socialwebcafe: email marketing objectives #socialcafe
DESCRIPTION
Discussion during #SocialCafe #TBW Twitter Chat on the topic of email marketing and managing your growing audience.TRANSCRIPT
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#SocialCafe Events Email Marketing: Managing Your Growing Audience
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WELCOME #SocialCafe #TBW
Twitter Chat
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#SocialCafe #TBW Twitter Chats / Social Events
Tuesday 6p PDT / 9p EDT
http://sw.bcafe.co/chat
SocialWebCafe.com
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Your List: Quality vs Quantity
• Quantity may open doors for you (i.e. speaking engagements).
• Quality does MORE than open doors (i.e. sales conversions).
• Quality subscribers are defined by those measurable conversions.
• You may need to convince the vendor (i.e. speaking engagement) of the value of quality. *Educate them*
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Social Media Enhances Your List
• Encourage your list to connect on social media.
• Encourage your social media connections to join your list.
• Remember: All comes down to those metrics and conversions. Is that list providing you an ROI?
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Create a hunger
Content they can’t live without
You want people so hungry for what you are offering that they come
FIND YOU.
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Today’s Action Steps
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1. Define Your Target Audience
• Who visits your site?
• Check Google analytics, for demographic information.
• Don’t be surprised if it is different than what you thought.
• The site will tell you.
• Work with that info to target even deeper.
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2. Identify What Makes Them Hungry
• Da Vinci has done a great job of defining her YourLifeAfter25.com target audience.
• She has created a Twitter Chat just for them, for their hunger to discuss relationships…
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3. Create Content That Satisfies
• Like Da Vinci, find out what feeds that hunger and keep doing it.
• Don’t do like everyone else. Be unique. • Deborah created a niche just for hangout training, with Hangout Queen…
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www.HangoutQueen.com
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4. Consistency, Consistency, Consistency
• iHeart grabbed up Deborah and Charles’ Marketing Momentum show.
• Part of the requirements were consistency.
• Proof that consistency DOES pay off in the long run.
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You thought it was just Twitter? Nope…
• During the #SocialCafe Hangout, Charles and Deborah chatted about List Building…
• Who is Charles? He is Deborah’s co-‐host on the iHeart Radio Talk show: Marketing Momentum w/Charles & Deborah
• Episode available @ SocialWebCafe.TV
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Today’s Action Steps (Summary)
1. Define your target audience. 2. Identify what makes them hungry.
3. Feed them.
4. Be Consistent.
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Join us Tues 6p PT / 9p ET
#SocialCafe #TBW Social Event
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Keep infor*ed!
/socialwebcafe
/socialwebcafe
/socialwebcafe
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Don’t miss the social or the lear9ing!
Facebook.com/socialwebcafe
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YouTube.com/socialwebcafe
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Watch Deborah with co-‐host Charles on Marketing Momentum
An iHeart Radio Talk Show * Also viewable on SocialWebCafe.TV
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Social Web Café TV www.SocialWebCafe.TV