socially responsible innovation

Socially Responsible Innovation Jonathan Loudon, Managing Partner Cooler Solutions inc.

What do we do? Help Companies Innovate

Why innovate?

Economic Constantly Shifting Economic Landscape

Economy

Globalization Fierce Global Competition Globalization Fierce Global

Competition

Decline of the “Big 3”

Toyota Innovation

Environmental Energy Shortages and Materials Depletion

Oil Depletion

Deforestation

Wind Power Solar Power

Many needs are not getting met in both the developed and

Human need and a market opportunity

Social Many needs are not getting met in both the developed and the developing worlds.

Good Health Care

Access to Clean Water

Our Role | Innovation

{gap} Vision Realization

Build the Bridge

Our Approach | Innovation

Research and Design User Product

Insight User research, Understanding the User is a Key Component to innovating.

Co-Creation and Brainstorming

Idea Translate customer driven insights and other forms of design research into new solutions and prototype.

Validate We help clients validate and refine ideas.

Realization We support implementation in bringing ideas to market.

Social Responsibility and Design Innovation.

What is Socially Responsible Design? The use of design to address social, environmental, economic and political issues may be termed ‘Socially Responsible Design’ (SRD). SRD interventions, whether focused on the individual or wider society, move beyond economic and consumerist considerations to embrace ethical, emotional and humanitarian values.

Davey, C.L. Cooper, R. and Press, M. (2002) Design Against Crime Case Studies,

University of Salford and Sheffield Hallam University.

Framework for Sustainable Innovation

Sustainable Design 1.0

Material and Energy Use

Steelcase Think Chair| Recyclable and DFD Training

CASE STUDY: 1 Products for Kids| Use-Cycle and Materials

Large, Plastic, One-Function Toys

Toy Recalls

Kids Sushi Play Set

Multi use Healthy Materials Décor Integration

Kids Sushi Play Set

Sustainable Design 2.0

Change Behavior Tool: Ethnographic Research

Toyota Prius| A New Paradigm for Fuel

Old New

CASE STUDY: 2 Energy Conservation: Thermostats

Consumer Research

For every 100 Programmable Thermostats in the home…

Only around 25 are actually programmed

Energy Conservation: Thermostats


Make it easy to use Not User Friendly

Connecting energy conservation with an appreciation for “Nature”

Inspire Change in Behavior


Light energy footprint

Heavy energy footprint


User-programmed temperature displayed as differential to outside

Real-time “time of use pricing” is displayed as added motivation

Ambient LCD screen presents biophilic inspiration

Light and airy design speaks to biosync’s goal


Another Quick Example: Technology Recycling

Electronic Waste Recycling (Events and Collection Bin)

Call For Entries Socially Responsible Design

Exhibit Canadian Council for Socially Responsible Design Toronto Pearson International Airport

1.Developed World Designs that address the following issues and challenges in the Developed world: Waste Reduction Energy Water Food Security Crime Health

2. Developing World Designs for the nearly three billion people in developing countries who live on less than 2 dollars a day.

These people are mostly located within Asia and Africa and are primarily subsistence farmers or living in shanty towns and refugee camps.

About the Show

Ontario College of Art & Design, October 4,–January 23

{ A Seedling still…}

Dignity Toilet Project

Dignity Toilet

The

Where a sanitation infrastructure does not exist, the Dignity toilet provides a desirable solution to a dirty problem.

Water for drinking and washing

“Flying Toilets”

1st Place

Jonathan Loudon, Partner Cooler Solutions inc. [email protected] www.coolersolutionsinc.com

Design Innovation thinking can both help companies grow their business and help to find solutions for real human needs.

Thanks for your time!

socially responsible innovation

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