BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Outcomes 1

Module Title FINAL MAJOR PROJECT

FINAL MAJOR PROJECT STATEMENT OF INTENT

Name: Mitch Weaver Blog Address: m-weaver1013-fmp.blogspot.com Rationale Throughout the final major project I aim to capitalise on my existing illustrative practice, by focussing on print production and methods of application. This will allow my products to be effectively displayed within the context and audiences parallel to the briefs. Researching into editorial and book illustrations will allow a further understanding of the designer I want to be. Subjects / Themes

- Editorial Illustration - Promotion (Printed and digital media) - Environmental Graphics - Hardcore Music - Comic Books - Children’s Illustration

Design Disciplines / Creative Development

- Print production and processes - Digital / hand rendered illustration - Image application - Type & Image (Illustrative type) - Product, Range and Distribution - Editorial Layout - Self promotion

Practical Skills / Workshops – what, why and when?

- Research and investigation

- Context & Concept driven design outcomes - Screen Printing - Digital Production

From the previous module, I realised I was majorly lacking in the production side to design work. Overall pulling my design work down, and not letting it flourish to it’s best ability. This is something I am going to heavily work on for the FMP as I want to give myself the best chance at being as professional as I can. This will also create a process driven set of projects, capitalising on the skills that I want to continue to develop.

Brief 1: YCN UK Greetings

Deadline 14/03/2013

Rationale: Design a range of greetings cards. Throughout this brief I aim to focus directly within screen-printing and it’s capabilities, directing my design work from this. Looking through creative production methods and formats. Taking existing ‘meaningful’ pieces of poetry and displaying them in a commercial but professional environment. Brief 2: Self Promo – Illustration Promotion

Deadline

Rationale: Design and produce a series of themed pieces of artwork that can translate your skills as an illustrator and also a designer. By placing them on a number of products, promotional material and other printed deliverables, will allow further development of the direction you need to take. Brief 3: LOTR

Deadline

Rationale: Illustrate and interpret characters and features from J.R.R Tolkien’s Lord of the Rings trilogy. Context driven brief, taking an existing story but designing and placing into a new one. An exploration into book works, layout and editorial illustration. Further developing my own knowledge and understanding of the process. Brief 4: Comic Book – Collaboration (Michael Mooney)

Deadline

Rationale: Design and create a proposal for a fictional comic book. As I will be collaborating throughout this brief, it will allow me to investigate the potentials of working with others. Also capitalising on my illustrative practice, incorporating type with image and displaying it effectively within a context driven audience. Brief 5: Album Artwork – Hardcore/Metal band

Deadline

Rationale: Design and produce album artwork for a hardcore / metal band of your choice. This is a direct route to displaying illustration across a wide audience. Throughout this brief I will be heavily focussing on digital art and application. As it will be important to understand effectively when designing the outcomes for the project. Also this will allow PRD to be developed further and promotional material. Contextual references / Designers / Studios / Companies (specific)

- Heart Studio - Monorex - Nobrow Press - Dan Mumford - Godmachine - Valentin Hirsch - Jordan Buckley - Wood&Cloud - How&Nosm - Sin Eater

RESEARCH ACTIVITY:

Deadline

Details Contacting Illustrators: Email questions a build a network of future contacts. If possible ask about their own design practice and route they have taken to become to professionals they are. RESEARCH ACTIVITY:

Deadline

Details Internships: Source and contact potential employers/studios for an internship. To further develop my own practical knowledge and understanding of the industry. Making sure it’s relevant to my own current illustrative design direction. RESEARCH ACTIVITY Deadline Details Local galleries / exhibitions: Research into upcoming local events around Leeds that host a whole range of creative investigations. Further improve potential self-promotion and understanding of the

designer I want to become. RESEARCH ACTIVITY Deadline Details Print firms: Contact local or Yorkshire based print firms that specialise in production for commercial use and independently run designers / companies. This will allow a further understanding of the method of delivery and also future printing clients. RESEARCH ACTIVITY Deadline Details

BIBLIOGRAPHY

BOOKS / TEXTS - (Harvard Refernced) Gestalten. 2012, Forever The New Tattoo Gestalten. 2012, Lord of the Logos Gingko Press. 2010, Emek: Collected works of aaarght! T, Manko. 2007, Street Sketchbook J, Mahfood. 2012, Los Angeles Ink Stains Vol 1 P, Ardern. 2003, It’s Not How Good You Are, It’s How Good You Want To Be MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)

Computer Arts Juxtapoz Ammo Nobrow ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) http://hifructose.com/ http://www.lostateminor.com/ http://skullandheart.bigcartel.com/ http://www.woodandcloud.com/ http://www.fecalface.com/SF/ OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)

The Lord of the Rings: Trilogy Rungs in a Ladder: Jacob Banner of Converge (Youtube) Terror: Keepers of the Faith Documentary (Youtube) The Democratic Lecture

ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? Deadline 1

Contextual Research into current briefs, further investigate and explore practices of illustration within design. Project planning.

16/02/2012

2

Practical design investigation from research to solve the problem created by the YCN Greetings Card brief. Production & Presentation.

1/03/2012

3

YCN – Submission. Send off project in the required format. Print boards for module submission. Product photography.

14/03/2012

4

Further research and investigation into other briefs, alongside developing my understanding on the designer I want to be.

21/03/2012

5

Continue design development throughout each brief. 28/03/2012

6

Penguin – Submission deadline. Send of the project in the required format. Print boards for module submission. Product photography.

09/04/2012

7

Begin to solve the other briefs, pull together final pieces of design work for the submission / Presentation boards.

10/04/2012

8

Print production, finalise each product. Take product photographs to give the printed outcomes a more in depth feel.

30/04/2012

9

Time for amendments – any time lost throughout the module.

21/05/2012

10

Organise and present portfolio. Showcasing the projects taken on throughout the year.

28/05/2012