socialbakers solutions
TRANSCRIPT
Socialbakers Solutions
40+ MNEW CONTENT
PIECES MONTHLY
10 BFACEBOOK POSTS
AND TWEETS
9+ MSOCIAL PROFILES
Powered by the industry’s largest dataset
1 Multiplatform Dashboard
2 Competitive Social Media Analytics
3 Flexible Labels
4 ContentNewsfeed
7 Ads Optimization and Reporting
8 Listen to Social Buzz in Real Time
5 Social Customer Care Metrics
6 CommunityAnalysis
Socialbakers Solutions are here to help you to succeed on social media. Everything from measuring your
performance, running an effective community management operation across all major social media platforms, to
improving how you monetize your social media investment - we have the right solution for you. All powered by the
world’s largest social media database, unparalleled industry and competitive benchmarking and reporting and
highly accurate predictive recommendations to improve content performance.
Key Features
10 Publishing and boosting
13 Performance Prediction
9 Promoted PostDetection
11 Inspiration PRO
12 Prime Time
14 Executive View
Base Reporting Analytics plus Data-Driven Publishing Performance Optimization
1. Multiplatform dashboard a a a a
2. Competitive Analytics a a a a
3. Flexible Labels a a a
4. Content Newsfeed
5. Social Customer Care metrics
6. Community Analysis
7. Ads
8. Listening
9. Promoted Post Detection a a
10. Publisher and booster a(for 1 Page)
a a
11. Inspiration Pro a(Monitored Pages)
a(Monitored Pages)
a(Full Database)
12. Prime Time a a
13. Performance Prediction a
14. Executive View a
Up to 2 000 mentions
1. Multiplatform Dashboard
You’re marketing on several social networks at once, so you need an overview
of how your overall social is growing compared to your competition across
networks.
Track how customer care, engagement, and growth of audience
evolves across the major social media platforms - for just your
pages, your competition or selected labels.
Socialbakers Analytics Multiplatform dashboard shows
Facebook, Twitter, Youtube, and Instagram data in one view
Find out what the top 5 content pieces were
for all the platforms for any selected label
and any selected time range.
See all platforms in a single report
Cross-platform tracking and KPIs reporting helps you scale content,
activities, resources and budget across platforms effectively.
2. Competitive Social Media Analytics
Looking solely at your own performance won’t tell you the full story.
How do you know whether you’re investing appropriately – in content,
in resources or content promotion? Benchmarking yourself against
others is not only best practice, it’s one of the most powerful features
in Socialbakers analytics - a highly effective way of tracking and
comparing social media performance.
Compare your performance against competitors, preset industry and regional
benchmarks, or any custom group of profiles that matter most to you
Use either 1:1 comparisons or multicomparisons (up to 10 different pages)
and custom labels to benchmark against our full set of advanced metrics
Identify who does best or worst in all key areas - Audience
Growth, Content & Promotion Strategy and Customer Care
Key benefits
Number ofInteractions
Benchmark your performance against your competition’s in order to reach a bigger
audience, increase brand awareness, and take your customer care to new heights.
3. Flexible Labels
Label-to-Label Comparison in the Facebook Overview Dashboard - we can clearly see
that although the Global Pages are dominating in the number of fans in comparison to
their regional pages, the regional pages have a better absolute number of interactions
and also interactions per 1000 Fans.
Using labels lets you pick up trends, see which of your pages need work, and deepens
the comparison to a group-to-group level.
Compare your page performance to labels in the 1-to-1
comparison and in the multicomparison; this allows you
to analyze performance among larger samples of pages.
You can group pages however you need to - e.g. by industry,
product category, competitors, regions or just your own
selection of important pages. Grouping using labels enables
quick comparison across all the metrics against the pages
that matter most to you.
Key Benefits
Use the labeled view to see an aggregated view of
imoprtant metrics for eaching label.
Figure out which content works best for your pages or your industry using the Content Newsfeed.
Application tostrategy
Be inspired by the best content within the pages that
you monitor – your own or competition’s.
Track the best performing posts for particular post-types
Easily filter out the most engaging or sharable posts and
post-types
Track how post interactions are evolving over time. Having
an understanding of it means knowing whether and when
to boost a post and tracking how the post performed after
promoting it.
Understanding what content works for your brand and your competition lets you connect better with your
audience which enables you to reach your larger marketing goals with the help of social.
4. Content Newsfeed
Social customer service is the hottest new battleground on social media for brands – get ahead of your competition by using our
Socially Devoted section and see how well and how fast you respond to your fans and followers.
5. Social Customer Care Metrics
13h 20min
6h 40min
3h 20min
0 min
500 600 700 800 900 1200300 400
10 h
Airlines Industry
All Pages Response Time for Questions
3h 51min
All Pages Response Time for Post
4h 43min
AlitalitaLufthansa
Air France
1000 1100
Southwest Airlines
American Airlines
Response Time vs. Number of Questions
Find out whether your competitors are better at providing social
customer care
Find out where your team excels, where there is room
for improvement, and optimize team performance
Create an automated report from just this section to be
sent to your social customer care team on a regular basis
Application tostrategy
Structure ofCommunity
Social is to a large extent about what your audience is saying about you. That’s why you need to stay on top of what the users say about your
brand and how they participate in building the reputation of your social profile.
