sociolus company information

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Company Information August 2014

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Sociolus: a London based startup in the space of social media analytics, and influencer marketing. Try our brand new platform on www.sociolus.com

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Page 1: Sociolus Company Information

Company InformationAugust 2014

Page 2: Sociolus Company Information

COMBINED SOCIAL MEDIA MANAGEMENT Analytics. Influencers. Marketing

IDENTIFY

The most loyal and influential consumers for your brand and market

ENGAGE

Target the right people at the right time and build brand ambassadors

UNDERSTAND

Your performance, your market, your customers and your competitors

Sociolus Brand Platform

Page 3: Sociolus Company Information

? ? ? ?

PROBLEMSFor Clients

How do you keep track of all the conversations, all the campaigns all the channels and all the fans?

How can you run a successful social media strategy without requiring a big team of experts?

How do I get people to know who I am and to engage and endorse my products or services

How do I know if what I am doing is working?

Too many

platforms,

channels, and

conversations

Social is time consuming,

expensive and fragmented

How do I drive customer

engagement, generate leads?

Tracking social media

performance and ROI is hard work

Page 4: Sociolus Company Information

OUR FOCUSHelping brands understand & grow using social

1. End to End FunctionalityOne tool to run your brands or your cleints social media strategy. Analytics. Monitoring. Marketing

2. Simple and accessibleNo coding or infrastructure changes. Intuitive and powerful. Open to experts and first timers.

3. Cost EffectiveFixed low prices that mean every business can access the power of social.

End to End Simple Cost Effective

Page 5: Sociolus Company Information

MEET THE Team

Peter Desouza Ami Sphiro David GildehDinos Hamalis

Ex-Accenture & DeloitteConsultant. History Grad.Marketing Grad. ExSalesman. Passionateabout how technologycan connect businessesand customers.

Serial entrepreneur, owner of the InnovationWarehouse

Serial entrepreneur, Technical and businessdevelopment guru

Ex-Accenture Managerwith 10years +experience implementingtechnology solutionsacross the globe. Loverof all things technology.

CEO, FOUNDER CMO, FOUNDER MENTOR ADVISOR

Page 6: Sociolus Company Information

OUR JOURNEY So Far

PROTYPE

VALIDATION + FUNDING

Built and released a prototype version of the platform in November 2013.

Signed up a number of paying customers including young fashion designers, events companies, academics and online betting companies for our beta release

Raised funding through Ingenious Media in April 2014.

Completed development on the next iteration of our platform and have performed initial trials with a population of our growing pipeline.

FULFIL GROWTH POTENTIAL

Page 7: Sociolus Company Information

KEY PRODUCTFEATURES

Page 8: Sociolus Company Information

UNDERSTANDAnalytics: Brand, Market, Customers & Competitors

PERFORMANCEwow it compares to the competition

TOP POSTS, #’sWhich ones are trending and most used by your market

CUSTOMERS How they engage and interact with your brand

Page 9: Sociolus Company Information

IDENTIFYInfluencers, Opportunities & Trends

FANSWho the most loyal and influential fans are

INFLUENCERSWho engages with your social media posts

AMBASSADORSIdentify your brand’s and market’s ambassadors

Page 10: Sociolus Company Information

ENGAGEDrive Awareness, Engagement and Leads

TARGETED Campaigns based on loyalty and relevancy

WIZARDTo help you quickly set up your marketing campaigns

COST EFFECTIVEIncrease brand awareness through social media

Page 11: Sociolus Company Information

PRICING MODELCurrent Subscription Pricing Options

Page 12: Sociolus Company Information

PROJECTED MARKET GROWTH For Social Media 2014-2016

Spend on Social Media Analytics

2014 2015 20160

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5$3bnGartner

2014 2015 20160

10

20

30

40

50

60

70

80 $50bnZenith

Optimedia

Spend on Social Media Advertising

Page 13: Sociolus Company Information

Global Increase in

Social spend 2013-14

Global Increase in

Digial spend 2013-14

SOCIAL MEDIAStats On Spend & Usage

80%

59%

91%

81%

Of SMBs use social to

drive awareness and lead

generation

Of SMBs are active on,

and see the value of

Social Media

Page 14: Sociolus Company Information

THE COMPETITION How We Stack Up

Why are we different?

No modules. No add ons. No coding required. No training needed. No other tools needed. One platform that takes care of your social needs.

Accessible, good value plans from £35-£150 p/m+. The competition ranges from £300-£3k+ p/m

Clean, intuitive design that makes sense and helps promote adoption and usage

Page 15: Sociolus Company Information

We are in the process of connecting LinkedIn and Instagram. We would also like to bring in other sources as well as Google Analytics.

MORE DATA SOURCES

ROADMAPOn Our Radar

We are working on a clean, simple, sharable and reusuable reporting solution that can also be exported to other platforms e.g. CRM

REPORTING + CRM

NEW METRICSWe are in the process of adding a range of new metrics to help clients really understand what is happening online. All will be visual and insightful.

We want to give clients the capability of increasing customer awareness and engagements through non-standard campaigns options

ENGAGEMENT TOOLS

Page 16: Sociolus Company Information

WHAT OUR CLIENTSHave To Say

Feedback from our pilots and trials has been very positive.

Themes include:

• Highly intuitive and easy to use• The data being relevant and

easy to digest• Compare with competition

invaluable• Access to many influencers

created real opportunities • Simple, all in one solution that

saves time

A joy to use, simple, powerful and puts me in the driving seat – now I know exactly what is

happening with my brand

The visual nature of the platform makes it so easy to understand how my social

strategies are performing and allows me to keep an eye on

the compeition

Sociolus has given me access to thousands of

influencers who are relevant to my brand. Amazing for lead

generating!

Helped me to research my market and develop

relationships with the influencers before I launched my product – gave me a great

head start

Page 17: Sociolus Company Information

OUR CONTACT DETAILS

1 East Poultry Avenue

EC1A 9PT

www.sociolus.com

[email protected]

0845 226 3379

@sociolus

www.facebook.com/sociolus

ADDRESS:

WEBSITE:

EMAIL:

TEL:

Page 18: Sociolus Company Information

THANKS FOR YOUR TIMESociolus Limited 2014