Dear Society,Welcome to the first issue of Societer. This publi-cation was intended for creatives only. No, we are not your typical picture filled sixty paged maga-zine. Nor are we here to entertain your superfi-cial fantasies. Societer documents real people living in society striving to inspire its current gen-eration. You will explore the realms of a genius’ re-ality and comprehend ev-ery aspect of their craft.

Digest permissively.

1,000 feet elevated, there I stood with Spill-age Village’s own, EarthGang on mountain slopes for early morning meditation. After a brief shuffle to the top of Stone Mountain, we had finally landed somewhere in the middle of the rock and began to regroup.

Stabilizing my camera onto its tripod, the duo Johnny Venus and Doctur Dot sat Indian style as they prepared for lift off.

With views of only tree tops and inner-city construction, we were absent from the rest of civilization. Nature neighbored us and as we embraced the calm winds, the ritual be-gan. Label mate, J.I.D, seasoned the morn-ing aura with sounds of Little Dragon while the gang prepped the cigars for stuffing.

A BRIEFING WITH EARTHGANG

I found comfort on the rigid surface, sipped bottled water and quietly observed the chem-istry between the two. Knowing each other since high school, Dot and Venus seemed to have a brotherly bond and conversed as if they’d been born together. The vibes were real. Talks about early musical thrills, cougar fantasies, silly rap beefs; it was all honest, at least, much comparable to a pre-teen boy’s pillow talk, but in a more masculine sense. About a half hour in and 2 sessions later, winds carried us through spontaneous laughs and joke exchange. Random harmonized musical tones encouraged levitation. I’ve never witnessed a live recording session be-fore, but I was sure that this was exactly how it all transpired – I was graced with constant rotation of ideas and creative inspiration.

Dot said they vibed naturally in the stu-dio just as we were currently. He de-scribed a routine session as a productive yet speedy process. “We never SIT in the studio, we get in and get out,” Venus added.

“We’re the under-dogs in the studio and since we record in the same space as people that ac-tually make money like Trinidad James, we have to hurry and wrap things up

quickly.”

The gang asked if I had listened to SGFT yet. I expressed that I had a few times actually and each time was different.

In fact, after fluently listening to the crew’s latest project, I had mixed feel-ings as if I’d just experienced a shroom trip passing through Woodstock 1969 and eventually settling in year 2000 when Stankonia first dropped in the A’.

It was then I realized that in order to grasp the concept and southern aes-thetics within their album, one has to seriously question the motive be-hind the title. I wanted to know every detail of how the expression, “Shal-low Grave For Toys” submerged.

“We came up with the title way before we even made the album. We were high. It was a long time ago, right be-fore we dropped Good News. I believe it was at a video shoot for Opium.”

The two grinned as they recalled this ear-ly memory. Fidgeting to perfect a rolled joint, they briefly relayed details from that particular day. “We were looking for treatment for the video so we used toys and dogs and the name just followed.”

SHALLOW GRAVES FOR TOYS (2013)

After a short reflection, right before the interview concluded, I was curi-ous to know the ultimate goal of it all. When the hype arises and the fame and fortune follows, what is it all for?

“I just want to be legendary. I don’t even care about being the richest. When I die, I want our music to be quoted and leave an imprint in history.”

Here you have EarthGang, two regu-lar guys from South Atlanta that sim-ply just want to make music and have fun in the process. Doctur Dot and Johnny Venus represent Indie artists in its simplest yet most pivotal form.

They make music that emotionally pen-etrates every listening soul in one way or another. If you want the next twerk an-them, look elsewhere. But if you desire a sound that encourages individuality and self-exploration, look no further and remember, “EarthGang” is ONE word.

SPILLAGE VILLAGE

LUCIDFC

Societer caught up with its favorite twins, Betts and Chet to get the scoop on their late brand, LucidFC.

How did Lucid happen?

When we were fat little 13 year olds we decided we wanted to make clothing and footwear. It took like 3 years to start it all because manufacturing super small quan-tity shoes was beyond hard. But now that we’re 17 and have enough clothing and shoes connections to help produce them it’s way easier.

Concept behind Lucid. It’s supposed to be rather simplistic but still for streetwear. Think of our style has to be inspired by Stussy (deluxe). It’s cleaner and well thought out, rather than just a bunch of graphic tees and hoodies.

Were you trying to make a statement of some sort?

Yes, well sort of. It’s kind of hard to have an answer for this because our brands relative-ly new. We just make what we would like to wear, so I guess if you buy it that means you like what you wear. We like seeing people like what they wear and not looking like cookie cutters amongst their peers.

Unique style is always better than looking like everyone else.

Were you satisfied with the response after initially releasing Lucid?

We were pleased. We made way too many items, but still sold pretty much 90% of the inventory on the first day. We were expect-ing to have that collection sitting around still to this day.

How did Lucid impact streetwear in Atlanta and elsewhere?

Well it’s impacted New York more than anywhere else. In Atlanta, we’re (Lucid, LGDA, and others) getting a lot of kids to wear real streetwear, not pleather and fake snake skin.

Lucid’s future endeavors.

Before 2020, hopefully we’ll be having a flagship. We want to wait until after college to open it up which will be around 2019.

LUCID LIGHTWEAR BOMBER

LUCIDFC.US

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