socialmediaagtech
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Presentation for Ag Tech Field Day at Great Bend, Kansas on Aug. 10, 2010TRANSCRIPT
Presentation for Ag Tech Field Day
Great Bend, KansasAug. 10, 2010
Ag Social Networking
Elaine Edwards @elainecarol
Jeff Caldwell @jeffacaldwell
Tom Tibbits@ksfarmboy
www.slideshare.net/
aafromaa
WHAT MAKES SOCIAL NETWORKING WORK?
Behind every profile, tweet or tag: real people, genuine intentions, quality contentSource: social media playbook, 2009 Eloqua Corporation
Where to begin?Pick 1, 2, or 3.
500 million users worldwide
July 2010 stats
Facebook48% of Americans have a Facebook or MySpace account. (April 2009)
news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibraryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
EXAMPLE FACEBOOK PAGE
http://www.facebook.com/GDFmilk?ref=ts
Answer “What is happening?”
Share thoughts.
Share links.
Ask questions.
Answer questions.
…in 140 characters or less.
Twitter stats
2008 2009 2010
4% of US Internet users6 million
11% US Internet users11 million
15% US Internet users18 million
Twitter stats92.4% of Twitter users follow fewer than 100 other Twitter users.
emarketer.com/Article.aspx?R=1007271
Inside Twitter An In-Depth Look Inside the Twitter World
Twitter stats
Social, conversational, responsive, & timely.
Convenient with applications & hashtags. flickr.com/photos/yourdon/4049950966/
@FollowFarmer is a list of ag people who use Twitter.
dataforag.com/followfarmer.a5w
YouTube
70 million – videos (March 2008)
95.4 million – videos (May 2009)
2 billion videos – videos viewed each day (May 2010)
24 hours - amount of video uploaded every minute.
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/& http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/
Farmers’ Videos
Kansas Wheat Harvest 09 Butler County, KS
http://www.youtube.com/watch?v=nU7XBkVNTKc
Kansas wheat harvest, 2009-2010
http://www.youtube.com/watch?v=0uzBTk8IcmA
Stuck combine, St. John, Kan.
http://www.youtube.com/watch?v=_PEtVE02T5s&feature=related/
More video is uploaded to
in 60 days than all three major U.S. networks created in 60 years.
Blogging
Other Networks
Listen
What is being said on the web www.google.com/alerts
Know what people are saying search.twitter.com
Participate
Become part of the community
flickr.com/photos/davidkohlmeyer/3393520471/
Be Real
ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmapglobalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
ResourcesBeginners Guide for Social Media collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension Social Media Playbook: 2009 Eloqua Corporationhttp://www.slideshare.net/Eloqua/eloqua-social-mediaplaybookpublic-4525846
Ohio Farm Bureau Social Media Guideofbf.org/uploads/social-media-guide.pdf
Social Media Tips and Ideas: Put together for presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas
Resources
Monsanto bloggershttp://blog.monsantoblog.com/about-the-bloggers/
Common Craft Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
Attribution Non-Commercial Share Alike
Ag Social Networking by Elaine Edwards is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/elainecarol .
Ideas for this presentation are adapted from and based on work from Anne Mims Adrian at www.slideshare.net/aafromaa