DEVELOPMENT PRESENTATION

February, 2012

PART 1

THE SOFITEL BRAND

PART 2

SOFITEL PRODUCT & SERVICES

PART 3

THE SOFITEL COLLECTION OF ADDRESSES

PART 4

SOFITEL EXPERTISE AND PERFORMANCE

AGENDA

PART 1. THE SOFITEL BRAND

Sofitel Legend Amsterdam The Grand Sofitel Buenos Aires Sofitel Paris Le Faubourg

FRENCH ART DE VIVRE IS ABOUT BLENDING

Fashion Luxury accessories Wines

Perfumes Gastronomy Jewellery

5

FRENCH ART DE VIVRE IS ABOUT BLENDING

6

SOFITEL MISSION

BE THE SYMBOL OF FRENCH ELEGANCE

IN LUXURY HOSPITALITY AROUND THE WORLD

7

YOU DONT NEED TO BE FRENCH TO PERFORM FRENCH ELEGANCE

FRENCH ELEGANCE IS ABOUT BLENDING THE BEST OF FRENCH ART DE VIVRE WITH THE

LOCAL REFINEMENT

INTERNATIONAL DESIGNERS REINTERPRETE FRENCH ICONES AND STYLES

Sofitel Guangzhou Sunrich

8

A COLLECTION OF ADDRESSES

Beijing London Los Angeles

Cartagena Buenos Aires

Moorea Resort Munich Aswan

OVER 120 ADDRESSES IN PRIME LOCATIONS IN 40 COUNTRIES

9

OUR EMPLOYEES ARE SOFITEL AMBASSADORS

Chef Clefs dOr Concierge InspiredMeetings Concierge

Spa Ambassador Hotel Ambassadors Spa Ambassador

OVER 25.000 AMBASSADORS SERVING OUR GUESTS EVERY DAY AROUND THE WORLD

10

WE HOST INTERNATIONAL LEISURE & BUSINESS GUESTS

Business Families Leisure

Honeymoons Business Social

Special events Meetings Weddings

ALMOST 80% OF INDIVIDUAL GUESTS (50% BUSINESS / 50% LEISURE)

11

WE OFFER PERSONALIZED SERVICES

SOFITEL OFFERS A COUSU MAIN SERVICE

12

SOFITEL LUXURY HOTELS WHERE LIFE IS MAGNIFIQUE

Advertising campaign

13

THE SOFITEL BRAND

A SOFITEL DESIGN

BOUTIQUE HOTEL

A COLLECTION OF WORLD CLASS HOTELS

WHERE FRENCH ART DE VIVRE MEETS LOCAL CULTURE REFINEMENT

A SOFITEL LEGENDARY

PALACE HOTEL

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THE COMPETITORS

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COMPARISON TO OTHER LUXURY BRANDS

MODERNITY / TRENDY

CONTEMPORARY TRADITION / HERITAGE

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PARTNERSHIPS WITH OTHER LUXURY BRANDS

and more

MyBed & Yves Delorme Herms Bose

Lacoste Bernardaud Lentre

Clarins LArtisan Parfumeur 5 Mondes

OVER 20 LUXURY BRAND PARTNERS IN VARIOUS FIELDS

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PART 2. SOFITEL PRODUCT & SERVICES

Sofitel Melbourne On Collins Sofitel Munich Bayerpost Sofitel Chicago Water Tower

CULTURE & EVENTS

DESIGN & INNOVATION

GASTRONOMY & WINE

Sofitel Vienna Stephansdom Sofitel Dubai Jumeirah Beach Fashion Stills

THE SOFITEL THREE DIMENSIONS

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DESIGN & INNOVATION

SOFITEL FOCUSES ON WELL-KNOWN INTERNATIONAL DESIGNERS AND ARCHITECTS,

BOTH FOR NEW HOTELS AND MAIN RENOVATIONS :