6. CommunityAnalysis
With the Community Analysis in
Socialbakers Analytics, you can:
Get a complete overview of which users are posting to your
fan Page most frequently
See whose posts receive the most engagement from the community
Improve community management
Identify brand ambassadors
Improve and provide stellar customer support
See your share of voice in real time - for any topics or
keywords, globally or in select countries - to know how well
you’re performing and when to change tactics
Identify the most influential people talking about your brand and
turn them into brand ambassadors to harness the full power of
social
Track the conversations around your brand by location and
language to monitor how you’re performing in key markets
Stay informed about any emerging crises so you can
prevent and contain themSee the full picture of your content, campaign, and customer care performance - both on and
off your Pages - and use insights to adjust your content to increase effectiveness
Monitor all the conversations happening off your Pages around
your brand, campaign, or competition – and get involved in the
ones that matter, wherever they are. How much of the
discussion around your brand or campaign are you driving
beyond your social profiles?
7. Listen to Social Buzz in Real Time
Do you know how your ads are performing? Is your budget going
to the right ads to reach the right audiences at the right time?
Are your ads fully optimized? You can do it all with Ads
in Socialbakers Analytics.
8. Ads Optimization and Reporting
Easy high-level reporting on your campaigns in a few clicks
Detect the campaigns that need to be stopped or paused
Optimize your ads to achieve cost-effective engagement, clicks,
and conversions with comprehensive data visualizations
Ads in Analytics - Start seeing better returns on your ad budget in no time
In this day and age, the use of promoted posts is an industry
standard – however, wouldn’t it be great if you could truly
track not only your own promoted posts, but also those of
your competition? That’s why we developed Promoted Post
Detection.
9. Promoted Post Detection
Competitive insight into paid strategy that you can feed into your own.
See what content your competitors boost
Learn when they succeeded with only organic content
See how your strategies compare over time
Justify the need for increase of social budget
Create, schedule, and publish
content for all of your social
media properties across
Facebook, Twitter and G+.
Preview your content to see how
it will look on both mobile and
desktop, and institute a safe
approval process to make sure
your content is always on-brand.
10. Publisher
Publisher - Schedule and publish content across Facebook, Twitter and G+.
11. Inspiration PRO
Inspiration Pro - Search through the biggest social media database in the world to find the best
content for your content creation.
Find all the content that is resonating with your
audiences from your competitors and industry, anywhere
around the world.
Learn from the best-quality content on
Facebook, Twitter, and Instagram
Inspiration PRO unlocks the entire
Socialbakers content database –more
than 10 billion content pieces
Search through influencers to find
brand partners and see whose content
fits your brand
12. PrimeTime
Schedule your Facebook posts for maximum visibility.
Timing is crucial for optimizing organic reach.
PrimeTime shows you when is the unique ideal time to
post for each Page for maximum visibility on Facebook,
each day of the week and each hour in the day.
Gives a predicted uplift in visibility
Analyzes 6 months of data to find the
perfect time to publish every post
Helps you plan ahead, with
recommendations for that day, or for
the rest of the week.
13. Performance Prediction
Get the insight needed to make more well-informed decisions to improve your social ROI.
With Performance Prediction, our proprietary
machine learning algorithm, you can see how
your content will perform in the future enabling
you to strengthen your paid promotion strategy
and to maximize your reach and engagement.
Grades your content from A+ to D relative to your last 6
months of content so you can clearly see which posts
will perform better
Can significantly reduce your CPC and CPM by
showing you how to most effectively distribute your
budget
With grades shown in real-time content feeds, it’s easy
to pinpoint your own and competition’s best content
14. Executive View (Facebook ROI)
The Executive View shows how your Facebook spend translates into web visits, clicks, and more.
Our Executive level dashboard
connects your Facebook
marketing to your larger digital
goals with Google Analytics and
3rd party integrations. See how
your spend affects website visits
and engagement.
Customizable views let you set up
any combination of metrics
Break results down for content,
page, or network performance
See trends visualized in an
immediately understandable way
With the user rights management section, making sure your team
has the right permissions is literally as easy as ticking a couple of
boxes. You can easily create different teams with specific members
and assign them different profiles and permissions.
Team and User Rights Management
Have full control of accounts that require access for multiple personnel with different roles.
Automated Reporting
Automated, visually appealing, one-click reports save time and ensure all team-members globally
and regionally, as well as agency representatives, are on the same page about strategy.
With Socialbakers Analytics, you can customize and schedule informative,
beautifully designed reports for every level of your organization with just
a couple of clicks.
Key Benefits
Set up one-off or automated reports to be sent on a
regular basis to recipients of your choice.
Schedule reports to different stakeholders across the team
- the brand manager, the CMO and the customer care team
- as all have different objectives and KPIs.
Export in Excel, PNG, PDF or PowerPoint format
Save reports to an archive