society for experiential graphic design sponsorship ...get involved in 2016! society for...

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Kristin Bennani Kathleen Turner [email protected] [email protected] 703.657.9171

SEGD WORKSHOPSGet involved in 2016!

Society for Experiential Graphic Design A multidisciplinary community creating experiences that connect people to place

About SEGDWe are a non-profit association of nearly 1,800 people who create content-rich, emotionally compelling, experiential spaces for a wide range of environments, from hospitals and transit hubs to museums and educational campuses.

Our members’ work creates a sense of place, helps people find their way, communicates important information, and fuels a dialogue between users and the spaces they inhabit.

They develop static and digital wayfinding systems, signage, environmental graphics, exhibition content, multimedia installations, public art, user interfaces, and branded/corporate environments.

For over 40 years, SEGD exists to Educate, Connect, and Inspire this global, multidisciplinary community.

To learn more about our community and join, visit segd.org/join

Global engagementOver 220,000 people participate in SEGD’s website, publications, and events each year. SEGD members represent over 1,500 large and small design agencies from around the world, spanning 27 countries and represented by 23 Chapters.

As a sponsor, you not only reach the attendees at each event, you also build brand recognition throughout the global community of experiential graphic designers, clients, suppliers, and partners!

Here’s your opportunity to get involved, participate, and connect.

A multidisciplinary community creating experiences that connect people to place

Contribute to education. Advance the profession.SEGD hosts a series of educational workshops each year. This is where the community gets together to learn about specific tools and practices to advance their professional skillsets.

Each event focuses on a specific segment of experiential graphic design and therefore presents a valuable opportunity for you to reach a highly targeted audience of professionals.

What to expectEnjoy an intimate setting to network with participants and partners. Sponsors and participants sit side-by-side in sessions, chat during networking breaks, and celebrate together at the evening Chapter Social. With limited sponsor displays, the workshops also provide an unparalleled opportunity to showcase your solution.

Be our sponsor.Your sponsorship provides a platform to bring the community together, learn together, work together, and transform the industries we serve together.

Get in front of the key influencers in your market while building brand equity accross SEGD’s global community. Sponsorship opportunities are available at any budget, and designed to meet a variety of marketing objectives.

Choose one of the packages in this packet, or let us design an opportunity that’s tailored to you.


Workshop profilesMake this your year to get involved in SEGD’s Educational Programming. Review the event and audience profiles below, then see a list of opportunities available in the next several pages.

Exhibition + Experience Design - Beyond the Museum: Digital and physical storytelling from museums to showrooms. Creating experiences that don’t just relay information, but tell the stories of the objects, products, people, and places

Museum, Retail, Urban & Civic: No longer reserved for venerable institutions and museums, exhibitions are now virtual or showing up in shopping malls, urban streetscapes, and in temporary pop-up venues

Exhibition & Experience Pros:Exhibition designers, museum planners, interaction designers, technologists, and the in-house planning/design teams from DC’s various institutions: Smithsonian, Corcoran, Phillips Collection, and many more

EVENT FOCUS VERTICALS AUDIENCE

Designing Customer Experiences: Planning and designing smart digital experiences to activate customers and end-users. Navigating platform choices, aligning content to users, project budgeting, and digital trends

Workplace, Education, Hospitality, Retail, Transportation:Smart digital experiences for visitor centers, workplace lobby and training centers, campuses, donor experiences, hotels, shopping, and transportation hubs

Customer Experience Pros:Experience designers, interaction designers, digital and consumer marketers, technology integrators, and product suppliers

Wayfinding for Transportation, Workplace, and Wellness Environments: A focus on large-scale, complex wayfinding systems for indoor environments and transportation systems. Includes an accessibility code update

Transportation, Healthcare, Workplace: Hosted in conjunction with Airport Sign Managers Network (ASMN) and the Miami International Airport. New/existing platforms to navigate airports, hospitals, and large corporate workplaces

Wayfinding & Signage Pros:SEGD’s core audience of wayfinding, accessibility, and signage professionals. Fabricators, product suppliers, airport managers, and facility managers for hospitals and corporations

101 Level Skills for Creating + Managing Digital XGD Projects: The nuts and bolts of making with digital. This workshop is a hands-on dive into new programs and applications today’s designers should know, including media, code, sensors, interaction design, and more

N/AThis event focuses on the how-to for digital technology and ap-plications. There is no specific vertical or practice area, as it relates to them all. Collabo-ration is king at this one-day intensive.

