sociology 2
TRANSCRIPT
SHANGHAI SHANGHAI
1.IDEA GENERATION 2.RESEARCH&EVIDENCE 3.INSPIRATION 4.CONSUMER PROFILE 5.BODY PERCEPTION
SOCIOLOGY&TREND
FASHION CAPITAL MILAN,NEW YORK,TOYKO,PARIS,LONDON
OUT OF FASHION
SHANGHAI
SHANGHAI THE CITY OF FUTURE
POTENTIAL
SHANGHAI
EVERY SINGLE MINUTES THIS CITY IS CHANGING
MOVEMENT
SHANGHAI
THE UPS AND DOWNS OVER THE PAST THOUNDERS YEAR HERITAGE AND TIMELESS
LUXURY
EASTERN PHILOSOPHY NO OSTENIATION
SHANGHAI
RESEARCH&EVIDENCE
SHANGHAI
SHANGHAI EXPO TREND RESEARCH
SHANGHAI
TED&ECONOMY WATCH TREND RESEARCH
SHANGHAI
TREND RESEARCH
INTERNATIONAL NEWS SITES
SHANGHAI
FASHION EXHIBITION&SHOW TREND RESEARCH
• BURBERRY BEIJING 13 APRIL 2011 • CHANEL SHANGHAI 04 December 2009 • CHRISTION DIOR CRUISE SHANGHAI 17 May 2010 • PRADA LAUNCHED A LIMITED SERIES OF SHANGHAI WORLD EXPO 2010
• VIVIENNE WESTWOOD OPENS SHANGHAI FASHION WEEK
SHANGHAI
INVESTMENT TREND RESEARCH
LUXURY BRAND
BUSSINESS REORT MCKINSEY/BOSTON
SHANG/XIA MARYCHING
SHANGHAI
KEY WORDS:INTERGRITY COMPREHENSIVE PASSION SUSTAINABLE
INSPIRATION
SHANGHAI 2012/2013 AUTUM WINTER
SHANGHAI
INSPIRATION
TEXTILE PRINT JACQUARD EMBROIDERY
COLOR PALETTE
KEY WORDS: INTERGRITY GRADIAN CONTRAST CASHMERE COTTON LEATHER SILK
2012/2013 AUTUM WINTER
SHANGHAI
DETAIL INSPIRATION 2012/2013 AUTUM WINTER
KEY WORDS: PATTERN STONE WOOD
SHANGHAI
MIND&LINKER
• SHE IS A LUXURY CONSUMER • SHE MAY AGE FROM 28-‐40 AGE • SHE IS RESOURCEFUL AND EAGER TO CONNECT
WITH PRODUCTS AND LIFESTYLES THAT HAVE INTEGRITY.
• SHE IS EMBRACING TRADITIONAL VALUES OF CRAFT AND HERITAGE IN A DIGITAL AGE.
WHO IS SHE
CONSUMER ATTITUDE ANALYSIS
Experience, creative, early-adopter
Tradition, Heritage, Latter-adopter
SHANGHAI
HER LIFE • PRODUCTS,BRANDS AND
SERVICES THAT ADD JOY AND MEANING TO HER LIFE IS
VERY IMPORTANT. • FOR HER THE VALUE IS
TIME,KNOWLEDGEABLE, CULTURAL EXPERIENCE OR PERSONALIZED SERVICE
• EMOTION REMIANS THE KEY DRIVER FOR PURCHASING DECISIONS.
SHANGHAI
SHANGHAI
HOW SHE INTERACT WITH SHANGHAI SHANGHAI IS THE PART OF THE REFERENCE POINT OF HER ATTITUDE&VALUE ALSO BECAUSE OF HER ACCEPTANCE OF SHANGHAI,IT WILL BE THE LIFESTYLE VALUE WHICH WILL SHARED BY OTHER ATTITUDES` GROUP, i.e Posh.
1.Fountain lounge 2.Urban hotel 3.Awiwei`s Work‘ABSENT’4.Shanghai Morning dishs 5.Chanel Shanghai Fantasy 2010 Video. 6.Louisiana Museum of Modern Art in Humlebæk, Denmark 7.Shanghai Xintiandi/Shikumen 7.Ye shanghai Resteraunt 8.Musician Langlang 9.Abstract Expression Exhibition in Shanghai Contemporary Art Museum. 10.Shanghai snack Xiaolongbao 11.Parada shanghai2010 Menswear “First Spring” 12.Special offer dishes from “South Beauty”
BODY PERCEPTION • SHE IS CONFIDENCE,KNOLEDGEABLE,WELL-‐EDUCATED AND MULTI-‐CULTURED. • SHE PERCEIVE HER BODY IN A HEALTH AND BALANCE WAY. “LESS IS MORE” ARE INCREASINGLY AWARED BY HER. • EASY-‐WEARING AND COMFORTABLE • HIGH QUALITY AND INTERESTING DETAIL.
SHANGHAI
