social usability workshop at frontiers of interaction 2010
DESCRIPTION
TRANSCRIPT
Social Usability Workshop
Gianandrea Giacoma & Davide ‘Folletto’ Casali
This workshop
0
1 2 3 4
1 2 3 4
Intro Analysis Design End20’ 45’ 50’ 5’
1 2 3 4
Intro Analysis Design End20’ 45’ 50’ 5’
What is Social Usability?
1
Everything is social
The walkmanDesigned to isolate oneself,
used to connect people.
A personal toolused to create text... to be shared.
Word
Designed to divide,it’s a meeting point for teenagers.
The wall
Social Usability
Motivational Design
System
Social Dynamics
?
System
Social Dynamics
System
Social Dynamics
Social Usability
Social Usability is a quality attribute
that assesses how easy social interaction
are to make.
System
Social Dynamics
Social Usability
If we remove Social Usability...
System
Social Dynamics
Social Usability
...we are removing social dynamics as well
Social Usability is an enabling factor
But, it isn’t a must!
I may want to emphasize
useful social behaviours
I may want to dampen
harmful social behaviours
Balance
Four properties: RICE
R
IE
C
Relations
R
findability
separation
privacy
proximity
time
themes
public relations
excellence
curiosity
management
Identity
I
amplitude
mood
appearance
person
avatar
interests
uniquenessprivacy
group
Communication
C
speed
quantityrichness
private
publicplural
sync async
aggregabilityparallelism
Emergence of Groups
E
findability easiness
bottom-up
liveliness
presence
frequency
longevity
No more patterns!
We want the reasons behind patterns, a
pattern without context is deceiving!
Is there a way to ____?
For example:
Is there a way to express yourself?
I
Is there a way to show up in a group due
to the things you do?
E
The process
Outline1
giving a star-evaluation to the elements on the list
Outline
Analysis
1
2
giving a star-evaluation to the elements on the list
finding the user paths/journeys, maybe using goms.
Outline
Analysis
User tests
1
2
3
giving a star-evaluation to the elements on the list
finding the user paths/journeys, maybe using goms.
asking the same questions to an user, during a test
Outline
Analysis
User tests
Merge
1
2
3
4
giving a star-evaluation to the elements on the list
finding the user paths/journeys, maybe using goms.
asking the same questions to an user, during a test
correlating the design objectives
Analysis with Social Usability
2
Analysis
— Create groups of max 5 people each.— Agree on a website to analyze using
the Social Usability Checklist.
— Which properties do exist?— Which properties are missing?— It’s possible to improve it?— Is there something to be added?— Is there something to be removed?
20’
Discussion
— for each group:
— Show the best case found.— Show the worst case found.— What’s the first thing that you will
change? Why? Does it add or improve a social property?
20’
Design with Social Usability
3
Design
— No more groups now! :)— for each one of you:
— Choose a single item in the Social Usability Checklist.
— Try making a paper prototype in 15’ for that item.
15’
Test
— Create pairs.— for each pair:
— Make a mini usability testing with the paper prototype you just did.
— Six minutes for each person, then change roles.
— In the end, try to sum up what’s changed.
12’
Discussion
— Let’s see the prototypes!— What was your objective?— Did you found anything interesting?— Could it be an universal solution, or
a local one?— Could we integrate all the solutions
here in a single social network?— Will a different objective change
your design?20’
Wrapping up
4
The Social Usability methods
can be applied to both existing services
and new ideas.
“Social” is overrated
You have to choose: avoid doing everything.
It’s important to relate the sociality with:
objectives
and motivations
Designing with Social Usability means this:
choosing.
You have to evaluate every element in the
Checklist with motivations and
objectives.
Q&A
— Feel free to ask or comment! ;)
Gianandrea Giacoma
ibridazioni.com
@ibridazioni
Davide ‘Folletto’ Casali
intenseminimalism.com
@folletto
Frontiers of Interaction 2010Rome, 3-4 june 2010frontiersofinteraction.it