AND ALSO: JEAN-PAUL VIGUIER, ANTOINE PINTO AND PATRICK NORGUET, KARIM CHAKOR,

JACQUES GRANGE, PIERRE-YVES ROCHON

Sybille de Margerie Sofitel Legend Amsterdam,

Sofitel Legend Aswan

Kenzo Takada Sofitel So Mauritius

Didier Gomez Sofitel Rabat Jardin des

Roses

Jean Nouvel Sofitel Vienna Stephansdom

Andre Putman Sofitel Paris Arc de Triomphe

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DESIGN & INNOVATION

Chicago / Jean-Paul Viguier Rabat / Didier Gomez Brussels / Antoine Pinto

Aswan / Sybille de Margerie Essaouira / Didier Gomez

Los Angeles / Glenn Pushelberg & George Yabu

Cairo / Pierre-Yves Rochon

Vienna / Jean Nouvel

Lyon/ Patrick Norguet

INTERNATIONAL DESIGNERS FOR KEY INTERNATIONAL DESTINATIONS

22

GASTRONOMY & WINE

THE FRENCH FLAIR FOR FOOD & WINE

THE BREAD RITUAL: ONE OF THE BEST BREADS IN TOWN THE BASKET BREAKFAST RITUAL: BEST VIENNOISERIES IN TOWN THE PATISSERIE RITUAL: TROLLEY OF PARISIAN PASTRIES THE CHEESE RITUAL: A SELECTION OF ICONIC FRENCH CHEESE THE WINE RITUAL & WINE FLIGHT: A UNIQUE WAY TO DISCOVER THE GRANDS CRUS

23

CULTURE AND EVENTS

SOFITEL CELEBRATION OF LITERATURE, GASTRONOMY, FASHION OR MUSIC

CULTURE AS A MEANS OF PRIVILEGED EXPRESSION OF THE BRAND, ACTING AS A LINK BETWEEN ITS ADDRESSES, COUNTRIES AND CONTINENTS.

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3 DIMENSIONS MAGNIFYING THE 5 SENSES

THROUGHOUT THE DAY, UNIQUE ATTENTIONS FOR GUESTS TO EXPERIENCE THE FINEST OF FRENCH ART DE VIVRE AND THE BEST OF LOCAL REFINEMENT

TouchMyBed TM Experience HearingBose systems TasteHaute Gourmandise

SmellOriginal Fragrances SightCandles Rituals

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THE SOFITEL COLLECTION OF ADDRESSES

Sofitel Los Angeles Sofitel Legend Metropole Hanoi Sofitel Rabat Jardin des Roses

PART 3.

FAADES MAGNIFIQUE FACES

INTERNATIONAL DESIGNERS

ICONIC

FROM HERITAGE TO AVANT-GARDE STYLE

STYLISH

ARTFULLY BLENDING IN THE

ENVIRONMENT

From Heritage to Avant-Garde style Artfully Blending in the Environment

Hanoi Los Angeles

Marrakesh

Chicago

Paris Munich

Buenos Aires Aswan Paris Cartagena

Amsterdam Beijing London

Essaouira

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LOBBIES THE ART DE RECEVOIR

FLUIDITY

SERENITY VIVACITY

LARTISAN PARFUMEUR

INTIMACY

Welcoming World Voyageurs In French inspired decor

Paris Munich Amsterdam

Dubai Cairo Buenos Aires Guangzhou

Beijing London

Marseilles Paris Hano Xian

Lyon

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ROOMS DIVE INTO MyBed

THE BEST OF SLEEP ELEGANT SPACES TO

LIVE

COCOONING

HARMONY

WELCOMING

CONNECTING

YVES DELORME

BOSE

The Best of Sleep Elegant Space to Live

Rabat Fez Munich

Essaouira Amsterdam Brussels Guangzhou

Paris Hua Hin Melbourne

Hanoi Paris Moorea French Polynesia Mauritius

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SOFITEL WELL-BEING BEDROOM

STANDARD SIZE

30 to 35 sqm for a classical room

BATHROOM Salle de Bien

minimum of total room area

MyBed area

of total room area

LOUNGE area (Sofa and table)

