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FOR MORE INFORMATION ON SOCKO ENERGY ORBLISS BEVERAGE CALL (480) 303-6500.

MEDIA INQUIRIES CONTACT DUSTIN [email protected]

IT’S LIBERATING, ENERGIZING, AND IT’S GREEN! SOCKO ENERGY, A REFRESHING NEW DRINK THAT ENHANCES LIFE HAS ARRIVED! THIS HIGH - ENERGY BEVERAGE IS ALREADY FLYING OFF SHELVES THROUGHOUT THE UNITED STATES AND ABROAD. EXHILARATING SOCKO IS FOR EVERY CONSUMER. WHATEVER YOUR LIFESTYLE …”LIVE IT THE SOCKO WAY!”

“SOCKO IS ABOUT YOUR LIFE, HOWEVER YOU LIVE IT,” SAYS SOCKO ENERGY CREATOR AND

BLISS BEVERAGE PRESIDENT JORDAN HARWOOD. “IF YOU EXPECT GOOD THINGS FROM YOUR

BODY, YOUR BODY WILL EXPECT GOOD THINGS FROM YOU. WHEN YOU DRINK SOCKO, YOU ARE

REVITALIZING YOURSELF WITH A REFRESHING MIX OF VITAMINS AND NUTRIENTS MINUS ALL THE

SUGAR AND CARBOHYDRATES.”

LOOKING FOR A MIDDAY BOOST, GETTING READY FOR AN OUTDOOR HIKE OR INCREASING YOUR

ENDURANCE FOR A NIGHT OUT ON THE TOWN? SOCKO GIVES YOUR BODY THE ENERGY IT NEEDS

AND THE CRISP REFRESHING TASTE YOU CRAVE. UNLIKE MOST ENERGY DRINKS THAT HAVE HIGH

SUGAR, CALORIE AND CARBOHYDRATE COUNTS, SOCKO DELIVERS A LONG-LASTING BOOST OF

ENERGY ALONG WITH THE NECESSITIES YOUR BODY NEEDS.

YOU’D NEVER KNOW FROM THE COOL, CRISP TASTE THAT SOCKO IS PACKED WITH ESSENTIAL

NUTRIENTS LIKE VITAMIN B-6, VITAMIN B-12, GINSENG, YERBA MATE EXTRACT AND TAURINE.

SOCKO IS ALSO MADE WITH THE ATKINS-APPROVED SUGAR SUBSTITUTE, SPLENDA, SO YOU CAN

COUNT CALORIES AND CARBS WITHOUT SACRIFICING FLAVOR. CONSUMERS ARE TAKING NOTICE

OF THIS HIGH-POWERED BRAND. SOCKO IS BLAZING A PATH AS THE STANDOUT ENERGY DRINK

AMONG CONSUMERS AND IS ALREADY RAPIDLY OUTPACING COMPETITORS.

“WE’VE HAD AN OVERWHELMING REACTION TO SOCKO,” HARWOOD SAYS. “WE’RE VERY EXCITED

THAT DISTRIBUTORS AND CONSUMERS ARE DEVELOPING A GROWING AFFINITY FOR THE

BRAND.”

SOCKO IS CURRENTLY BEING SOLD AT GROCERY STORES, CONVENIENCE STORES AND NIGHTCLUBS

THROUGHOUT THE UNITED STATES & ABROAD.

THE DYNAMIC SOCKO BRAND IS CROSSING CONSUMER BOUNDARIES, FROM GENERATION Y TO

BABY BOOMERS. DISCOVERING SOCKO WITH ITS UNIQUE DESIGN AND PACKAGING IS ONLY THE

START; THE POWER IS IN THE PRODUCT. IT’S THE FLAVORFUL, FUN AND ENERGIZING WAY TO

EXPERIENCE LIFE - SOCKO STYLE.

SOCKO IS TAKING THE COUNTRY BY STORM!

WHAT’S SOCKO?A POWERFUL NEW ENERGY DRINK THAT FILLS THE NICHE FOR A GREAT-TASTING, LOW-CARB

BEVERAGE. SOCKO IS PACKED WITH ESSENTIAL VITAMINS AND NUTRIENTS LIKE B-6, B-12 AND

GINSENG, FOR THAT EXTRA ZEST. NO MATTER THE PATH YOU TAKE; SOCKO LEADS THE WAY. DON’T

JUST LIVE…LIVE IT SOCKO!

