softex promotion agency for brazilian software excellence
TRANSCRIPT
SOFTEX – PROMOTION AGENCY FOR
BRAZILIAN SOFTWARE EXCELLENCE
Outsourcing Initiatives
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SOFTEX´S Profile
Non profit organization
Active in the market for the last 12 years
Top mandate is to help promote Brazilian´s Excellence
in Software where there are potential markets around
the world
Also serves as liason between government, academia
and private sector
26 regional agents in 21 cities
1300 IT member companies
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SOFTEX´S Focus
Start up companies support
Funding
Consulting & Training
Quality Improvement
Business Generation
PSI-SW – National Integrated Project for
Export of Brazilian Software and IT
Services
SOFTEX – PROMOTION AGENCY FOR
BRAZILIAN SOFTWARE EXCELLENCE
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Background
Partnership with APEX – Brazilian Export Promotion
Agency
Main objectives: Generate leads & Branding
Work with a vertical approach
Help companies organize their portfolios
Almost 100 companies are currently qualified
Initial investments have totaled $ 30 million
Aviation
Education
Energy
Finance
ERP
E-government
Health
Security
Telecom
Outsourcing
Electronic Games
Current Verticals
1st Priority
USA
Mexico
Current Markets(defined by companies)
2nd Priority
Portugal
Spain
Germany
South Africa
Angola
Japan
China
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Outsourcing Group
Events in Brazil
Futurecom
CIAB
Buyers Delegation Project
Other initiatives
International Events
Gartner ITXpo – US
Gartner ITXpo - Japan
Gartner Outsourcing
Mid-Size Enterprise
Market Study
Competitive Analysis of the US
Market
Focused Corporate
Approach
Selected multinationals to
leverage from value chain
partnerships, sell services and
estimulate creation of captive
centers
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Why is Brazil Competitive?
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Brazil and the Rest of the World
Australia
Russia
USA
BrazilChina
Japan
Bangladesh
Nigeria
Pakistan
Indonesia
Canada
France
GermanyItalia
Spain
Mexico
South Korea
Netherlands
India
UK
Countries with area
> 4 million km²Countries with population
> 100 million
Countries with GDP
> US$ 500 billion
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Diversified Economy
Over 30 strong industries
29,3 %
12,3 %57,6 %
1,9 %
Basic ProductsSemi-manufacturedManufacturedSpecial Operations
Diversified Exports Portfolio
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Increasing Integration to Global
Trade
Brazil is :
– The 5th largest population in the world,
– The 11th largest economy in the world,
– The 4th largest aircraft manufacturer in
the world,
– The 8th largest automotive manufacturer
in the world.
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Increasing Integration to Global
Trade
Brazil has:
– The 2nd largest commercial air fleet in the world,
– The 2nd largest agriculture vehicles market in the world,
– The 3rd largest market for TV sets in the world
– And the consumer may choose from:
– 450 different car models.
– 87 different typs of tomato sauce.
– 120 different brands of beer
– 180 different tennis shoes models
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Software solutions and IT servicesBrazil’s competitive advantages - Sustainability
Brazil is a stable
economy since
1994
Qualified demand
Strong domestic
market
Multi cultural
diversity
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Software solutions and IT servicesBrazil’s competitive advantages - Sustainability
The most representative multinationals are present in Brazil
Qualified
demand
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Software solutions and IT servicesBrazil’s competitive advantages - Sustainability
Multi cultural
diversity
Easy understanding and adaptation to any culture
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GartnerBrazil: strong points as a source of global IT
services
Trained professionals
Extremely flexible and adaptable task force
Good fine tuning with the client
Creativity, easy acceptance of innovation (young
population)
Good technical abilities
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Key Message
when you are looking for software solutions and IT
services...
...check Brazil too as it is also a world class supplier