of total room

So Mauritius

Sofitel Paris Le Faubourg

MyBed

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BATHROOMS SALLE DE BIEN

SPACIOUS 5 SENSES

EXPERIENTIAL

THEATRICAL

LUMINOUS

ERGONOMICAL

YVES DELORME

HERMES

Feel Energized & Revitalized Be Peaceful & Beautiful

Rabat

Xian Mauritius

Hanoi Los Angeles Amsterdam Paris

Marseilles Amsterdam London

Paris

Munich Beijing London

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SOFITEL So FIT and So SPA

EFFICIENT

AESTHETIC

LACOSTE HOLISTIC

Lyon

Lyon Cairo

Rabat

Hambourg

London Essaouira Hanoi

Mauritius

London London

London

CARITA

CINQ MONDES

CLARINS

COSMETOLOGY

So SPA Rejuvenating World Traditions

with French cosmetology

Los Angeles

So FIT Work Hard, Play Hard Feel Good, Look Good

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RESTAURANTS THE TASTE OF BON GOUT

SIMPLICITY AUTHENTICITY

CONNECTIVITY QUALITY

BERNARDAUD

LENTRE

Revisiting & Discovering World Tastes Reconciling Healthy & Savoury Beautyfood

Lyon Hanoi Mauritius

Paris Buenos Aires Cairo Chicago

Luxembourg Beijing Paris

Paris Nanjing Al Khobar Amsterdam

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BLENDING

BARS EVERYBODY SAYS BONSOIR

FOODING

SHARING

DISCOVERING

CELEBRATING SPARKLING

Cocktail of Design Mix of Emotions

Chicago Brussels Rabat

Luxembourg Shanghai Cairo Marseilles

Hanoi Manila Los Angeles

Agadir Paris Budapest Strasbourg

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MEETINGS TAILOR-MADE EVENTS

EFFICENCY PERSONALIZATION

HOLISTIC CELEBRATION

EVENTS

TECHNOLOGY

Inspired by You Staged by Us

Mauritius Hanoi Paris

Shanghai Munich Beijing

Berlin Cartagena Luxembourg

Cairo Marseilles Beijing

Vienna

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EXECUTIVE OFFERMORE THAN A LOUNGE, A CLUB

MORE THAN A LOUNGE OR A

FLOOR

ALL EXECUTIVE FLOOR FEATURES

HOLISTIC PERSONALIZED

BUTLER

WINE TASTING

INTIMACY

Tailor-made service Exclusive animations

Bangkok Rio Mumbai

Melbourne Mumbai Bangkok Sommelier

Champagne Tasting Unique moments Melbourne

Personalized service Melbourne Taste of Bon Got Art de recevoir

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LEISURE MAGNIFIQUE RESORTS

CULTURAL NATURAL

CONVIVIAL

OUTDOOR &

CULTURAL

ACTIVITIES

WELLNESS & RELAXATION

Making Life Magnifique from Dawn to Dusk

Agadir Moorea Mauritius

Angkor Essaouira Aswan Fidji

Mauritius Porticcio

Guaruja Bora Bora Shanghai Buenos Aires

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SOFITEL NETWORK EVOLUTION

Rebranding

60

204

2006

Closing

52 Opening

29

121

2010

New Projects

30

151

2015 REPOSITIONING

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INTERNATIONAL NETWORK

Hanoi

Manille

New York

Macau

Washington Alger

Montreal

Krabi Malabo

Bangkok

Rio de Janeiro

Phnom Penh

Los Angeles

Buenos Aires

Miami Mumbai

Chicago

Philadelphia

Minneapolis

Sao Paulo Guaruja

Cartagena Bogota

MOROCCO Rabat Marrakech Agadir - Essaouira -

Fez

EUROPE

London Amsterdam Paris Lyon Marseille Dijon Quiberon Biarritz Porticcio Brussels Berlin Munich

Warsaw Sopot Wroclaw Budapest Hamburg Vienna Strasbourg Luxembourg Rome Lisbon Athens

