Selling with Certainty

Helping you feel more confident and in control when it comes time to sell.

proudly presented by soldstory.com.au

OverviewFRANKSTON ARTS CENTRE – 7PM 2016

Hosted by Scott Cam

Panelists

SHAYNNA BLAZESelling Houses Australia

NICOLE JACOBSJacobs Buyer Advocates

BEN KINGSLEYEmpower Wealth

ADAM HOBILLbuildingquote.com.au

TANJA M JONESTMJ Coaching

SCOTT GOODMANGoodman Group Lawyers

The comments made from the

panelists are of a general nature and must not

be relied upon as legal or financial advice.

Everyone’s circumstance is different,

if you do have questions relating to your own

personal needs then you should seek

professional advice.

When is the best time to sell / buy?

Always a good time to buy, if it is the right property for you,and you can afford it.

Pre-empt the seasonal sales. Best time to sell is when there isless competition with your type of property.

Ask about the buyer activity, supply and demand.

When selling your property which audience will attract the highest price?

Property is an emotional asset, emotional buyers will always pay more.

70% of byers are owner occupiers – price setters.Investors - price takers.

Location (social status consumer gains from an area).Close to cafés will always attract buyers

Home styling will increase the emotional appeal.

interest – close to cafés • Owner occupier appeal. When you are designing homes keep this.

Buyers make decisions based on all 4 elements when choosing a home

What are your thoughts on publishing thereserve price from day one?

Great from a buyers perspective, not from a selling perspectiveif you want to achieve the best result.

Best to open with a price range so it can be altered after puttingit to market and seeing the response.

If you want to have a reserve price, have a private sale andsave the money on auction costs.

“I’ve set myself a $15k renovation budget before I put my tired but solid house on the market; where should

I spend it to get the best value for money?”

Take things away from the home, rather than add. Tidy up first.

Anything you can do to create more space.

Get a SKIP if you need to.

Make things look new: Paint job, oil on deck.High Pressure Clean.

Little things, does the door knocker work?

Avoid spending all your money on labour costs – can you ask friends to help?

Spend the money on a having a BBQ… working bee.

Where is the best place in the houseto spend money?

It used to be the kitchen, but should be where your homehas emotional appeal…

it maybe the outdoor area aspect of your home?

Every home is different, it is all about creating emotional appeal.

Is it best to play safe and go all white in my homeso it appeals to everyone?

Creating an emotional space by using colours is importantIf you want to create a relaxing environment choose greens etc.

Don’t try and be too complex, see the house as a whole– 3 colours maximum. Do not create feature walls in every room

or different colours in every room.

A feature wall does not have to be the first wall you seewhen you walk in a room.

We have just bought an investment property to renovateand resell. How do we safeguard ourselves against blowing the

renovation budget and leaving no profit in the project?What are the traps for new players?

Understand the quote you are given and exactly what you get.

Taking out a wall means fixing the floor and the ceiling, every time.

Changing your mind during the process is the major reasonthat will lead to delays in your project and blow outs.

What do I/we need to consider when choosing an agent?

Connection as well as competence.

You are entering into a partnership. Seamless interaction / transparency.

Stick with an agent that has served you well, however do makesure they are still intent on providing the best experience

- and that they are suited to selling your home – if you are now selling from a different area.

What should I ask the agent in a listing presentation?

Do you live in the area? Do they understand the demographic?

How many properties have you sold in the area?

What is the buyer activity like?

How do I/we find the best agent for me/us?

Mystery shop – go and see agents at open homes.

Things you need to consider:

If they are the most experienced agent – are they going to have time for you?

If they are young and enthusiastic – do they have theexperience to get you the best result?

Now my house is Sold, can I get early access to the deposit money?

No, the money is held in the trust until the purchaser says it can be released. The real estate agent gets paid

from the deposit money and the balance is releasedwhen agreed.

Can I go out and buy another property once mine is sold?

Talk to the agent about this.

You may be able to sign an agreement stating that on payment of settlementmoney from the sale of your property – you will pay a deposit.

Beware – if you breach the agreement, you can end up beingsued and in financial strife.