WHY SOCKO?THE HIGH-POWERED SOCKO BRAND IS TREND SETTING AS IT HAS CROSSED THE CONSUMER

BOUNDARIES FROM GENERATION Y TO BABY BOOMERS. DISCOVERING SOCKO BY ITS UNIQUE

DESIGN AND PACKAGING IS ONLY THE BEGINNING; THE POWER IS IN THE PRODUCT.

YOU WOULDN’T KNOW IT BY THE TASTE BUT SOCKO IS MADE WITH SPLENDA, THE ATKINS-

APPROVED SUGAR SUBSTITUTE. WITH ONLY 13 GRAMS OF SUGAR PER SERVING AND 14 GRAMS

OF CARBOHYDRATES, IT’S THE FIRST NON-DIET DRINK PACKED WITH ALL THE VITAMINS AND

MINERALS A BODY NEEDS FOR PEAK PERFORMANCE.

WHERE IS SOCKO?IN 19 STATES, 12 REGIONS AND THOUSANDS OF CONVENIENCE STORES, GROCERIES STORES,

RESTAURANTS AND NIGHTCLUBS. DISTRIBUTION OUTLETS ARE CONTINUALLY GROWING WITH

RECENT DISTRIBUTION IN MEXICO AND JAPAN. CHECK OUT WWW.SOCKOENERGY.COM TO LEARN

WHERE YOU CAN FIND SOCKO.

FOR YOUR CONVENIENCE, SOCKO CAN BE PURCHASED ON-LINE AT WWW.PROSOURCE.NET AND

DELIVERED RIGHT TO YOUR DOORSTEP.

WHO’S BEHIND SOCKO?SOCKO IS AN ENERGY DRINK PRODUCT FROM ARIZONA-BASED BLISS BEVERAGE. WITH ITS

CREATION, FOUNDER JORDAN HARWOOD HAS CHANGED THE FACE OF THE ENERGY DRINK

MARKET. SOCKO IS MANUFACTURED AND DISTRIBUTED PRIMARILY THROUGHOUT THE U.S. BY

THE SEVEN-UP BOTTLING AND DISTRIBUTION NETWORK, AND RECENTLY THROUGH THE PEPSI

NETWORK.

ESSENTIALS EVEN THE WEBSITE IS FUN. CHECK IT OUT AT WWW.SOCKOENERGY.COM

WHERE CAN I BUY SOCKO?GO TO WWW.SOCKOENERGY.COM AND CLICK BUY SOCKO.

FREQUENTLY ASKED QUESTIONS



2 SERVINGS PER CAN

ENERGY- 80MG CAFFEINE

- 1000MG TAURINE

- YERBA MATE EXTRACT

- GINSING

- GUARANA

- 100% B6 AND 250%B12

DESIGN- 05 PACKAGING DESIGN AWARD

- PRINT MAGAZINE

- CUTTING EDGE/UNIQUE STYLE

- BOLD/EYE CATCHING LOGO

CARBS- ONLY 14 CARBS WITHOUT BEING A DIET

- HEALTHIER APPROACH TO THE ENERGY CATEGORY.

- ONLY BRAND TO USE A BLEND OF SUGAR AND SPLENDA.

TASTE & INGREDIENTS- VERY LIGHT, REFRESHING TASTE.

- CLEAN, NO BITTER AFTERTASTE.

- COLLEGE CAMPUS SURVEYS HAVE CONTINUALLY

RANKED SOCKO HIGHEST FOR TASTE IN THE ENERGY CATEGORY.

- HINTS OF LIME AND BERRY FLAVOR.

VALUE- 16 OZ CAN

- 8 OZ CANS ARE LOSING MARKET SHARE EVERY YEAR

WHILE THE 16 OZ CAN HAS GONE UP IN SALES EVERY YEAR.

- CONSUMER GETS MORE FOR THEIR MONEY

SOCKO FORMULA AND BENEFITS



2 SERVINGS PER CAN

ENERGY- 80MG CAFFEINE

- 1000MG TAURINE

- YERBA MATE EXTRACT

- GINSING

- GUARANA

- 100% B6 AND 250%B12

DESIGN- 05 PACKAGING DESIGN AWARD

- PRINT MAGAZINE

- CUTTING EDGE/UNIQUE STYLE

- BOLD/EYE CATCHING LOGO

CARBS- ZERO SUGAR

- 1 CARB

- SPLENDA BRAND SWEETENER

TASTE & INGREDIENTS- VERY SIMILAR TO ORIGINAL WITH A HINT OF CITRUS FLAVOR

- CRISP / REFRESHING TASTE

- NO AFTERTASTE

VALUE- 16 OZ CAN

- 8 OZ CANS ARE LOSING MARKET SHARE EVERY YEAR

WHILE THE 16 OZ CAN HAS GONE UP IN SALES EVERY YEAR.