Maurice

Ashgabat

Angkor

CHINA

Hangzhou Nanjing Shanghai Suzhou Ningbo Qingdao Beijing Harbin

Chongqing - Jinan Chengdu Xian - Zhengzhou - Dongguan Boao

Fiji

Broadbeach

Brisbane

Melbourne Sydney

Tahiti Moorea

San Francisco

Bora Bora

Hua hin

Queenstown

MIDDLE EAST

Abu Dhabi - Al Khobar Aswan Cairo Luxor

Alexandria Taba Beirut - Barhain Dubai

40

BRAND NEW ADDRESSES

Sofitel Vienna Stephansdom Sofitel Legend Old Cataract Aswan Sofitel Essaouira Mogador

Sofitel Manama Zallaq Thalassa Sea & Spa

Sofitel Guangzhou Sunrich Sofitel Phnom Penh Phokeethra Sofitel Mumbai BKC

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REFURBISHED ADDRESSES

Sofitel Paris Le Faubourg Sofitel London St James Sofitel Munich Bayerpost

Sofitel Bora Bora Marara Beach and Private Island

Sofitel Buenos Aires Sofitel Marseille Vieux Port Sofitel Bruxelles Le Louise

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UPCOMING ADDRESSES

Sofitel Bangkok Sukhumvit Sofitel Montevideo Carrasco Sofitel Shanghai JingAn

Sofitel Abu Dhabi Corniche Sofitel So Bangkok Sofitel Agadir Thalassa Sea&Spa Sofitel Casablanca

And more

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PART 4. SOFITEL EXPERTISE AND PERFORMANCE

Sofitel Vienna Stephansdon Sofitel Cartagena Santa Clara Sofitel Wanda Beijing

ACCOR: LEADER AND 100% HOTEL GROUP

With 4,400 hotels in the world, a unique brand portfolio spanning all segments from luxury to economy, Accor has a leadership position on 4 continents.

Since 1967, Accor has grown to employ over 145,000 employees with 2011 total sales of approximately 6,1bn.

North America 22%

South America 6%

Rest of Europe 25%

Asia Pacific 17%

Africa Middle East 5%

France 25%

Accor Global Network (number of rooms)

Figures: As of December 2011

46

ACCORS GLOBAL DISTRIBUTION SCHEME (TARS)

TARS

AVAILABILITIES FARES

DESCRIPTIONS PICTURES ROOM

TYPES SALES CONDITIONS

PHONE AND EMAILS

6 call centers covering all continents 13 languages 24/24 & 7/7

SALES

34 sales offices 700 sales persons

ACCORHOTELS.COM BRANDS.COM

13 brand websites 12 languages

DISTRIBUTORS

American Express, Carlson Wagonlit Travel, Expedia, Travelocity, Priceline, Trip advisor, Tui Group, Thomas Cook, Kuoni, First Choice

INFRA-HOTEL

EACH HOTEL IS A DISTRIBUTOR OF OTHER HOTELS WITHIN THE GROUP

40% OF TARS CONTRIBUTION

FOR SOFITEL (% of Sofitel Room revenue generated by TARS)

+ 21% OF TARS CONTRIBUTION

FOR SOFITEL VS 2010

Figures: As of December 2011

47

TRAVEL ACCOR RESERVATION SYSTEM (TARS), A COMPETITIVE ADVANTAGE FOR SOFITEL

+40% IN 2011, 40% OF SOFITEL ROOM REVENUE CAME

THROUGH ACCOR RESERVATION SYSTEMS VS 2010 (% of Sofitel turnover generated by TARS)

+ 23 % ADR PREMIUM ON TARS ADR

VS DIRECT HOTEL ADR IS 23%

Source: 2011 Tars (Accor Centralised Distribution System) results

DIRECT HOTEL ADR

TARS ADR

+ 23%

Web

20%

Emails &

Calls 9%

GDS &

Partners 11%

Direct Hotel

60%

40%

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www.accorhotels.com

33% of Sofitel online business

12 languages

775 M Turnover

90 M Unique visitors

Top web customers :

