softacell raw material optimization by glocell oy
DESCRIPTION
New software for pulp sales, paper makers and board manufacturers to optimize raw material and energy. Easy quality vs. cost optimization.TRANSCRIPT
Furnish Solutions
We provide fibre and
paper furnish solutions to pulp and paper
industry
world wide
GloCell Oy
Tekniikantie 2F
02150 Espoo
Finland
SoftaCell
Marketing material
The Game Play
• As new capacity is created globally, the cost curve flattens
• The flexibility to optimize raw materials, operations and quality has a greater
significance on where you stand on the flattened curve
Price
-$5/ton
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Volume
-$5/ton
What do you need to success in global markets?
• Product quality • Optimization to achieve ’good enough’ products
• Softness, brightness, load demands…
• Sustainability • Certified wood/other materials
• Weight, material usage
• Recycled materials
• Energy use
• Product price • Best price all the time when raw material and
production cost varies.
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Quality Window vs. Cost Window
Time
Performance range that customers can utilize or absorb
The optimized quality vs. cost ratio changes all the time!
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GloCell business
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Example of fibre baskets HW
Relative fiber length and fiber width
Relative
cell wall
thickness
Sugar maple
Red maple
Silver maple Betula
pendula
Betula
pubescens
Trembling
aspen
Bigtooth
aspen
American
beech
Yellow
birch
White
birch
Paper
birch
River
birch White
oaks
Balsam
poplar
Southern red
oaks
Yellow
poplar
Sweetgum
True
hickories
White
ash
Green
ash
Sycamore
Magnolia
(Sweetbay)
Eucalyptus
grandis
Eucalyptus
urophylla
Eucalyptus
nitens
Eucalyptus
saligna
Eucalyptus
globulus
Eucalyptus
tereticornis
Acacia
mangium
Gmelina
arboreae Eastern
cottonwood
Acacia
grassicarpa
strength
opacity
refinability
smoothness
bulk
formation
Indonesia
Northern US,
Canada high
aspen pulps
Northern US
Northern US
High maple
pulps
Scandinavia
Brazil
Chile,
Portugal,
Spain
Deep south US
0.6-0.8mm
<20μm
0.8-1.0mm
20-30 μm
>1.0mm
>30 μm
MTH
Indonesia >6 μm
4-6 μm
2-4 μm
Mid south US
High oak pulps Global palette of fibers
Example of fibre baskets SW
Relative fiber length
Relative
cell wall
thickness
Douglas fir
Loblolly
pine
strength
opacity
refinability
smoothness
bulk
formation
Western
red cedar Scotch pine
Norway
spruce
Sitka spruce
White spruce
Engelmann
spruce
Lodgepole
pine
Ponderosa
pine
Grand fir
Western
larch
Eastern
hemlock
Western
hemlock
Subalpine
fir
Black
spruce
Red
spruce
Red
pine
White
pine
Balsam fir
Slash
pine Longleaf
pine
Shortleaf
pine
Radiata pine
Scandinavian
and Russian
West Coast BC
Southern US
BC Interior
Maritime
province and
Quebec
Main range
Rockies,
Plains and
Western
Ontario
Chile, New
Zealand
® GloCell
Jack
pine
2.0-3.3mm 2.5-3.5mm >3.5mm
>8 μm
5-8 μm
3-5 μm
Virginia
pine
An example: What influences runability?
Wood fiber
properties
Pulp fiber Pulp fiber
properties properties
Fiber network Fiber network
properties properties
Paper Paper
properties properties
End use End use
requirements requirements Tree Stand
Macro environment
Bonded area Bonded area
Unbonded area
Fiber strength
Spec. bond strength
Fiber length
Runability
Printability
Softness
CWT
Fiber length
MFA
CW
Vessels
Parenchyma
Conformability Conformability
Fibers/g
Fiber cutting
Fibrillation Fibrillation
Fiber damage
Tensile strength Tensile strength
Tear strength Tear strength
In plane tear
strength
Density Density
Bulk
Surface Surface
smoohtness smoothness
Air resistance Air resistance Additive retention
Growth rate
Age
Species
Competition
Habitat type
Genetic
background
Rain
Temperature
Soil type
History
Opacity Fiber length
CWT
MFA
One needs to understand the affects of these arrows in
order to know why something happens!
© GloCell Oy 2007
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What type of pulp is needed for each PM?
These targets can be achieved if one knows how to control the principal components (factors) contributing to these properties!
Process optimization Raw material control
Correct targeting (quality and cost)
High tensile?
High tear? Opacity?
