Navigating the waters of social media ....Branding, Marketing, Public Relations.

The Story Behind Social Media:RELATIONSHIPS

Author: Sherri Verdugo

Wednesday, September 4, 13

Social Media Gives everyone a voice...We mean EVERYONE.

Wednesday, September 4, 13

More people own mobile phones than a tooth brush.1

Social Media Sites are visually engaging and extremely portable...

Everyone has a voice...for better or worse

References: 1 http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/

Popular Sites:

Facebook, LinkedIn, Twitter, G+, HootSuite, TweetDeck, Instagram, Foursquare, YouTube, Flickr, SQuestions, MySpace, and more!

Wednesday, September 4, 13

Beware!Clients and customers can use these sites for both good and bad reports about your company.

Wednesday, September 4, 13

Users and Customers: Tied Together ByRELATIONSHIPS.

More Personaland More

STRATEGIC.You are the PR Team!**Brand Management

Wednesday, September 4, 13

Potential Clients visit multiple sites with no pre-defined demographic information...

Free Advertising comes with a cost:Time and Time Management

Wednesday, September 4, 13

Can you see potential?From quantitative and qualitative data....establishments are using data from users to generate income.

Wednesday, September 4, 13

Interaction with Current WebsiteSocial Media focuses on transparency and relationships... Web5.0 (html 5.0) is about interactivity!

Wednesday, September 4, 13

Next Steps:1) Identify Social Media Clients2) Identify Brand Messages3) Identify Core Values4) Identify Plan of Action5) Set Realistic Goals6) Set Timelines

Wednesday, September 4, 13