- France 40%

- Germany 8%

- Brazil : 8%

- Australia : 7%

www.sofitel.com

Dedicated hotel websites

Truly international : Top Web Customers

- US 23%

- UK 15%

- France 9%

- Asia 8%

- Germany 6%

SOFITEL WEB REVENUE GREW BY 33% VERSUS 2010

ACCOR & SOFITEL WEBSITES

Social Media

- FACEBOOK

Brand account : with 43 700 Fans

Hotel accounts

30 dedicated hotel accounts in 5 continents

- YOU TUBE

Brand account with hotel and brand vidos

- FLICKR

Displaying the best visuals

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A|CLUB: ACCOR MULTIBRAND & WORLDWIDE NEW LOYALTY PROGRAM

241.7 millions SPENT BY CARD HOLDERS

WITHIN SOFITEL PROPERTIES IN 2011

8.3 millions OF A|CLUB MEMBERS AS

OF DECEMBER 2011 (LAUNCH IN SEPT. 2008)

201 AVERAGE TICKET IN A SOFITEL FOR A|CLUB

MEMBERS

Figures: As of December 2011

A|Club members country of residence

Asia

14%

Pacific

8%

France

13%

UK & IE

14% Germany

7%

Rest of Europe

20%

Other

4%

North America

6%

South America

14%

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SOFITEL BUSINESS MIX

Split by category of client as of Dec 11 YTD

INDIVIDUAL CLIENT FIRST

A chosen focus on individual clients representing 75% of total Sofitel guests

TARGET : A BALANCED INDIVIDUAL CLIENTS MIX

Sofitel aims at having a balanced mix between business and leisure individual clients

Today, business clients account for 57% of Sofitel individual clients

75% OF SOFITEL GUESTS

ARE INDIVIDUAL CLIENTS

Business individual

38%

Leisure individual

37%

Leisure group 6%

Business Group 19%

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GLOBAL SALES MANAGING STRATEGIC & KEY ACCOUNTS FOR SOFITEL

LEISURE Individuals & Groups BUSINESS Individuals & Groups

TRAVEL AGENCIES ONLINE TRAVEL AGENCIES CONVENTION

65,000 Accounts 500,000 Contacts

Incl. Specific Luxury Accounts

52

SOFITEL RevPAR EVOLUTION

Sofitel WW First Quarter 2009 to Fourth Quarter 2011 - variances by quarter

FROM A RELATIVELY LATE RECOVERY OF THE PREVIOUS CRISIS

TO AN EARLY RECOVERY SINCE END 2009, THANKS TO THE BRANDS REPOSITIONING STRATEGY

53

-12%

+7%

+17%

+16%

+11%

+10%

+10%

+9%

+3%

-18%

-14%

-4%

2009Q1

2009Q2

2009Q3

2009Q4

2010Q1

2010Q2

2010Q3

2010Q4

2011Q1

2011Q2

2011Q3

2011Q4

2009

100

REVPAR VARIANCES BY QUARTER VS LAST YEAR

2011

143 2009: Index 100

94% OF GUESTS WERE EITHER SATISFIED OR TOTALLY SATISFIED

BRAND STANDARDS

EXEMPTIONS

SELF ASSESSMENTS

GUEST SATISFACTION

ACTIONS PLANS MYSTERY VISITS

2.042 Brand Standards adapted hotel by hotel,

On Demand Self Assessment (quarterly complete review),

Continuous analysis of compliancy trends,

2,5 days mystery visit per year,

Set up and follow up of actions plan from Hotel department to Corporate,

Daily on line Guest Satisfaction Survey

94% OF GUESTS WERE EITHER

SATISFIED OR TOTALLY

SATISFIED WHEN STAYING AT

SOFITEL HOTELS

54

STRONG WORLDWIDE PR COVERAGE

Global PR Results from 2009 to 2011

(December YTD)

7560 11000

13000 12000

35000 39000

0

10000

20000

30000

40000

2009 2010 2011

Nb articles Ad equivalent value (K)

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21 SOFITEL RANKED IN THE CONDE NAST TRAVELER US READERS CHOICE AWARDS

