social values in climate change communication julie doyle principal lecturer in media studies school...
TRANSCRIPT
Social Values in Climate Change Communication
Julie DoylePrincipal Lecturer in Media StudiesSchool of Arts and MediaUniversity of Brighton
Act Fair, Act Fast – Stop Climate Chaos Coalition
campaign slogan
Pray for climate justice – CAFOD campaign slogan
System change – not climate change – Klimaforum09 declaration
Key questions
•If social values shape action, how is climate change being framed by a diverse range of NGOs and networks?
•How do different organisational
structures, from international to grassroots, affect the types of values promoted and the kinds of social changes or political actions advocated?
Overview of presentation
1. Framing processes/social values•social values shape the identity and
campaigning strategies of NGOs and networks
2. Organisational/mobilising structures•the social and political role of NGOs and
civil society groups/networks
3. Social values and mobilising structuresAnalysis of CAFOD and Camp for Climate Action campaigns
Framing processes – social values
‘Our actions are deeply embedded in the wider environment, and in the habits and culture and social norms of those around us. They are determined by factors including the search for status, emotions, habits and dominant cultural and social norms. If we are to change, we will do so together’
(Green Alliance 2008, 11).
Key questions
•If social values shape action, how is climate change being framed by a diverse range of NGOs and networks?
•How do different organisational
structures, from international to grassroots, affect the types of values promoted and the kinds of social changes or political actions advocated?
•catholic faith based national UK organisation
•campaigns on issues of poverty and
justice, mainly in the developing world
•Faith based
•‘Justice’ framed through catholic scripture
•Top down approach
•New to climate change campaigning•Frame – justice for world’s poor•Politicised humanitarianism•Moral basis•Reinforce human/nature,
developed/developing distinctions•Dual discourse of unity and difference•Local level campaigning
Humans/humanity/human connectedness/human action
•non-hierarchical and de-centralised grassroots climate network
•works to address the systemic causes of climate change through direct action, education, sustainable living and movement building
•A network and event – annual camp
•Direct action – politicised space
•De-centralised and non-hierarchical