- CONSUMER GETS MORE FOR THEIR MONEY

SOCKO SLIM FORMULA AND BENEFITS



BELOW ARE JUST A RECENT FEW OF THE HUNDREDS OF ARTICLES THAT HAVE BEEN PUBLISHED ABOUT SOCKO IN PRINT AND ONLINE.

PRESS

FORBES MAGAZINESOCKO WAS RECOGNIZED IN FORBES MAGAZINE AS AN UP

AND COMING COMPANY IN THE BEVERAGE INDUSTRY.

BEVERAGE WORLDBEVERAGE WORLD MAGAZINE RECOGNIZED THE NATIONAL

SOCKO MARKETING TOUR.

BEV NETBEVNET RECOGNIZED THE NATIONAL SOCKO MARKETING TOUR.



BRAND EXTENSIONS

HOGAN ENERGYREGULAR AND SUGAR-FREE

WWE RAW ATTITUDEREGULAR AND SUGAR-FREE

SOCKO SQUEEZE



SOCKO ENERGY ATTRACTS BISCHOFF-HERVEY ENTERTAINMENT AND MARKETING / PR EXPERTS BNC (BRAGMAN NYMAN CAFARELLI)

FASTEST-GROWING INDEPENDENT ENERGY DRINK IN AMERICA WILL LEVERAGE STRATEGIC

PARTNERSHIPS TO BOLSTER SOCKO’S SHELF STRENGTH AND BRAND AWARENESS

PRESS RELEASES

NATION’S FASTEST-GROWING INDEPENDENT ENERGY DRINK, SOCKO ENERGY MAKES NATIONAL ASSOCIATION OF CONVENIENCE STORES (NACS) SHOW DEBUT

SOCKO ENERGY UNVEILS NEW FLAVOR; SPECIAL GUEST HULK HOGAN TO PREMIERE “HOGAN

ENERGY POWERED BY SOCKO” AT 2006 NACS® SHOW

NATION’S FASTEST-GROWING INDEPENDENT ENERGY DRINK, SOCKO ENERGY ANNOUNCES PARTNERSHIP WITH WORLD WRESTLING ENTERTAINMENT, INC.

LICENSING AND PROMOTIONAL PARTNERSHIP BETWEEN WWE(R) AND SOCKO ENERGY GIVES WAY

TO NEW PRODUCTS AND GROWTH

HULK HOGAN ANNOUNCES PARTNERSHIP WITH AMERICA’S FASTEST - GROWING INDEPENDENT ENERGY DRINK TO CREATE “HOGAN ENERGY POWERED BY SOCKO”

NEW ENERGY DRINK MAKES GUEST APPEARANCE ON THE TONIGHT SHOW WITH JAY LENO AS HULK

HOGAN CHRONICLES THE DRINK’S DEVELOPMENT ON VH1 HOGAN KNOWS BEST REALITY SHOW...

MAJOR RETAILERS IN U.S. AND ABROAD EMBRACE SOCKO ENERGY AS EXPLOSIVE GROWTH CONTINUES

AGREEMENTS WITH CIRCLE K IN THE WEST AND FRESHCO. IN MEXICO LEAD TO NEARLY A

THOUSAND NEW OUTLETS STOCKING SOCKO AND NEW SOCKO SLIM.

NEW INTEGRATED ADVERTISING CAMPAIGN FOR SOCKO ENERGY LAUNCHES CROSS-COUNTRY MARKETING TOUR

BY BALLOON, BOAT, BUS, BILLBOARDS AND MORE, CONSUMERS READY TO EXPERIENCE COUNTRY’S

FASTEST-GROWING INDEPENDENT ENERGY DRINK...



SALES SUPPORT

PROMOTIONAL VEHICLES

PROMOTIONAL DECALS

POP AND APPAREL



CREATIVE ENTERTAINMENT SERVICES (CES)SOCKO HAS HIRED CES FOR PRODUCT PLACEMENT/INTEGRATION IN POPULAR TELEVISION

SHOWS AND MAJOR MOTION PICTURES- EXAMPLES: SPIDERMAN 3, EVERWOOD, MALCOLM IN

THE MIDDLE. (CES IS THE SAME COMPANY THAT ASSISTED FIJI WATER IN THEIR SUCCESS.)

MARKETING SUPPORT

EVENT MARKETING / SPONSORSHIPS SOCKO SPONSORS MAJOR EVENTS, AND HAS A STREET TEAM THAT WILL TRAVEL TO EVENTS

FOR PRODUCT SAMPLING.

