Software mattersJavier Martínez Álvarez (@jamaa)

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Apple32%

Exxon Mobil23%

PetroChina16%

Microsoft15%

IBM14%

2012: MARKET VALUE (USD MILLION)

General Electrics26%

Exxon Mobil25%

Microsoft18%

CitiGroup16%

BP15%

2005: MARKET VALUE (USD MILLION)

1 de 5 (18 %) 3 de 5 (61 %)Financial Times Global 500 September 28, 2012

software transforms companies: Amazon, Netflix, record labels …

Good software

understand what software development is

software developers are like artists

be small

be small, flat

be small, flat, and agile

get talent

get talent, hacker-centric culture

get talent, hacker-centric culture

and freedom

Build your career

self-learning

self-learning, passion

self-learning, passion and soft skills

be optimistic

be optimistic, think big

be optimistic, think big, and

know other cultures

work, family, body and soul

Asturias is a talent mine

Follow your dreams