SOCIAL MEDIA MARKETING:A Strategy to Increase Traffic to Your Booth and

Awareness to your Business

Use Social Media at SuperZoo to establish credibility for your

business through your involvement with the Trade Show!

Using social media will help you to generate pre-show

excitement, draw customers to your booth, create relevant

content for customer interaction online, and increase your

exposure online and at the event.

Before SuperZoo:• Assign people to do certain jobs. Who will be in charge of Facebook? Who will be in

charge of Twitter? Will someone be there to shoot video? Will someone be taking

pictures?

• Create a timeline. Decide how often you are going to tweet/post. Schedule specific

times through out the days of the Trade Show to post on your sites.

• Brainstorm ideas for posts that will engage your customers. Are there contests you

would like to do? What would your followers and fans like to hear about? What will

generate excitement and interest that will lead to new customers and visitors to your booth?

• Post SuperZoo details and your booth number to your website, blog, Facebook page,

Twitter page, and any other medium you are using. On Facebook, be sure to post

SuperZoo as an event and invite your fans to follow your updates.

• Create a YouTube channel (if you don’t already have one) and post a pre-show

promotional video that will entice people to come visit you at SuperZoo!

During SuperZoo:• Let people know what you are up to through LIVE blogging, Facebook posts and tweets.

Inform them of contests, breakout sessions, demonstrations, special guests, and anything

else you think your fans and followers will find interesting.

• Take pictures of what you are doing and what your booth looks like and post them online.

• Upload LIVE videos to YouTube of testimonials, interviews, demonstrations, and what

ever is going on at your booth.

After SuperZoo:• Thank people for coming and following you throughout SuperZoo. Create a video/picture

montage to showcase the highlights.

•Ask for feedback and follow up on the comments you received.

•Track your views/impressions on Twitter, Facebook, YouTube, etc.. Analyze the data

along with your feedback to see what worked for you and what did not. Implement this

information into next year’s marketing plan!

SuperZoo wants to help you create a conversation with your audience, engage your

customers, and grow your database. Don’t miss out on this opportunity!

Be a part of SuperZoo’s social media network:

•Follow SuperZoo on Twitter at twitter.com/ #!/superzootweet/

•“Like” SuperZoo on Facebook at facebook.com/SuperZoo and share your comments,

photos, and videos with us!