Designers looking to develop digital skills (all levels):Junior-level designers who are interested in building their digital skill-sets, and senior-level designers whose business now demands it


Choose a packageSEGD offers three primary sponsorship levels at each workshop. Each opportunity includes a package of benefits designed to align your brand in a meaningful way with the educational content, inspirational projects, and networking activities for each event.

1. PRESENTING SPONSORSHIPBe our Presenting Sponsor! This is the most prominent position at each workshop and provides a tremendous level of brand exposure before, during, and after the event. This sponsorship lives on indefinitely at segd.org — engaging over 220,000 people each year!

2. EVENT SPONSORSHIPThe Event Sponsorship opportunities are designed to

align your brand with something meaningful at each event. You’ll receive high-level visibility on-site, as well as off-site through advance promotion and branding. Review the packet for specific opportunities at each event.

3. NETWORKING SPONSORSHIPThe Networking Sponsorship allows you to do more than just attend an event to network — It will ensure people know you are there and supporting the event. Build up your brand recognition online before the show, and we’ll introduce you by name and photo on-site.

Upgrade with a 6’ Table Display Space*: $1,000

Space is limited and well-positioned at the entrance or just inside the room where people are learning and networking.

*DesignX Workshop at DSE: At DesignX, you have a very special opportunity to participate in the DSE booth tours on day-two. Instead of a table at the workshop, we will bring attendees to your booth on the show-floor.

How to get involvedAs a sponsor, you make these events possible!

The sponsor showcase at each workshop offers you a unique platform to network, connect, and build brand recognition among the top designers in your field.

As a 2016 SEGD Workshop Sponsor, you will:

n Make a significant contribution to the advancement of experiential graphic design by supporting the educational programming at SEGD.

n Receive advance promotion for your work through segd.org — engaging a global audience of 220,000 people each year, and growing.

n Connect with the with the top practitioners in the field who are attending these targeted workshops.

n Receive a personal introduction from the stage, complete with your company logo and your representative’s name and photo displayed on-screen.

n Go home with lead generation of everyone in attendance, as well as deep discounts on advertising to keep your company top-of-mind.

Choose one of the packages on the next page, or talk to us about your budget and goals to develop something tailored to your needs.


Review sponsor benefits

Sponsor levels: PRESENTINGEVENT (See your options on page 6) NETWORKING

registrationvalued at $495 each 3 2 1

SEGD Talks post-event videos5X reach of in-person audience exclusive benefit

stage-time2-min introduction exclusive benefit

video short-clipin-session, captive audience 2-min video

table display6’ table in room or lobby included add for $1,000 add for $1,000

segd.org advertising 220,000 visitors, 3 million pageviews

workshop page banner rotation50% off your choice 50% off your choice 25% off your choice

advance promotionsegd.org event homepage

prominent displaylogo / hotlink free firm listing on segd.org

logo / hotlink free firm listing on segd.org logo / hotlink

social + e-mail promotion10,000 followers, 15,000 recipients

1 tweet pre-show1 tweet post-showemail with logo email (name only) email (name only)

logo visibility

presenting sponsor event brand identityevent master slidessponsor slidesemail messagesSEGD Talk videosSEGD Awards Annualsegd.org program sponsors

sponsor slidesevent website

sponsor slidesevent website

recognitionon-site, in print, online

opening and closing remarksSEGD Awards Annual with logo, segd.org program sponsors with logo

opening and closing remarksSEGD Awards Annual (name)segd.org program sponsors (name)

opening and closing remarksSEGD Awards Annual (name)segd.org program sponsors (name)

lead generation pre and post-show pre and post-show post-show

bag inserts 1 item 1 item 1 item

Investment $7,000 (limit 2) $3,000 - $4,000 $2,000


PRESENTING SPONSORSHIP $7,000 (limit 2/event)This is the headlining sponsorship, limited to two organizations at each workshop. To make the most of this sponsorship, be sure to secure it at least three months in advance.

Select your workshop and see detailed benefits below:

Exclusive On-site Participation + Welcome attendees and share a few words

+ Showcase a 2-minute video to this captive audience — an exclusive benefit only available to Industry Partners and Presenting Sponsors

+ Participate in a panel or host a tour (as available)

On-site Branding and Visibility + Your logo included in event identity for each master

slide, used throughout the workshop

+ Your logo and company representative’s name and photo displayed in the opening and closing remarks

+ Opportunity to include one (1) promotional item in the workshop tote bags

Promotion and Recognition

+ Prominent logo display on the workshop homepage, links to a complimentary Firm Listing on segd.org

+ Your logo inclusion in all promotional materials, including the weekly e-newsletter to 15,000 people

+ A 3-month complimentary banner rotation on the workshop’s homepage at segd.org

+ 2016 Presenting Sponsor credit in the new SEGD Awards Annual and online throughout the year on segd.org’s Sponsors & Supporters page

+ Two (2) social mentions; one pre-show and one post-show

On-going Education with SEGD Talks + As Presenting Sponsor, you support the ongoing

education of the entire membership through SEGD Talks.

