Goal Delivered 7% Share the Site Rate 6% CTR on the Custom Skin
Earned Media Projections 15,300 Clicked on the Skin Estimated Social Reach of the ESPN
in Mexico, Argentina, Colombia,
Chile, and Peru Site via Sharing on
Facebook: 1,510,060 Impressions
The Discovery Channel, Mexico Social Theater Steps
1. Visit the Site
2. Share the Site
Campaign Highlights 100% Visit the Site Goal Delivered 6% Share the Site Rate 5% CTR on the Custom Skin
Earned Media Projections 14,219 Clicked on the Skin Estimated Social Reach of the
Discovery Mexico Site via Sharing on
Facebook: 928,060 Impressions
The Discovery Channel, Mexico
Social Theater Steps1. Watch the Video
2. Visit the Site
Campaign Highlights 100% Video View Goal Delivered 40% Visit the Site Rate 8% CTR on the Custom Skin
A&E– Storage Wars Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like or Share the
Video
Campaign Highlights Campaign ran in 3 Markets: Mexico,
Argentina, and Colombia 100% Completed Video View
Goal Delivered 20% Like Rate 120% Facebook Fan Page Likes Goal
Delivered
A&E– Storage Wars 2 Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like or Share the
Video
Campaign Highlights Campaign ran in 4 Markets: Mexico,
Argentina, Brazil, and Colombia 103% Facebook Fan Page Likes Goal
Delivered 17% Like Rate
Universal – Despicable Me 2
Social Theater Steps
• Completed Video View
• Facebook Video Share/Fan Page Like
Campaign Highlights
• 100% of Completed Video View Goal Delivered
• 26% Like and Share Engagement Rate
• 2% Custom Skin Engagement Rate
Universal - Oblivion
Social Theater Steps
• Watch the Video on
Cell phone
Campaign Highlights
• 100% of Video View
Goal Delivered
Consolidated Credit Counseling Services Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like or Video Share
Campaign Highlights 100% Completed Video View
Goal Delivered 5% Like or Share Rate 8% CTR on the Custom Skin
Earned Media Highlights 1,082 Completed Video Views as Added Value Social Reach via Members who Liked or Shared
Consolidated Credit: 264,600 3,429 Clicks on the Skin
MilkPEP – Proyecto Desayuno
Social Theater Steps1. Watch the Got Milk? Video
2. Like Got Milk? or Share the
Video on Facebook
Campaign Highlights 145% Delivery for Guaranteed
Completed Video Views 103% Delivery for Like and
Share 72% Engagement Rate for Likes
4% CTR on Skin to Client Site
Milk PEP Campaign Summary- Arranca con Energia
Social Theater Steps1. Watch the Got Milk? Video
2. Like Got Milk? On Facebook
Campaign Highlights 100% of Clicks to Client Site
Goal Delivered. 100% Delivery for Like and
Share 9% Like Engagement Rate 52% CTR on Skin to Client Site
MilkPEP – Breakfast Week
Social Theater Steps
• Completed Video Views
• Visit the Site
• Share the Video or Like the Fan Page
Campaign Highlights
• 100% of Video View Goal Delivered
• 100% Visit the Site Goal Delivered
• 88% Visit the Site Rate
• 2% Like and Share Rate
• 11% CTR on the Custom Skin
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Campaign: “Seu pai mais smart”
Objective: Drive 30k users to application’s landing page
Results• 43.187 Full Views• 32.964 site visits• CTR 8,38%
Vivo: Father’s day application
17Copyright 2011 Confidential
Di Santini - Shoe Store - 40+ stores in Brazil
Social Theater Steps
1. Facebook Fan Page2. Like Completed Video View
Campaign Highlights 120% of Completed Video
View 32% Like Engagement Rate
(70% growth) CTR 2.97% to Client Site
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Copyright 2011 Confidential
Arno – Turbo Silêncio
Case: “Adiós Mosquitos”
Campaign ran exclusively on facebook. The objective was to gain likes for their fan page and get users to run an application.
The goal was to reach 4,000 likes in 2 days.
Campaign Highlights
19,399 views 4,222 liked the fan page 22% engagement rate
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Modelo Especial Social Theater Steps
1. Completed Video View
2. Facebook Video Share +
Facebook Fan Page Like
Campaign Highlights 100% of Completed Video View
Goal Delivered 7% Like Rate 6% Video Share Rate Over 5% CTR to Client Site
Sara Lee Deli Social Theater Steps
1. Completed Video View
2. Facebook Video Share +
Facebook Fan Page Like
Campaign Highlights 100% of Completed Video View
Goal Delivered Over 23% Share + Like Rate Over 4% CTR to Client Site
Capital One– Mascot Challenge Social Theater Steps
1. Completed Video View
2. Click to Capital One Voting Site
3. Facebook Video Share
Campaign Highlights 100% of Completed Video View
Goal Delivered 86% CTR to Voting Site 32% Video Share Rate 5% CTR on Custom Skin
Social Theater Steps1. Guaranteed Application Installs
Campaign Highlights 100% of Application Install
Goal Delivered Within first 24 hours, there were
200 app installs. Of those 200
people, they invited 300 friends
to play and made 1,000 sports
picks!
