socialising media: how to activate social
DESCRIPTION
Everyone knows that social media is a big deal, but how do brands make use of it in practice? This presentation shows you how.TRANSCRIPT
CIARÁN NORRISHEAD OF DIGITALMINDSHARE IRELAND
MAKING MEDIA SOCIAL
Why?Facts & trends in social
How?Putting it into practice
Why?
Creators
Critics
Collectors
Joiners
Spectators
Inactives Forrester’s Social Technographic Ladder 2007
THE LADDER
ambientlight.ca
5
LONDON, 2005
10%
55%
80%
Mobile Internet Usage
NEW YORK, 2009@jkrums
8
ambientlight.ca
THE LADDER’SON ITS SIDE
9
10
But!
ONLY 20%OF MOST POPULAR
VIDEOS ARE
UGC
@jkrumsMorning Ireland, September 2010
619,000 average viewers
410,000 average readers
992,000 average readers
426,000 average readers
94,822 average readers
1.83m Active Users63.9% visit daily
432,000average readers
218,000 average listeners
785,000 average viewers
TECHNOLOGYBECOMES MORE USABLE
How?
Aims
udience
pproach
nalyse
Process
Leeroy09481 on flickr
Aims
Jeff Milner on flickr
Audience
victoriapeckham on flickr
On1stsite on flickr
Approach
Analyse
Analyse
The Journey
Seek
Share
Act
Involve
Analyse
SOCIAL IS THE NEW MAINSTREAM
USC NOT UGC
MAKE IT EASY FOR CONSUMERS TO MAKE THE RIGHT CHOICE
PICK THE TOOL FOR THE JOB, NOT THE JOB FOR THE TOOL
HAVE FUN!
CONCLUSION