Sofitel Chicago Water Tower Sofitel Washington DC Lafayette Square

Sofitel Montral Sofitel Sydney Wentworth

Sofitel Queenstown Hotel & Spa Sofitel Cartagena Santa Clara

Sofitel Buenos Aires Sofitel Angkor Phokeethra Golf & Spa Resort

Sofitel Forebase Chongqing Sofitel Wanda Beijing

Sofitel Shanghai Hyland Sofitel Legend Metropole Hanoi Sofitel Xian on Renmin Square

Sofitel Cairo El Gezirah Sofitel Fs Palais Jama

Sofitel Munich Bayerpost Sofitel Budapest Chain Bridge5

Sofitel Rome Villa Borghese Sofitel London St James Sofitel London Heathrow

Sofitel Forebase Chongqing

180 KEY AWARDS as of

December 2011

Travelers Choice 2011

Softer Brussels Europe

Sofitel Hamburg Alter Wall

Sofitel Munich Bayerpost

Sofitel Washington DC Lafayette Square

2011 Tripadvisor Certificate of Excellence: 58

Hotels awarded

2007 : 30 awards 2008 : 60 awards 2009 : 90 awards 2010: 100 awards

Top 500 World Best Hotels 2011

Sofitel Chicago Water Tower

Sofitel Washington DC Lafayette Square

Sofitel Buenos Aires Arroyo

Sofitel Legend Metropole Hanoi

Sofitel Fes Palais Jamai

Worlds Best Hotel Spa Award 2011

Sofitel Queenstown Hotel & Spa

Best City Hotels in Asia

Sofitel Legend Metropole Hanoi - #3

The 41 Places to Go in 2011

Sofitel Grand Sopot

Top 500 Hotels

Sofitel New York

Sofitel Brussels Le Louise

Sofitel Legend The Grand Amsterdam

Sofitel Dubai Jumeirah Beach

Sofitel Gold Coast

Sofitel Lisbon Liberdad

Sofitel Mauritius Imperial

Sofitel Munich Bayerpost

Sofitel Wroclaw Old Town

Worlds Best City Hotels

Sofitel Legend The Grand Amsterdam

Sofitel Legend Metropole Hanoi

Best urban spa in Asia

Sofitel Legend Metropole Hanoi

Sofitel Legend The Grand Amsterdam

Sofitel Marseille Vieux Port Sofitel Rome Villa Borghese

Best city hotel Sofitel Legend Metropole Hanoi

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ADVERTISING CAMPAIGN

57

SOFITEL MUNICH BAYERPOST, GERMANY

RevPAR Index 118

SOFITEL LONDON ST JAMES, UK

RevPAR Index 117

SOFITEL PARIS LE FAUBOURG, FRANCE

RevPAR Index 120

FEW FIGURES & RESULTS: ROLLING RevPAR INDEX AS OF DECEMBER 2011

EUROPE & MIDDLE EAST

SOFITEL JUMEIRAH BEACH RESORT, DUBAI

RevPAR Index 108

SOFITEL LISBOA LIBERDAD, PORTUGAL

RevPAR Index 145

SOFITEL LEGEND THE GRAND AMSTERDAM, NETHERLANDS

RevPAR Index 140

(source: STR / MKG)

58

FEW FIGURES & RESULTS (STR RESULTS AS OF DECEMBER 2011)

SOFITEL NEW YORK, USA

RevPAR Index 115

SOFITEL WASHINGTON DC LAFAYETTE SQUARE, USA

RevPAR Index 124

SOFITEL MONTRAL GOLDEN MILE, CANADA

RevPAR Index 119

SOFITEL RIO DE JANEIRO COPACABANA, BRAZIL

RevPAR index 112

SOFITEL SHANGHAI SHESHAN ORIENTAL, CHINA

RevPAR Index 126

SOFITEL LEGEND METROPOLE HANOI, VIETNAM

RevPAR Index 187

REST OF THE WORLD

(source: STR / MKG)

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EMBARK ON A MAGNIFIQUE VOYAGE WITH SOFITEL

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