SportsPicker
Clinique – 3 Step Social Theater Steps
1. Facebook Fan Page Like
2. Facebook Application Install
Campaign Highlights Over 40% Like Engagement Rate Over 70% App Install
Engagement
Sony Ericsson – XPlay Social Theater Steps
1. Facebook Fan Page Like
2. Completed Video View
3. Facebook Video Share
Campaign Highlights 100% of Completed Video View
Goal Delivered 11% Video Share Rate 11% Like Engagement Rate
17% CTR to Client Site
Social Theater Steps1. Completed Video View
2. Facebook Video Share +
Facebook Like Promotion
Campaign Highlights 100% of Completed Video View
Goal Delivered 25% Video Share + Like
Engagement Rate 10% CTR to Client Site
Sony Ericsson – XPERIA PLAY
Social Theater Steps1. Completed Video View
2. Facebook Fan Page Like
Campaign Highlights 100% Video View Goal Delivered 19% Like Rate Over 3% CTR on Custom Skin
NBC – The Voice
Social Theater Steps1. Completed Video View
2. Facebook Fan Page Like
Campaign Highlights 100% Video View Goal Delivered 30% Like Rate Over 4% CTR on Custom Skin
NBC – SMASH
NBC – Whitney
Social Theater Steps1. Completed Video View
2. Facebook Fan Page Like
Campaign Highlights 100% of Completed Video View
Goal Delivered 21% Like Rate
Over a 6% CTR to Client Site
Social Theater Steps1. Completed Video View
2. Facebook Fan Page Like
Campaign Highlights 100% of Completed Video
View Goal Delivered 37% Like Rate
NBC – The Playboy Club
Fox Searchlight – The Art of Getting By Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
3. Facebook Video Share
Campaign Highlights 100% of Completed Video View
Goal Delivered 25% Like Rate 6% Video Share Rate
5% CTR to Client Site
CBS Films – Woman in Black
Social Theater Steps1. Completed Video View
2. Facebook Fan Page Like
Campaign Highlights 100% Video View Goal Delivered
8% Like Rate Over a 2% CTR to Client Site
Warner Home Video – Green Lantern Social Theater Steps
1. Completed Video View
2. Facebook Video Share
3. Quiz Completions
4. Facebook Quiz Share
Campaign Highlights 100% of Completed Video View
Goal Delivered 9% Video Share Rate 9% Quiz Share Rate
5% CTR to Client Site
Anchor Bay Films – Daydream Nation
Social Theater Steps1. Completed Video View
2. Facebook Fan Page Like
3. Facebook Video Share
Campaign Highlights 100% of Completed Video View
Goal Delivered 14% Like Rate 5% Video Share Rate
9% CTR to Client Site
ABC Family – Secret Life of the American Teenager Social Theater Steps
1. Completed Video View
2. Quiz Completions
Campaign Highlights 100% of Completed Video View
& Quiz Goal Delivered 5% CTR to Client Site
ABC Family – Switched at Birth Social Theater Steps
1. Completed Video View
2. Quiz Completions
3. Facebook Quiz Share
Campaign Highlights 100% Quiz Completion Rate Over a 6% CTR to Client Site
ABC- Winter Wipeout Social Theater Steps
1. Completed Video Video
2. Facebook Fan Page Like
3. Facebook Video Share
Campaign Highlights 100% of Completed Video View
Goal Delivered 21% Like Rate 10% Video Share Rate
Over a 5% CTR to Client Site
Paramount – Paranormal Activity 2 Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
3. Quiz Completions
4. Facebook Quiz Share
Campaign Highlights 100% of Completed Video View
& Quiz Goal Delivered 8% Like Rate 5% Quiz Share Rate
5% CTR to Client Site
Social Theater Steps1. Completed Video View
2. Quiz Completions
3. Video Share + Facebook Fan
Page Like
Campaign Highlights 100% of Completed Video View
& Quiz Goal Delivered 9% Video Share and Like Rate 2% CTR on Custom Skin
Sony Pictures – Anonymous
Sony Pictures– Zookeeper Social Theater Steps
1. Completed Video View
2. Video Share + Facebook Fan Page Like
Campaign Highlights 100% of Completed Video View
Goal Delivered 23% Video Share + Like Rate
Sony Pictures– Zookeeper Social Theater Steps
1. Completed Video View
2. Game Play
Campaign Highlights 100% of Completed Video View
Goal Delivered 86% Game Play Engagement Rate Over 8% CTR to Client Site
Fantasy Britney Spears/Elizabeth Arden
Social Theater Steps1. Completed Video View
2. Facebook Video Share
Campaign Highlights 100% of Completed Video View
Goal Delivered Over 19% Share Rate Over 6% CTR to Client Site
Lionsgate – Abduction
Social Theater Steps1. Completed Video View
2. Video Share + Facebook Fan Page Like
Campaign Highlights Completed Video View
Goal Delivered with 9% Overdelivery 16% Share + Like Rate
Over a 5% CTR to Client Site
Clinique – Turnaround Overnight Radiance Social Theater Steps
1. Facebook Application Install
2. Facebook Fan Page Like
Campaign Highlights Over 40% App Install
Engagement Rate Over 60% Like Engagement
Over 15% CTR on Clinique
Custom Skin
Social Theater Steps1. Guaranteed Clicks to Client Site
Campaign Highlights 100% of Clicks to Client Site
Goal Delivered 90% Engagement Click Through Rate
Blue Cross Blue Shield - GoalGetter
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Social Theater is committed to making every campaign a success for ourpartners, by offering the most cutting-edge adverting experiences
with the most engaging placements.
Social Theater guarantees deep engagement for all of our advertisers.
THANK YOU!
Contact: Juan Alduncin
Email: [email protected]
Phone: 786-302-1195
Copyright 2012