social tv opinion piece
Post on 13-Sep-2014
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Presentation that I put together to fill the slot of a no-show presenter on this subject. I had half an hour, so it's not even proof-read, and certainly not complete, but it turned into an opinion piece more than anything else. I realize that I don't believe any of the wishful startups will topple Twitter or Facebook ... unfortunately ...TRANSCRIPT
Social TV snippets Dubai October 2012
Benjamin Schwarz [email protected] -‐ 1
Social TV
Word of mouth or word of Tweet (Slide deck prepared in 30 minutes)
Social TV snippets Dubai October 2012
Benjamin Schwarz [email protected] -‐ 2
Social what?
• UnIl Apple invented the iPhone 3G, people had given up on mobile Internet
• UnIl the second screen became a reality, people had given up on social TV.
Social TV snippets Dubai October 2012
Benjamin Schwarz [email protected] -‐ 3
Screaming for screens
• My Eureka moment came in March 2010 at Social Media forum in London – Social TV looks messy on the TV, but hey it will happen on a second screen Doh!
• One excepIon: get invited to NDS demo of 6K TV of the future, otherwise even in HD there just isn’t enough real estate: – Bloomberg TV makes me sea-‐sick CQFD
Social TV snippets Dubai October 2012
Benjamin Schwarz [email protected] -‐ 4
Challenges remain
• Intermingling personal devices with secure login and unsecure family TV
• What if I don’t want to share what I’m watching?
• Natural language processing – Twiaer hash tags can mean different things
• Felix or Felix? – SoluIons?
• GeolocaIon • Time dimension
Social TV snippets Dubai October 2012
Benjamin Schwarz [email protected] -‐ 5
Can Face Book or Twiaer ever loose their crowns
• FB & Twiaer totally dominate Social TV • Both are totally frustraIng for social TV – What would a football fanaIc feel if they were tweeIng during goal ???
è they wouldn’t risk it
• Over a hundred sexy startups are fixing this problem, 15 just for this year’s Super Bowl – Eg. GetGlue, Zeebox, Miso … wait for it
Social TV snippets Dubai October 2012
Benjamin Schwarz [email protected] -‐ 6
Just a snapshot
Source Ericsson
Social TV snippets Dubai October 2012
Benjamin Schwarz [email protected] -‐ 7
The kingdoms will prevail • Remember the SMS
– It is sIll a barbaric experience. – Even when Whatsap came along to take this last cash-‐cow away from operators, it implemented a similar user experience !?!
– Are we crazy? è yes: we all use SMS as do our aunts! • There’s a coming baale between program, channel and
plakorm to own the Social InteracIon user Experience: whose app do I use?
I believe Twiaer and FB will remain the core social TV apps. Companies like never.no will simply bring these to TV!
Social TV snippets Dubai October 2012
Benjamin Schwarz [email protected] -‐ 8
In the end, Social TV
• Means just two things for me:
– Back to the fire in our prehistoric cave • Or virtual water-‐cooler moments
– The ulImate recommendaIon engine
• What else?
Social TV snippets Dubai October 2012
Benjamin Schwarz [email protected] -‐ 9
Thank you for listening
Now lets talk!
Social TV snippets Dubai October 2012
Benjamin Schwarz [email protected] -‐ 10
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