1 | © 2018 Software AG. All rights reserved. For internal use only

Mike Saxton

Regional President, APJ

Software AG

SOFTWARE AG 2017 REVIEW AND STRATEGY 2018 SIMPLER, SMARTER, STRONGER

SOFTWARE AG CLOSES FISCAL 2017 WITH RECORD-BREAKING QUARTER

- Digital Business Platform: most successful quarter in company's history - Adabas & Natural: Strong growth in Q4 - Profitability: Q4 operating profit margin at all-time high - Increase in all major operational KPIs: Total revenue, Operating profit & EBIT - Accelerated growth in Cloud: Order entry up +110 percent, revenue grows by +66 percent - 2018 Outlook: Strong growth in IoT / Cloud expected

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14 | © 2018 Software AG. All rights reserved. For internal use only

SOFTWARE AG 2018 DBP PRICING

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WHY?

2017 Customer Survey

IITL Forum

Industry Direction

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GOALS

SIMPLE

RELEVANT

CHOICE

DIFFERENTIATE

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SIMPLE

© 2018 Software AG. All rights reserved. For internal use only

249+ SKUs CURRENT

NEW 38 SKUs

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SIMPLE

© 2018 Software AG. All rights reserved. For internal use only

50+ Metrics CURRENT

NEW 7 Metrics

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RELEVANT

© 2018 Software AG. All rights reserved. For internal use only

CURRENT

NEW Digital Business Platform Capability

DBP API Management Includes API Catalog, API Consumption, API Gateway, API Portal

APAMA ARIS ALFABET CENTRASITE CONNX ENTIREX ITCAMPUS MASHZONE

ONEDATA LONGJUMP METAQUARK METISMO NIRVANA OPTIMIZE

TERRACOTTA WEBMETHODS ZEMENTIS

APAMAARISALFABETCENTRESITECONNXENTIREX

ITCAMPUSMASHZONEONEDATALONGJUMP

METAQUARKMETISMONIRVANAOPTIMIZE TERRACOTTAWEBMETHODSZEMENTIS

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CHOICE

© 2018 Software AG. All rights reserved. For internal use only

CURRENT

NEW

PERPETUAL

SaaS For Some Offerings

SUBSCRIPTION

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COMMON RUN & DESIGN TIME

CONTAINERS | MICROSERVICES

FULL DEVOPS TOOLCHAIN

DBP CORE PACKAGES

ALL RELEVANT CAPABILITIES

DBP EXTENSIONS

DBP TRANSFORMATION

EXTENSIONS DBP TRANSFORMATION

CORE PACKAGES

PROCESS INTELLIGENCE

SYSTEM ACCESS

OPTIMIZE SAP SOLUTIONS

GOV, RISK & COMPLIANCE

STRATEGIC PLANNING

IT FINANCE MGMT

BUS. & IT STRATEGY SYNC

IT RISK & COMPLIANCE

IN-MEMORY DATA MGMT

MESSAGING

MASTER DATA MGMT

PREDICTIVE DECISIONING

ADVANCED MONITORING

ROBOTIC PROCESS AUTOMATION

VISUALIZATION

ADAPTERS

DBP TRANSFORMATION

IT BUSINESS

DBP CONTAINER DBP CONTAINER

AP

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DIFFERENTIATE

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NEW PRICING PROCESS INTELLIGENCE

SYSTEM ACCESS

OPTIMIZE SAP SOLUTIONS

GOV, RISK & COMPLIANCE

STRATEGIC PLANNING

IT FINANCE MGMT

BUS. & IT STRATEGY SYNC

IT RISK & COMPLIANCE

IN-MEMORY DATA MGMT

MESSAGING

MASTER DATA MGMT

PREDICTIVE DECISIONING

ADVANCED MONITORING

ROBOTIC PROCESS AUTOMATION

VISUALIZATION

ADAPTERS

DBP TRANSFORMATION

IT BUSINESS

DBP CONTAINER DBP CONTAINER

AP

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B2B

IN

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GR

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PROCESS INTELLIGENCE

SYSTEM ACCESS

OPTIMIZE SAP SOLUTIONS

GOV, RISK & COMPLIANCE

STRATEGIC PLANNING

IT FINANCE MGMT

BUS. & IT STRATEGY SYNC

IT RISK & COMPLIANCE

IN-MEMORY DATA MGMT

MESSAGING

MASTER DATA MGMT

PREDICTIVE DECISIONING

ADVANCED MONITORING

ROBOTIC PROCESS AUTOMATION

VISUALIZATION

ADAPTERS

DBP TRANSFORMATION

IT BUSINESS

DBP CONTAINER DBP CONTAINER

AP

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SUBSCRIPTION

BU

SIN

ES

S

BT BUSINESS USER BT SERVER

User User

METRIC

SUBSCRIPTION BASED PRICING

User BT ANALYSIS USER BT CONSUMER

MONTHLY (€)