+ Videos from each workshop are available online indefinitely for ongoing inspiration and education to the entire membership — expanding your in-person audience by five times

+ Receive sponsor recognition in the opening credits for each video (see samples below)


EVENT SPONSORSHIPS Get involved in something specific and memorable at a workshop. Contribute to an educational session, provide a much-needed networking break for attendees, or take attendees on a tour of a transformative project, studio, or exhibition. There’s a lot of opportunity to get involved here. Choose your event and choose your sponsorship.

SESSION SPONSOR $3,000

Align your organization with one of the influential talks of the day, while also showing your support for the educational programming at SEGD. Receive all event-level benefits, plus:

+ Your company name, logo, and your representative’s name and photo displayed at the start of the session

+ The moderator will introduce your company as the session sponsor, along with a brief introduction on the mission you share with this session’s content

+ Your name included on the workshop agenda distributed to all attendees and online

+ Review the workshop agenda on segd.org to choose the session that’s right for you (limit 1 per session)

NETWORKING BREAK SPONSOR $3,000

Each workshop includes an AM and PM networking break. Be the sponsor and treat attendees to a much-needed coffee/refreshment break and an opportunity to get to know each other. Receive all event-level benefits, plus:

+ Your company name, logo, and your representative’s name and photo displayed at the start of the break

+ Choose the AM or PM break at the workshop of your choice (2 available/event)

+ Your name included on the workshop agenda distributed to all attendees and online

TOUR SPONSOR $3,000

Tours are a signature event at SEGD, and provide an unparalled networking and branding opportunity at the Workshop. Review the agendas online for specifics and availability. Tour Sponsorships are only available at the Wayfinding and Exhibition Experience events. Receive all event-level benefits, plus:

+ Enjoy a morning or afternoon with up to 25 targeted attendees

+ On tour, you’ll receive an introduction and an opportunity to say a few words to welcome participants

+ Your company name, logo, and your representative’s name and photo displayed during the opening and closing remarks at the Workshop

+ Your name included on the workshop tour agenda distributed to all attendees and online

HAPPY HOUR SPONSOR $4,000

Workshop participants and local Chapter members get together to celebrate the close of another fantastic, inspiration-packed event. Be the Happy Hour Sponsor and ensure people go home feeling satisfied, invigorated, and have many happy memories to share. Receive all event-level benefits, plus:

+ Receive an introduction and an opportunity to say a few words or toast participants at the reception

+ Your company name, logo, and your representative’s name and photo displayed during closing remarks

+ Receive recognition through the Chapter invitation to all local members, in addition to workshop participants

+ Your name included on the workshop tour agenda distributed to all attendees and online

Earn year-long brand exposure through these four-event branding packages. Receive event-level sponsor benefits, along with your branded item given to every workshop attendee in 2016. You will also receive two complimentary passes to attend the workshops of your choice (purchase additional at a discount).

Sponsorship deadline: February 15, 2016

2016 TOTE BAG SPONSOR $6,000

Attendees at all four events will enjoy this spacious, eco-friendly tote bag (400 units). You’ll enjoy consistent brand exposure throughout the year, at every workshop. Includes your 4-color logo imprint and all event-level sponsorship benefits

2016 BADGE & LANYARD SPONSOR $5,000

Outfit attendees at all four events with your branded event badge and lanyard (400 units). You’re branding and messaging displayed prominently on each badge, along with your one-color logo imprint included on each lanyard. You’ll enjoy this highly visible sponsorship, along with all event-level sponsorship benefits

YOUR OWN BRANDED GIVEAWAY $2,500

Have something of your own to supply attendees —maybe a notebook, t-shirt, water bottle, or pens? Your provide the goods, we’ll provide you sponsorship recognition at each event

Contact us for more.


2016 WORKSHOP BRANDING PACKAGES

Kristin Bennani Kathleen Turner [email protected] [email protected] 703.657.9171

society for experiential graphic design sponsorship ...get involved in 2016! society for...

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