Smoothness?
Porosity?
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GloCell Innovation
Innovation is combining “old things” in a new way
Software
Fiber Knowledge Modeling
Monetary Tools
We have to offer a unique business proposal that brings value through combination of these four knowledge areas
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What is needed and not?
• Easy to use tool that is accurate
• Possibility to “play around” with alternative solutions
• Easy optimization alternatives
• Flexible updates by the supplier
• Not just another software
• Not complicated models that will need special dedication to understand
• Not too expensive and extensive, but useful
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SoftaCell
• SoftaCell is a program developed into paper, board and tissue makers, but also to the brand owners to optimize their products to achieve the best quality with the most economical and sustainable way.
• The program is built to use multivariable optimization to get the best results in given quality frames. You can optimize either material quantity, material and fixed costs, energy demand, softness potential, the use of certified materials or other variable cost and quality characters of your product. SoftaCell is always tailored to each customer based on your business demands and features needed.
• Using SoftaCell you will save time and money when you can simulate the effect of different raw material combinations in minutes without time and money consuming in situ test trials. That is why you also have all your raw materials and products in it.
• SoftaCell has proven its benefits also in sales and marketing, when you can show the benefits of using your product clearly with figures and quality attributes to your customers.
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Input of end quality parameters
• It’s easy to enter all the needed quality
parameters into the software for the end use
requirements
• Depending on the existing data you can use the
laboratory data mixtures as targets and if there
is a quality data available also paper machine
specific modelling is possible
• The key is to compare current situation with the
changes, not to find “absolute truth”
• Optimization tools help to find the most cost
effective way to reach the target quality in
primary properties in limits of other quality
properties
• It is easy to concentrate in one or two quality
factors, but with SoftaCell the optimization can
be done with multiple quality factors without a
fear of loosing performance in the unwanted
places
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Creating the Furnish Mixture
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Then you go to the real thing: Furnish mix
optimization
You usually have different types of machines and/or
grades in the database
Fillers and Chemicals Included
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Here as an example of comparison between PCC and Kaolin. All other fiber mixes are the same!
Multivariable Optimization Button!
All quality parameters can be seen for the both mixtures in Table or Picture.
For optimization Min and Max accepted
values can be entered
The Quality Comparisons
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Machine Parameters and Prices of Raw Material
can be Entered Flexibly
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The Quality and Cost Optimization
In this case MIX #2 shows a significant 9,69 € / ton
savings.
The quality figures can also be optimized
separately.
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Board Optimization
• The board structure is created from furnish mixes
• In this case a 3-layer structure in presented
• Easy comparison • Grammages included
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SoftaCellTM
Quality vs. Cost optimization from Paper to Board!
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Raw material
mix
All needed
quality
parameters
Cost
optimization
Customer service
• Training • We offer always training session to our new
customers and full manual to help new users.
• User support • If any problems occurs, our customer service
will answer to your questions and can help users online around the world.
• Easy updates • SoftaCell update service will make possible
online updates for all the users simultaneously every time when new data or software features are available
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• Security • All customer information is kept in
highly secured server.
• Only registered users have access
into server location and credentials
to use the program or data.
• Unregistered use is made impossible
• User registry control is always
tailored with customer.
GloCell Credentials
GloCell Furnish Optimization Tool in use in cost and quality
optimization of tissue papers.
2008 -
Mechanical pulp development with new raw material.
2006
Provider of printing paper grade optimization for Södra pulps.
2005 - 2006
Provider of runability aid for coated woodfree paper
machine. Through optimized strength lowered costs and
stable quality. 2005 -2006
Provider of specialist and mathematical services for board
development.
2009 -
GloCell Pulp Benchmarking and Furnish Optimization Tool in use.
2008 -
Provider of modeling and mathematical services for research & development.
2010
Estimation of business potential of new forest industry products and their production methods in early
state of research.
2010 -
Advise on use of different fibres in the softwood pulp production and tailoring pulps to customers.
2006
Pulp Benchmarking and Furnish Optimization Tool for a magazine
paper machine to optimize paper quality and costs.
2010
CONFIDENTIAL
KEMIRA
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Furnish Solutions
We provide fibre and
paper furnish solutions to pulp and paper
industry
world wide
GloCell Oy
Tekniikantie 2F
02150 Espoo
Finland
Let’s meet and discuss more
GloCell Oy
Hanna Kalanne
Managing Director
+358 41 501 5944
Jari Aittakari
Consulting service
+358 458588300
Juhani Lehtonen
Chairman and Founder
+358 50 4116137 23