social web: the evolution will be tweeted, not televised
DESCRIPTION
As presented at IDC CIO event October 28, 2009 in SingaporeTRANSCRIPT
Social Web: The Evolution will betweeted., not televised.
@BJORNLEEOptimatic
About
In partnership with:
Past Clients:
@e27sg
People 1.0
People 2.0: All About the META
Business 2.0: All About META
A Galapagos Dilemma for CIOs?
Systems? Business? People?
1. Engage in-situ at hub-level, not just destinations
2. Ban the site*, not the collaboration spirit.
“54% of companies ban Facebook, Twitter at work”
CIO.com, October 6, 2009
Enterprise Microblogging Social News Feed for office apps
* If you must
3. Enable personalization with API mashups
4. Mobile Dilemma: Joystick or Tricorder?
4.1 Current Battlefield Status
5. Tap the power of developer communities
+
“Tesco offers an API for its shopping.”
The Guardian, July 14, 2009
October 26, 2009
6. “Hack” emerging markets with microtransactions
Low GDP/ Capita?MicrotransactionsMake millions from cents
6.1 “Hack” emerging markets with microtransactions
Source: Benjamin Joffe, Plus8Star
7. Location, Location, Location…
The location-based social game. (38 cities, October 2009)• “Check-in” at food and entertainment establishments. • Find new ways of exploring the city with friends. • Earn points and unlock badges. • Become a “mayor” and get freebies at your regular hangout joints.
8. Gaming goes mainstream
Thank you.
@BJORNLEEOptimatic