1. Needing to re-train your skill set?2. Want that next big job?3. Does one of your employees need to learn new applicable marketing skills?

If you answered yes to any of these questions, then consider attending UMSL’s new 2- and 3-day classes in Social and Digital Media Marketing and even earn a certificate while you are at it.

3 “foundation” courses: Digital Strategies, Web Analytics, and Strategic Search Engine Marketing

Electives totaling 42 classroom hours: Social Media Marketing, Email Marketing, Blogs to Buzz, Mobile Marketing, Media Buying, Planning and Analysis, and Introduction to Data Analytics, Dashboarding and Visualization

Visit www.umsldigital.com for more informationMention #SocialAtScale and receive 10% off your registration

487 SSB1 University Blvd.St. Louis, MO 63121-4400Email: busadm@msx.umsl.edu Web: umsl.edu/divisions/business

J.C. Penney Conference Center1 University Blvd St. Louis, MO 63121Email: umsldigital@umsl.eduWeb: umsl.edu/~pcs

Nestlé PurinaCheckerboard SquareSt. Louis, MO 63164

Social@Scale Summit Hosted by Nestlé Purina in partnership with University of Missouri - St. Louis

TIME TOPIC

12:55PM Social@Scale Summit Welcome Message by Michael Crawford, Nestlé Purina

1:10PM Social Experience Management by Jeremy Epstein, Sprinklr

1:35PM Presentation by Michael Kotick, Nestlé Purina

2:00PM Are You Listening? by Todd Masinelli, Ameren

2:25PM UGC: Bridging the Gap Between Brands and Consumers by Christine Brennan, Brown Shoe Co., Inc.

2:50PM Networking Break Sponsored by American Marketing Association

3:15PM Case Study: Growing Brand Affinity through Customer Advocacy by Kate Humphrey, Monsanto

3:40PM Presentation by Dave Gray, XPLANE

4:05PM Community Management Best Practices Panel with Carlos Gil, Save-A-Lot and Lauren Ebner, Scottrade, Inc. and Dan Wade, LockerDome Steve Bauer, FleishmanHillard

4:30PM Industry View by Perry Drake, UMSL

4:50PM The Final Word

5:00PM Networking Cocktail Hour Sponsored by Waterway Carwash

6:00PM Close of Events

GUEST SPEAKERS

Juli BrownNestlé Purina @julilbrown

Michael KotickNestlé Purina

Michael CrawfordNestlé Purina

@jer979

Todd Masinelli Ameren

Christine BrennanFamous Footwear at

Brown Shoe Co. @CBrennanSTL

Kate Humphrey Monsanto

@kateonline

Dave Gray XPLANE

@davegray

Carlos GilSave-A-Lot

@CarlosGil83

Lauren EbnerScottrade, Inc. @CoolBriezz

Dan Wade LockerDome

@DWade

Perry Drake UMSL

@pddrake

#SocialAtScale #UMSLDigital

Steve Bauer FleishmanHillard

@SteveBauer