BISCHOFF-HERVEY ENTERTAINMENT (BHE)

SOCKO HAS PARTNERED WITH ERIC BISCHOFF AND JASON HERVEY OF BISCHOFF-HERVEY

ENTERTAINMENT IN AN EFFORT TO BRAND THE COMPANY ON A GLOBAL LEVEL, IN A NON-

TRADITIONAL SENSE. BHE IS RESPONSIBLE FOR SECURING OUR PRODUCT INTEGRATION IN

ROCKY BALBOA, HOGAN KNOWS BEST, AND WILL CONTINUE TO WORK WITH SOCKO TO SEEK

OUT NON TRADITIONAL VENTURES IN THE ENTERTAINMENT INDUSTRY.

BRAGMAN NYMAN CAFARELLI (BNC)CELEBRATING ITS 15TH ANNIVERSARY, BNC EMPLOYS MORE THAN 130 EXECUTIVES IN LOS

ANGELES AND NEW YORK. WITH A CLIENT ROSTER THAT IS COMPRISED OF MORE THAN 100

CELEBRITY CLIENTS, 30 TELEVISION/FILM PROJECTS AND 20+ ENTERTAINMENT COMPANIES,

BNC HAS ESTABLISHED ITSELF AS AN INDUSTRY INSIDER, ABLE TO MERGE REAL ACCESS

WITH INNOVATIVE, EXPERIENTIAL MARKETING -- A PIONEERING VISION THAT HAS FIRMLY

ESTABLISHED THE COMPANY AS ONE OF THE TOP ENTERTAINMENT MARKETING AND PUBLIC

RELATIONS FIRMS IN THE COUNTRY. BNC CONSUMER CLIENTS INCLUDE: SONY COMPUTER

ENTERTAINMENT AMERICA (PLAYSTATION), GENERAL MOTORS, T-MOBILE, TOM JOYNER’S

REACH MEDIA INC., ACADEMY OF COUNTRY MUSIC, MAGIC/ADVANSTAR AND JORDAN (NIKE).

HOGAN KNOWS BEST A HIT VH1 TELEVISION SERIES BROADCAST WORLDWIDE. SOCKO WILL BE FEATURED AS THE

ENERGY DRINK OF CHOICE BY THE LEGENDARY HULK HOGAN.

SOCKO ENERGY TOURSOCKO HAS WRAPPED A MOTOR HOME AND HOT AIR BALLOON TO GO ON A CROSS COUNTRY

MARKETING BLITZ. THE ENERGY TOUR WILL SPEND 30 DAYS IN KEY MARKETS SUCH AS

ARIZONA, COLORADO, UTAH, WASHINGTON, OREGON AND NEVADA. SOCKO WILL HAVE A

PRESENCE AT ALL MAJOR EVENTS IN EACH MARKET THROUGHOUT THE TOUR. THERE WILL BE

NO DOWN TIME, SOCKO WILL BE SUPPORTING OUR RETAIL LOCATIONS AND DISTRIBUTORS

WITH LOCATION SAMPLING WHEN WE AREN’T PARTICIPATING IN EVENTS.

MASS MEDIA

SOCKO HAS SET ASIDE A LARGE MARKETING BUDGET TO SUPPORT OUR GRASS ROOTS

MARKETING EFFORTS FOR ALL OF OUR MARKETS. WE WILL BE PURCHASING AND PROMOTING

SOCKO THROUGH VARIOUS MEDIA IN ALL OF OUR MARKETS THAT INCLUDE.

- VIRAL MARKETING

- BUS / RV WRAPS

- ONLINE ADVERTISING

- NON TRADITIONAL ADVERTISING

- Street Team

- Print & Billboard

- Radio

- Co-op marketing with media outlets



DISTRIBUTION

ALASKA MEXICO JAPAN

CURRENT MARKETS

UPCOMING MARKETS

NATIONAL DISTRIBUTORS KALIL (7UP) AZ, PORTIONS OF NM, AND TX

ALL-AMERICAN (7UP) OK, KS

NEW AGE BEVERAGE CO

ADMIRAL, M&M (7UP) UT, AK

COLUMBIA (7UP) OR, WA

DPSU OF RENO RENO, NV

BIG SKY DISTRIBUTING KS, MO

DPSU BOTTLING GROUP WA

ADMIRAL (PEPSI) WY, MT, SD, UT, AK, ID

XL BEVERAGE PA

XL BEVERAGE NJ

J&L AMERICAN NY

INTERNATIONAL DISTRIBUTORS E&I INT. / JAPAN

FRESHCO / MEXICO



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