socialtoaster social marketing automation system

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Presented By Vision Multimedia Technologies, LLC www.socialtoaster.com | www.vmtllc.com

Post on 22-Oct-2014

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Our hosted software platform allows Brand Ambassadors to automatically drive traffic to your site via their social networks like Facebook & Twitter. Our centralized posting and social marketing content management system saves you time and dramatically increases marketing reach, making your social marketing campaign more efficient. Best of all, installation is quick and easy! Increase site traffic & awareness Show you tangible ROI Build your brand Reward your referral network Engage supporters Streamline sales

TRANSCRIPT

Page 1: SocialToaster Social Marketing Automation System

Presented By

Vision Multimedia Technologies, LLCwww.socialtoaster.com | www.vmtllc.com

Page 2: SocialToaster Social Marketing Automation System

Social Networking Today

• Traffic– Visited by 67% of global online population

• Stickiness– 10% of all Internet time is spent on member communities– 4th most popular online activity ahead of personal email

Facebook Twitter LinkedIn•350 million active users•130 friends on avg.•64 million mobile users

•45.5 million users•With 70 followers on avg. •33% age 18-29

•50 million users•In 200 countries•Avg HH Income: $110K

Page 3: SocialToaster Social Marketing Automation System

WOM Teams– Key Influencer

Programs– Blogger outreach

Current Social Marketing Tactics

Pages & Groups– Viewed as a CRM

component– Mine existing database

to recruit fans– Manually post content

Microblogs– Follow people you know

and follow you back– Follow random people– Hope they return the

favor

Page 4: SocialToaster Social Marketing Automation System

Social Marketing, Social Nightmare?

• Marketing to Existing Contacts – What about other

prospects?• Challenging to Grow “Fan”

Base– Costly advertising & web

site postings

• Lack of Easy Content Management– No sophisticated business

solution to manage and track multiple social media platforms

• Lack of Metrics– Inability to track:

• Effectiveness of Postings• Effectiveness of Social

Media Platforms• Traffic to Website• Link to eCommerce• Relationship / Equity

Drivers• ROI

• High Cost & Unknown Return – $100,000+ per word of

mouth campaign!– ROI tracking is non-existent

Page 5: SocialToaster Social Marketing Automation System

Our Strategy

• We help organizations quickly and easily implement a cost-effective and trackable social marketing campaign, by leveraging their greatest resource, people!

• We believe that every brand or organization has a core group of loyal followers who feel personally connected to the brand or organization and as a result, would be happy to promote it to their personal networks.

Page 6: SocialToaster Social Marketing Automation System

Introducing SocialToaster℠

Social Marketing Automation Made Simple!

• Centralized Postings– Admin creates and broadcasts content

• Brand Ambassador System– Employees, customers, fans or any type of supporter– Drive traffic to your website via their social networks

• Automated Link Tracking & Real-time Reports– Shows entire process from click to lead capture to sales

• Closing the Loop– Straightforward data allows for easy evaluation of

campaign

Page 7: SocialToaster Social Marketing Automation System

Who are your Brand Ambassadors?

• Self-Selected “Super Fans” of your company or brand

• Could include:– Customers– Employees– Endorsers– Fans

• Sign up to allow you to market to their social networks– With or without incentives

• Ambassadors choose the networks & settings– Automatic postings or approval-

required options

Page 8: SocialToaster Social Marketing Automation System

What does the process look like?

Registered Ambassador

approves content for broadcast

Ambassador’s network sees link

Link to content shared on

social networks

Your Web site

You create the content you want to promote

Page 9: SocialToaster Social Marketing Automation System

What does the process look like?

Connections click link and visit site

SocialToaster generates real-time marketing

analytics reports for user

Connections sign up for newsletter, buy products, etc.

SocialToaster tracks ALL of these activities

Page 10: SocialToaster Social Marketing Automation System

Real Time Reports

High level statistics show traffic generated by social marketing including:– Visitors– Leads– Conversions

Reports can also be viewed by:– Social Networking Site– Brand Ambassador

Page 11: SocialToaster Social Marketing Automation System

Why Does SocialToaster℠ Work?

• Easy to get started, simple to use• You control the message• Utilizes referral networks from trusted sources

– Posts appear to come from the Ambassadors themselves

• Provides accountability and measurable results– Closing the loop on social marketing

• Higher click through rates vs. traditional advertising– The average SocialToaster posting gets 6.5 CLICKS!– More than 3x the average Google AdWords Campaign*

*Source: AdWordsPro, Google CTR 2.0

Page 12: SocialToaster Social Marketing Automation System

SocialToaster Products

SocialToaster Lite

• Stand alone blog with SocialToaster software

• On-demand installation from SocialToaster web site

• $199.00 installation fee

• Pay per post

• No IT involvement

• Anyone can install and start Toasting!

SocialToaster Enterprise

• Ideal for large organizations

• Integrates with:– CRM– CMS– e-commerce

• Highly customized

• Requires IT involvement

• Any type of content can be promoted to Ambassador network

Page 13: SocialToaster Social Marketing Automation System

SocialToaster Products

We also offer product versions that plug into many popular content management

systems

Page 14: SocialToaster Social Marketing Automation System

SocialToaster Solutions

AcademicToasterFor schools & universities to recruit, promote events and communicate with alumni

AssociationToasterLeverage the networks of members to increase

awareness, grow membership, and communicate with other members

CandidateToasterIncludes everything a political candidate needs to

successfully support their campaign initiatives online

CommunityToasterFull-featured web site content management and social

marketing solution for non-profit organizations

Page 15: SocialToaster Social Marketing Automation System

Who is Using SocialToaster℠?

Page 16: SocialToaster Social Marketing Automation System

Case Study

Beta: Rolled out Ambassador program to salon managers

• SocialToaster Beta Campaign Results:– 73% Ambassador Participation Rate – 3 Total Broadcasts in Campaign

• 1 coupon• 2 blog updates

– Each Ambassador drove 10+ unique visitors to site during campaign

– 6.5 Clicks per Link Posted on Ambassador Social Network

Phase 2: Now rolling out Ambassador Program to 14,500 stylists nationwide

Page 17: SocialToaster Social Marketing Automation System

Cross Promotion Case Study

• Social Media Promotion for Stylists

– SocialToaster provides Redken with a unique opportunity for cross-selling products via a retailer social marketing campaign

– Promotion is designed to:• Incent Stylist Ambassadors to register• Encourage active participation by Ambassadors • Drive sales of Redken products via the salon channel

Page 18: SocialToaster Social Marketing Automation System

SocialToaster Marketing Impact

Brand Ambassadors 500

Ambassador Friends per Social Networking Site

100

Sites per Ambassador 2

Potential Reach per Broadcast 100,000

Broadcasts per Week 2

Weeks in Trial 12

Total Reach for SocialToaster Pilot 2,400,000

Page 19: SocialToaster Social Marketing Automation System

Getting Started is Easy!

• Initial Setup & Installation Fee– Customization is available

• Pricing per Post– The more Ambassadors you recruit, the more posts, the

less you pay per post!

• Ability to set monthly budgetary limits– SocialToaster will stop broadcasting when budget is

reached

• In just 4 weeks you can start toasting your competitors’ social marketing!

Page 20: SocialToaster Social Marketing Automation System

Vision Multimedia Technologies, LLC410.889.7770

www.socialtoaster.com