3,750* 200 25

4 User Based Sizes

5

PROCESS INTELLIGENCE GOV, RISK & COMPLIANCE

Instance Instance SYSTEM ACCESS

200 5,000 5,000

OPTIMIZE SAP SOLUTIONS User 200 User

CAPABILITY

IT

User User

3,7K+ 160 16

User based Sizes

User based Sizes User based Sizes

2,1K+ 2,1K+ 2,1K+

Team | Multi-Team | Functional | Enterprise 2,1K+ User based Sizes

IT BUSINESS USER IT SERVER

User User IT ANALYSIS USER

3,750* 200 25

4 User Based Sizes

STRATEGIC PLANNING IT RISK & COMPLIANCE

4 User Based Sizes 4 User Based Sizes IT FINANCIAL MGMT

2,100* 2,100* 2,100*

BUS. & IT STRATEGY SYNC 4 User Based Sizes 2,100* 4 User Based Sizes

3,7K+ User based Sizes

DBP CONTAINER 500 GB Memory

B2B INTEGRATION API MANAGEMENT

CPU Core CPU Core HYBRID INTEGRATION

3,750 3,750 5,000

CPU Core

STREAMING ANALYTICS DYNAMIC APPS

CPU Core 5,000 5,000

CPU Core

PREDICTIVE DECISIONING ROBOTIC PROCESS AUTOMATION

CPU Core CPU Core ADVANCED MONITORING

3,750 2,500 2,500

CPU Core*

VISUALIZATION MASTER DATA MANAGEMENT

CPU Core 2,500 1,250

CPU Core

CPU Core ADAPTERS 1,250*

IN-MEMORY DATA MGMT MESSAGING

GB Memory 3,750 500

CPU Core

DB

P

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NEW CUSTOMER

4 CPUs & 8 GBs Each

Net License

$925K

Sold by a Partner PROCESS INTELLIGENCE

SYSTEM ACCESS

OPTIMIZE SAP SOLUTIONS

GOV, RISK & COMPLIANCE

STRATEGIC PLANNING

IT FINANCE MGMT

BUS. & IT STRATEGY SYNC

IT RISK & COMPLIANCE

IN-MEMORY DATA MGMT

MESSAGING

MASTER DATA MGMT

PREDICTIVE DECISIONING

ADVANCED MONITORING

ROBOTIC PROCESS AUTOMATION

VISUALIZATION

ADAPTERS

DBP TRANSFORMATION

IT BUSINESS

DBP CONTAINER DBP CONTAINER

AP

I M

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DBP CONTAINER

HY

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AP

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BENEFITS

1 Simpler Model

Software AG

2 More Revenue 3 Opportunity to Grow 4 Predictability 5 Competitive Option

© 2018 Software AG. All rights reserved. For internal use only

1 Lower Entry Price

Customer

2 OPEX vs CAPEX 3 Spreads Cost over Time 4 Better Customer Service 5 Prove before Big Spend

26 | © 2018 Software AG. All rights reserved. For internal use only

Mike Saxton

Senior Vice President, APJ

Software AG

SOFTWARE AG 2017 REVIEW AND STRATEGY 2018 SIMPLER, SMARTER, STRONGER

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2018 REGIONAL PRIORITIES Customer

• CXO Suite Coverage plan

• Office of the CTO (OOCTO) – “Successful Project

Outcome”

• Key Accounts – Account Management

– Not opportunity management

Partner

• Focus on Mutual Relevance

• Executive vs Opportunistic relationships

People – Shared Responsibility

• Quarterly Employee Surveys

• Embed coaching in day to day conversations

• Evaluate - Key Roles and People Exercise

• Enable people based on individual evaluation

Further enhance sales cadence

• Close Plans

• Account Plans

• Office Days - OOCTO

Key

Accounts Focus

People Agenda

Cadence Leadership

GTM DOUBLE

APJ

REVENUE

BY

2021

Leadership

• Communicate Balanced Scorecard / Qtr

• Launch OOCTO

Go-to-Market

• Ramp up IOT COE – Win KEY references

• Enhance Application Modernization proposition

alongside DBP – CBA example

• Protect the Core

• Build a GCS credible mass

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SOFTWARE AG NAMES NEW CHIEF EXECUTIVE OFFICER

• Appointment takes effect as of August 1st, 2018

• Sanjay Brahmawar to succeed current CEO Karl-Heinz Streibich

• Sanjay Brahmawar is currently General Manager Global

Revenue of IBM Watson Internet of Things at Munich, Germany.

• Sanjay Brahmawar was born in India and has Belgian nationality.

He lives with his family nearby to HQ in Munich and is a

passionate runner and cyclist in his leisure time.

SANJAY BRAHMAWAR

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